Guster -Hines v. McDonald's USA, LLC

CourtDistrict Court, N.D. Illinois
DecidedJune 25, 2021
Docket1:20-cv-00117
StatusUnknown

This text of Guster -Hines v. McDonald's USA, LLC (Guster -Hines v. McDonald's USA, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Guster -Hines v. McDonald's USA, LLC, (N.D. Ill. 2021).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

VICTORIA GUSTER-HINES and DOMINECA NEAL,

Plaintiffs, Case No. 20-cv-00117

v. Judge Mary M. Rowland

McDONALD’S USA, LLC, McDONALD’S CORPORATION, STEVEN EASTERBROOK, CHRISTOPHER KEMPCZINSKI, and CHARLES STRONG,

Defendants.

MEMORANDUM OPINION AND ORDER Plaintiffs Victoria Guster-Hines (“Guster-Hines”) and Domineca Neal (“Neal”) filed a fourteen-count, ninety-nine page, Second Amended Complaint (Dkt. 51, “the Complaint”) against their employer and its parent company, the popular burger chain McDonald’s, as well as several of its top executives. They allege disparate treatment on the basis of race (Counts I and II), creation of a hostile work environment (Counts III and IV) and retaliation (Counts V and VI) in violation of 42 U.S.C. § 1981, as well as discrimination based on disparate impact and disparate treatment (Counts VII, VIII, IX, and X), creation of a hostile work environment (Counts XI and XII), and retaliation (Counts XIII and XIV) in violation of Title VII of the Civil Rights Act of 1964, 42 U.S.C. § 2000e et. seq. Defendants McDonald’s Corporation (“McDonald’s”), McDonald’s USA, LLC (”McDonald’s USA”), Christopher Kempczinski (“Kempczinski”), Charles Strong (“Strong”), and Steven Easterbrook (“Easterbrook”) move to dismiss the Complaint in part or in its entirety. (Dkts. 56, 58, 60, 62, and 68 respectively). McDonald’s, McDonald’s USA, Kempczinski, and Strong have jointly filed a motion to strike certain allegations in

the Complaint, (Dkt. 64), and Easterbrook has filed a separate motion to strike. (Dkt. 70). These motions are granted in part and denied in part. I. Background The following factual allegations are taken from the Complaint (Dkt. 51) and are accepted as true for purposes of these motions. See W. Bend Mut. Ins. Co. v. Schumacher, 844 F.3d 670, 675 (7th Cir. 2016). Plaintiffs Guster-Hines and Neal are or were executives at McDonald’s USA, a subsidiary of the global parent

company, McDonalds. McDonald’s USA is a franchisor, and individual McDonalds restaurants are operated by private franchisees. Defendant Easterbrook is the former President and CEO of McDonald’s, the parent company. He led the parent company from 2015 through 2019, when his employment was terminated. Defendant Kempczinski is the former President of McDonald’s USA, a position he held from 2015 through 2019. He is the current President and CEO of McDonald’s,

having been hired to fill the vacancy left by Easterbrook in 2019. Defendant Strong is the former West Zone President of McDonald’s USA. He supervised the Plaintiffs until he was promoted to Chief Field Officer in 2019. Plaintiffs claim that Defendants discriminated against African Americans at every level of the operation: private franchisees, employees, and executives. For instance, white executives were promoted ahead of more qualified African American colleagues. Less-qualified white colleagues were promoted ahead of Plaintiffs.1 white employees with only high school diplomas attained Vice President-level positions while African American employees needed college degrees. And while

White executives were regularly allowed to purchase desirable McDonald’s franchises (as individuals not representatives of the corporation), African American executives were not offered this benefit on equal terms. In addition, Defendants eliminated corporate policies that supported African American employees and replaced them with policies that prioritized a gender- balanced workforce. Kempczinski told a meeting of African American executives, for example, that the “numbers [of African Americans in the organization] don’t

matter.” And during Easterbrook and Kempczinski’s tenures the McDonald’s African American Council, a group that had previously enjoyed a budget for activities, “went dormant.” During the same time period McDonald’s lost one third of its African American franchisees, an attrition rate far above that of non-African American franchisees, because of its corporate policies. First, the loss of revenue from African

American consumers in the wake of advertising cuts in that community both coincided with this loss of African American franchisees, and either intentionally or

