Hale v. George A. Hormel & Co.

48 Cal. App. 3d 73, 121 Cal. Rptr. 144, 1975 Cal. App. LEXIS 1094
CourtCalifornia Court of Appeal
DecidedMay 9, 1975
DocketCiv. 13833
StatusPublished
Cited by24 cases

This text of 48 Cal. App. 3d 73 (Hale v. George A. Hormel & Co.) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hale v. George A. Hormel & Co., 48 Cal. App. 3d 73, 121 Cal. Rptr. 144, 1975 Cal. App. LEXIS 1094 (Cal. Ct. App. 1975).

Opinion

Opinion

KERRIGAN, J.

Earl Hale and his wife (“Hale”) entered into a written agreement with Universal Marketing Enterprises Co. (“Universal”) whereby Universal agreed to sell Hale 39 coin-operated vending machines for $25,000 and to find Hale suitable sites or locations for the machines in the Coachella Valley area (Palm Springs and environs). The machines were to be utilized to dispense 8-ounce cans of Welch’s fruit drinks and delivery was to be accomplished within 90 days. *76 Unfortunately, Hale paid the entire purchase price before receiving any machines. Universal’s president advanced excuse after excuse for his firm’s failure to effect delivery within the contract period or thereafter. Ultimately, Hale demanded the return of his investment and $5,000 was repaid. When the balance was not forthcoming, Hale sued Universal and its president and sole shareholder (“Newhope”) for $20,000 for breach of contract and for general and punitive damages for fraud. In the same suit, in separate counts, Hale also sought damages for negligent misrepresentation from Welch Foods, Inc. (“Welch”), the national manufacturer of Welch’s fruit products, and George A. Hormel & Co. (“Hormel”), Welch’s west coast distributor, on the basis that Welch permitted Universal to use its name in advertising the machines and that Hormel’s regional manager highly recommended Universal to Hale before he signed the contract and paid the purchase price.

Hormel and Welch filed motions for summary judgment. Summary judgments were granted and Hale appeals. Hale maintains.that there were triable issues of fact which could not be summarily resolved.

We have determined that the trial court acted with propriety in granting the summary judgments inasmuch as no material misrepresentations were made by agents of Welch or Hormel and the court properly concluded that Hale could not establish a cause of action for negligent misrepresentation against either firm.

Facts

In March 1973, Hale saw some advertisements in the Los Angeles Times directed to readers who might be interested in becoming part-time distributors of Welch’s drinks. The ad had been placed by Universal. In response to his telephone request, Hale was sent a packet of written materials by Universal. Included in the materials was a list of references, including Universal’s attorney, Universal’s bank and “Hormel Meats, Adam Brown, Regional Manager, Foods Division.” Three phone numbers were listed for Brown.

Hale called Brown and the following conversation took place: 1

“Q: Do you do business with Universal Marketing Enterprises Co.?
*77 “A: Yes.
“Q: Are they a large account with you, and how many cases of Welch’s 8-ounce can drink do they buy from you per month?
“A: Well, that would be difficult to answer on the phone at this time, but they are a new company and they do buy a lot of cases from us.
“Q: Do you feel they are a reputable company?
“A: Yes. They pay their bills and we have no problems with them.
“Q: How does Hormel fit in with Universal Marketing Enterprises Co.?
“A: We are the distributors of Welch’s vending can items and sell the product to Universal Marketing Enterprises Co. so that they can solicit distributors such as you would be.
“Q: Do you think that Universal Marketing Enterprises Co. is a good company?
“A: Oh, yes. They are just getting started, but with Welch’s products, they have great promise.”

Hale was contacted by Newhope, Universal’s president, and a meeting was arranged in the Hale home in Costa Mesa on March 29. Newhope represented that the opportunity to purchase a Welch distributorship was made possible by the recent development by Welch of a new 8-ounce vending can. Samples of these cans bearing the Welch inscription were displayed. At the end of the conversation, Hale signed an agreement to purchase 300 cases of Welch’s drinks and 39 vending machines and paid Newhope $5,000.

On April 24, Hale paid Newhope the balance of the purchase price of the machines ($20,665).

In the next four-five weeks, Newhope assured Hale of an early delivery date.

Around June 1, Hale saw some ads in the Desert Sun run by National Consolidated Beverage Company of Oakland (Hale had moved to the *78 Palm Springs area). Hale contacted National and feigned interest in the ad. A representative of the firm visited Hale and stated that his company was selling vending machines for the purpose of dispensing Welch’s products. National’s representative gave Hale a copy of the Hormel price list and a sample of Welch’s vending machine cans. National’s representative offered Hale an exclusive territory—the same territory that Hale was planning to operate in. 2

Hale contacted Newhope and told him National was offering- an exclusive territory for the dispensing of Welch’s products. In turn, Newhope contacted Adam Brown of Hormel and informed him that National was promising exclusive territories. Brown spoke to Hale and promised to contact Welch for the purpose of stopping National from making misleading representations.

By mid-June, Hale determined that Universal was incapable of furnishing him with the vending' machines. He demanded his money back and (in September) Universal repaid him $5,000, and Universal’s attorneys promised to furnish a confession of judgment for the balance. Later when Hale attempted to contact Brown at Hormel, he was told that Brown had been transferred to Colorado and that Brown may have been “overly enthusiastic” in regard to Universal’s prospects.

When the balance due him from Universal remained unpaid and the confession was not forthcoming, Hale filed suit against Universal, Newhope, Welch and Hormel in October.

Hormel and Welch submitted interrogatories to Hale and, in December, filed answers to the complaint.

In February 1974, Welch and Hormel moved for summary judgment.

Welch’s motion for summary judgment was supported by the affidavit of its legal director which may be summarized as follows: Welch produces canned fruit drinks that can be sold through vending machines; Welch does not sell vending machines or direct or control the efforts of vending machine dealers or operators; Welch designated Hormel as its exclusive agent for the marketing of fruit drinks for use in vending machines; in accordance with its marketing agreement with Hormel, a purchaser of Welch’s fruit drinks in the vending machine trade must deal with Hormel and may not deal directly with Welch; the marketing *79

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Bluebook (online)
48 Cal. App. 3d 73, 121 Cal. Rptr. 144, 1975 Cal. App. LEXIS 1094, Counsel Stack Legal Research, https://law.counselstack.com/opinion/hale-v-george-a-hormel-co-calctapp-1975.