Grunt Style LLC v. TWD, LLC

CourtDistrict Court, N.D. Illinois
DecidedApril 12, 2022
Docket1:18-cv-07695
StatusUnknown

This text of Grunt Style LLC v. TWD, LLC (Grunt Style LLC v. TWD, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Grunt Style LLC v. TWD, LLC, (N.D. Ill. 2022).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

TWD, LLC, ) ) Plaintiff, ) ) v. ) 18 C 7695 ) GRUNT STYLE LLC, ) ) Defendant. )

MEMORANDUM OPINION CHARLES P. KOCORAS, District Judge: Before the Court is Defendant Grunt Style LLC’s (“Grunt Style”) Motion for Partial Summary Judgment. For the following reasons, the Court grants the Motion. BACKGROUND In resolving a motion for summary judgment, the Court views the evidence in the light most favorable to the nonmovant. Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 587 (1986). The following facts are taken from the record and are undisputed unless otherwise noted. This action raises an issue over the ownership of the “THIS WE’LL DEFEND” trademark (the “Mark”). Plaintiff TWD, LLC (“TWD”) owns U.S. Trademark Number 4880766, while Defendant Grunt Style asserts it has common law rights to the Mark. I. Grunt Style’s History and Use of the Mark Grunt Style traces its beginnings to 2009 when Daniel Alarik, a U.S. Army

veteran, began selling apparel out of his car. Alarik marketed his apparel under the marks “Grunt Style,” which is a reference to his time as an Army “grunt,” and “This We’ll Defend,” which is an homage to his time in the U.S. Army as a drill sergeant. Alarik lived in Georgia at the time he started the company, so he initially formed the

company as a Georgia limited liability company (“Grunt Style Georgia”). However, Alarik moved to Illinois and wanted his company to be an Illinois company. So, in May 2014, Alarik filed a certificate of termination with the Georgia Secretary of State and Grunt Style Georgia was dissolved on June 11, 2014. Grunt

Style’s Illinois articles of organization were filed with the Illinois Secretary of State on June 17, 2014. That company is the Defendant in this action. Alarik ensured that the Illinois company worked to wrap up the Grunt Style Georgia’s affairs, including fulfilling all pending orders on the Grunt Style Georgia’s—www.gruntstyle.com—

which is now Defendant Grunt Style’s website. Grunt Style began prominently using the Mark in 2011, featuring it on hangtags, iron-on collar tags, company letterheads, and directly on its shirts. When using the Mark in this manner, it was included directly next to or directly below the company name. See Dkt. # 167-1, ¶¶ 14, 16–17, 20. Around the same time, Grunt Style began

using the Mark on its online retail store, www.gruntstyle.com, including in the browser tab and header. As the company grew, Grunt Style developed an insignia featuring two crossed rifles—a reference to the United States and its independence—and the initials of the

company. Grunt Style also uses a design featuring the insignia with the name of the company above the insignia and the Mark below the insignia. Grunt Style owns Federal Trademark Registration Number 4991746 for this design. The trademarked design is featured on its clothes, both as a tag and on the sleeve, and in the online retail store

header. Grunt style also uses the Mark on its own, directly emblazoned on the front, back, and sleeve of shirts, and on the leg of a pair of shorts. See id. at ¶ 20. II. TWD’s History and Use of the Mark TWD is a California limited liability company founded by Tim Bauer in 2013.

Bauer first became familiar with the phrase “this we’ll defend” in 2004 while doing research on historical American flags. The phrase was featured on a flag used by the U.S. War Office in 1778. Bauer wanted to start a brand that “would echo [his] strong sense of gun advocacy and patriotism to others who felt the same way.” Dkt. # 176-16,

¶ 3. He conducted research on the use of the phrase with the U.S. Patent and Trademark Office (“USPTO”) and on Google. Finding no apparent prior use, he purchased the domain name “www.thiswelldefend.com” in April 2013. Bauer then began designing t-shirts and sold his first shirt in September 2014. TWD applied for a trademark in May 2015. TWD received its federal trademark

for use of the Mark on t-shirts in Class 25 in January 2016. In July 2019, TWD and the U.S. Department of the Army, which owns a federal trademark for use of the Mark in connection with career services, entered into a written agreement allowing for TWD’s use of the Mark for the sale of clothes in Class 25, or online or retail sales in Class 35.

TWD continues to use the Mark on its website and on shirts, both on the tag and on the front of the shirt. TWD alleges Grunt Style’s use of the Mark infringes on its federally registered trademark in violation of the Lanham Act, 15 U.S.C. §§ 1114, 1125(a). Grunt Style

also brings several counterclaims, including a declaratory judgment for invalidity of TWD’s registered trademark; a declaratory judgment of non-infringement of TWD’s registered trademark; violations of the Lanham Act, 15 U.S.C. § 1125; common law trademark infringement; common law unfair competition; violations of the Illinois

Deceptive Business Practices Act, 815 ILCS 510/1 et seq.; and a violation of California’s unfair competition law, Cal. Bus. & Prof. Code § 17200, et seq. Grunt Style now moves for partial summary judgment. LEGAL STANDARD

Summary judgment is proper “if the pleadings, depositions, answers to interrogatories, and admissions on file, together with the affidavits, if any, show that there is no genuine issue as to any material fact and that the moving party is entitled to a judgment as a matter of law.” Celotex Corp. v. Catrett, 477 U.S. 317, 322 (1986) (citation omitted). “A genuine dispute as to any material fact exists if the evidence is

such that a reasonable jury could return a verdict for the nonmoving party.” Kvapil v. Chippewa Cnty., 752 F.3d 708, 712 (7th Cir. 2014) (cleaned up). In deciding whether a dispute exists, the Court must “construe all facts and reasonable inferences in the light most favorable to the non-moving party.” Citizens

for Appropriate Rural Roads v. Foxx, 815 F.3d 1068, 1074 (7th Cir. 2016). The nonmovant “must go beyond the pleadings” to demonstrate that there is evidence “upon which a jury could properly proceed to find a verdict in [their] favor.” Modrowski v. Pigatto, 712 F.3d 1166, 1168–69 (7th Cir. 2013). “The existence of a mere scintilla of

evidence, however, is insufficient to fulfill this requirement.” Wheeler v. Lawson, 539 F.3d 629, 634 (7th Cir. 2008). And “[c]onclusory statements, not grounded in specific facts” cannot defeat a motion for summary judgment. Bordelon v. Bd. of Educ. of the City of Chi., 811 F.3d 984, 989 (7th Cir. 2016) (cleaned up).

Not all factual disputes will preclude the entry of summary judgment, only those that “could affect the outcome of the suit under governing law.” Outlaw v. Newkirk, 259 F.3d 833, 837 (7th Cir. 2001) (citation omitted). In deciding a motion for summary judgment, the Court’s sole function is “to determine whether there is a genuine issue

for trial.” Tolan v. Cotton, 572 U.S. 650, 657 (2014).

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Grunt Style LLC v. TWD, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/grunt-style-llc-v-twd-llc-ilnd-2022.