1 These include Doug Lorimer, Charles Newburger, Kristy Cunningham, Allyson Peck, Skye Anderson, Harish Ramalingam, Bill Garrett, Paulo Pena, Luis Quintiliano, Michelle Borninkhof, Karen Garcia, Medy Valenzuela, Gianfranco Cuneo, Jeff Wilfong, Scott Rockwell, and Gregg Erieo. Plaintiffs use McDonald’s USA’s own “score cards” as a proxy for relative qualifications of these individuals. foreseeably caused that loss.2 Second, required capital expenditures fell disproportionately on African American franchisees. Third, Defendants graded restaurants owned by African American franchisees unfairly. Plaintiffs voiced the

concerns of African American franchise operators to Strong and other executives. Finally, Easterbrook and Kempczinski are alleged to have “purge[d] African Americans from the ranks of senior leadership,” both because they were unnecessary (since the corporation’s focus had turned away from Black customers and Black franchisees), and because African American employees were resistant to these changes and might “blow the whistle.” Between 2014 and 2019, McDonalds USA terminated 30 African American executives (Vice Presidents or higher) and

demoted 6 more (including Guster-Hines and Neal) to Director positions. This brought the total number of African American executives at McDonald’s USA down from 42 to 7,3 a decrease of about 83%. (Dkt. 51, ¶ 21). White executives were not terminated or demoted at this rate. Many of these demotions and terminations were part of a 2018 reorganization of the executive ranks of McDonald’s USA, the Field First Restructure (“FFR”). While Guster-Hines and Neal were both demoted during

that reorganization, comparable white employees were not. (Dkt. 51, ¶¶ 84–88). Neal, Guster-Hines, and other African American executives brought these racial

2 Defendants decreased advertising directed towards African Americans causing revenue from African American consumers to fall from 20% to 14% of total revenue.

3 The Court notes that if there were 42 African American executives and 36 were terminated or demoted, there would be 6 remaining, not 7. Elsewhere in the Complaint, Plaintiffs allege that, between 2015 and 2018, 31 of the 37 African American officers of the company were fired or demoted. (Dkt. 51, ¶ 83). disparities to the attention of Defendants Easterbrook and Kempczinski in 2018 and 2019. A. Victoria Guster-Hines

Guster-Hines began working at McDonald’s USA in 1987 after receiving her MBA and holding various other positions in the business world. She rose through the ranks, but not as quickly as many less-qualified white colleagues. For example, Guster-Hines she was promoted to “Gatekeeper” (a term of art within the McDonald’s organization) in 2009 while she was a Director-level employee. All previous “Gatekeepers” had been white men, and each of them had been a Vice President when they held that position, but she was not granted a similar title. In

2013, Guster-Hines was belatedly promoted to Vice President during the tenure of Easterbrook’s predecessor, CEO and President Don Thompson (who is African American). She was not promoted beyond this position, however, while less qualified white men and women were. During her tenure at McDonald’s USA Guster-Hines witnessed and experience numerous acts of overt racism. In 2005 she and another African

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Harris v. Forklift Systems, Inc.
510 U.S. 17 (Supreme Court, 1993)
Swierkiewicz v. Sorema N. A.
534 U.S. 506 (Supreme Court, 2002)
National Railroad Passenger Corporation v. Morgan
536 U.S. 101 (Supreme Court, 2002)
Bell Atlantic Corp. v. Twombly
550 U.S. 544 (Supreme Court, 2007)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Brewster McCauley v. City of Chicag
671 F.3d 611 (Seventh Circuit, 2011)
Puffer v. Allstate Insurance
675 F.3d 709 (Seventh Circuit, 2012)
Stephen Ezell v. John E. Potter, Postmaster General
400 F.3d 1041 (Seventh Circuit, 2005)
Navreet Nanda v. Gerald Moss
412 F.3d 836 (Seventh Circuit, 2005)
Bernard Pruitt v. City of Chicago, Illinois
472 F.3d 925 (Seventh Circuit, 2006)
Darrel Smith v. Denise Bray
681 F.3d 888 (Seventh Circuit, 2012)
Tamayo v. Blagojevich
526 F.3d 1074 (Seventh Circuit, 2008)
Betts v. Costco Wholesale Corp.
558 F.3d 461 (Sixth Circuit, 2009)
Hall v. Forest River, Inc.
536 F.3d 615 (Seventh Circuit, 2008)
Schutz v. Western Publishing Co.
609 F. Supp. 888 (N.D. Illinois, 1985)

Cite This Page — Counsel Stack

Bluebook (online)
Guster -Hines v. McDonald's USA, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/guster-hines-v-mcdonalds-usa-llc-ilnd-2021.