Guaranty National Insurance v. Denver Roller, Inc.

854 S.W.2d 312, 313 Ark. 128, 1993 Ark. LEXIS 287
CourtSupreme Court of Arkansas
DecidedMay 10, 1993
Docket92-1143
StatusPublished
Cited by42 cases

This text of 854 S.W.2d 312 (Guaranty National Insurance v. Denver Roller, Inc.) is published on Counsel Stack Legal Research, covering Supreme Court of Arkansas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Guaranty National Insurance v. Denver Roller, Inc., 854 S.W.2d 312, 313 Ark. 128, 1993 Ark. LEXIS 287 (Ark. 1993).

Opinion

Tom Glaze, Justice.

This appeal comes to the court from a declaratory judgment action and action for damages instituted by the appellees, Denver-Roller (Roller) and Citizens Fidelity Insurance Company (Citizens), against the appellants, a group of affiliated business organizations which are competitors of Roller. The parties are either funeral service providers or affiliated insurers. A dispute has arisen because Roller’s contracts for funeral benefits make payment in “services and merchandise only,” while the contracts issued by appellants provide for payment in cash, as well as services and merchandise.

A little background information on the funeral service industry, its standards and customs, is necessary for a complete understanding of the posture of this case. It is a common practice for a funeral home itself, or an affiliated insurance company or burial association, to sell contracts which provide for funeral services at the consumer’s death. These contracts most often take one of three forms: (1) Burial Association Certificates, issued pursuant to Ark. Code Ann. § 23-78-101 — 23-78-125 (Repl. 1992), which are certificates issued by a burial association and are often reinsured by an insurance company so that the company assumes the obligation of providing benefits to the beneficiary (member) of the Burial Policy; (2) Insurance Policies, which are issued by a life insurance company (benefits are payable in “cash,” or “services and merchandise only,” or both); and (3) “Pre-Need” Contracts, issued pursuant to Ark. Code Ann. § 23-40-101 — 23-40-118 (1987), which allow a consumer to pre-select the casket, vault, and other merchandise to be utilized at his or her funeral. Although the general purpose behind each of the three types of contracts is identical, the parties’ contentions are focused on the “pre-need contracts” and their terms. 1

If the services are provided and performed by the funeral home with which the consumer had contracted, no problem arises. In addition, even if the survivors of the consumer decide to have the funeral at an unauthorized funeral home, the facts show that the survivors still do not suffer any financial harm because the industry uniformly provides .100% of the services and merchandise provided under the competitor’s contract. In short, this reflects a business decision made for the benefit of the unauthorized competing home, even though no funeral home is required, by law or contract, to accept the terms of any other funeral home’s contract. It is widely acknowledged that the second funeral home could either send the survivors back to the funeral home with which the consumer contracted or, could accept and credit the policy, thus, providing the services at the customary charge. The situation largely becomes problematic when the second funeral home which provided the funeral attempts to redeem the policy or contract at the funeral home with which the consumer originally contracted.

In this action, Citizens (affiliated with Roller) sold both “cash” policies and “service and merchandise-only” policies. Currently, Citizens has approximately 200,000 policy holders of “service and merchandise-only” policies. It should be noted that with each premium notice sent to policy holders, Roller included a banner-trimmed statement notifying the consumer that his or her “services and merchandise-only” policy could be converted into a cash policy. An unincorporated division of Roller, Assured Peace Funeral Plan (Assured), sold and issued Pre-Need Contracts performable at any Roller funeral home. On the other hand, appellant Madden Enterprises, Inc., (Madden) is a funeral service company in direct competition with Roller, and Madden’s subsidiaries include Wilson Funeral Home and North Arkansas Funeral Home. Madden’s affiliated insurers are Guaranty National Insurance Company and North Arkansas Burial Association, and these affiliates do not sell “service and merchandise-only” contracts, but rather, have issued contracts providing benefits payable in cash.

The undisputed facts show that the survivors of four separate individuals, who had contracted with either Citizens or Assured for funeral benefits, presented Madden’s affiliates with “service and merchandise-only” contracts. In each instance, Madden accepted assignment of the contract and notified Roller. In turn, Roller agreed to perform the contracts as written, that is, to provide the contracted-for merchandise and services to the assignee funeral home. Madden refused Roller’s offers, and instead, demanded the cash equivalency value of the policy. Roller refused to pay the benefits in cash. In retaliation, Madden refused to uphold its clear contractual obligation to provide the cash equivalent of numerous policies issued by it which were assigned to Roller funeral homes. Roller then brought this action.

Roller brought the two following actions: (1) for damages, seeking to have Madden and its affiliates found to be in breach for failure to pay benefits in cash, as required by its own policy; and (2) for declaratory judgment, to have its “services and merchandise-only” contracts adjudged legal and enforceable. Madden counterclaimed for declaratory relief, contending the contract restrictions were invalid because they were (1) in unlawful restraint of trade, (2) resulted in a forfeiture of accrued benefits, (3) resulted in Roller’s unjust enrichment, and (4) violated public policy. Notably, prior to trial, Madden conceded it was obligated to pay cash to Roller as required by its contracts, and thus, that portion of the dispute was resolved and has not been appealed.

A hearing was held and evidence was submitted to Chancellor Robin Mays. Judge Mays entered her findings of fact and conclusions of law on April 20, 1992, holding that the evidence presented was insufficient to establish any of the various grounds for invalidating Roller’s “service and merchandise-only” contracts. Judge Mays also refused to comply with Madden’s plea to reform the contract executed between the deceased and Roller, and dismissed Madden’s counterclaim. On June 30, 1992, the trial court entered its decree from which Madden appeals. We affirm.

I. Unlawful Restraint of Trade

Appellants first contend the trial judge erred in failing to invalidate “services and merchandise-only” contracts as Unlawful Restraints of Trade. After hearing testimony, Judge Mays made the following ruling:

The evidence was insufficient to show that the effect of these contracts results in unfair competition and restraint of trade. The evidence showed that there is strong competition among funeral homes in the same locality and that it is possible for new funeral homes to compete with existing funeral homes.

On appeal, appellants contend the chancellor erred twice; first, by failing to credit all of the evidence showing actual anti-competitive effect, and second, by focusing exclusively on the effect of appellees’ anti-competitive contracts, and not considering whether anti-competitive intent is itself a sufficient basis for invalidating the contracts.

Appellants’ first contention is without merit. Considering the evidence in the light most favorable to the appellee, the appellate court tries chancery cases de novo on the record, and does not reverse a finding of fact by the chancellor unless it is clearly erroneous. McGuire v.

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Bluebook (online)
854 S.W.2d 312, 313 Ark. 128, 1993 Ark. LEXIS 287, Counsel Stack Legal Research, https://law.counselstack.com/opinion/guaranty-national-insurance-v-denver-roller-inc-ark-1993.