Greenfield v. Twin Vision Graphics, Inc.

268 F. Supp. 2d 358, 67 U.S.P.Q. 2d (BNA) 1750, 2003 U.S. Dist. LEXIS 10802, 2003 WL 21468609
CourtDistrict Court, D. New Jersey
DecidedJune 26, 2003
DocketCiv. 98-2802(HAA)
StatusPublished
Cited by4 cases

This text of 268 F. Supp. 2d 358 (Greenfield v. Twin Vision Graphics, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Greenfield v. Twin Vision Graphics, Inc., 268 F. Supp. 2d 358, 67 U.S.P.Q. 2d (BNA) 1750, 2003 U.S. Dist. LEXIS 10802, 2003 WL 21468609 (D.N.J. 2003).

Opinion

OPINION & ORDER

ACKERMAN, Senior District Judge.

This matter comes before the Court on motions for summary judgment by Plaintiffs David Greenfield (“Greenfield”) and the Photographers, Inc. (“TPI”) (collectively, “Plaintiffs”); a motion for summary judgment by Defendant Twin Vision Graphics, Inc. (“TVG”); and a motion to dismiss by Defendant the Matzel and Mumford Organization, Inc. (“M & M”). For the reasons outlined below, Plaintiffs’ motion is GRANTED IN PART and DENIED IN PART; TVG’s 'motion is GRANTED IN PART and DENIED IN PART; and M & M’s motion is DENIED.

TABLE OF CONTENTS

Background

I. Facts.361

A. TVG.361

B. M&M.365

II. Procedural History.366

Analysis

I. Subject Matter Jurisdiction .368

II. Summary Judgment.372

A. Summary Judgment Standard.372
B. Contract Claims.373
1. Invoices .373
2. Course of Dealing.375
C. Liability of Individual Defendants .376

*361 D. Copyright Claims.377

1. TVG.377

(a) Unauthorized Use of Photographs.377

(b) Unauthorized Display of Photographs.378

2. M&M.381
3. TVG and M&M: Implied, Non-exclusive License.382

LanhamAct.384 E.

F. TVG Counterclaims. .385

III. Statutory Damages and Attorneys’ Fees .385

I. Facts

Although many important facts are disputed, the parties appear to agree upon the following: Plaintiff David Greenfield is a professional photographer who, at all times relevant to this action, was employed by Plaintiff TPI. Second Amended Complaint Against TVG (hereinafter “TVG Complaint”), ¶ 7. TPI is authorized to market and sell Greenfield’s services as a commercial photographer and to license the use of Greenfield’s original photographs to others. Complaint, ¶ 8.

Plaintiffs began supplying Greenfield’s photographs to Defendant TVG in 1990. Statement of Undisputed Material Facts in Support of Plaintiffs’ Motion for Partial Summary Judgment (“Plaintiffs’ Facts”), ¶ 4. TVG designs and builds displays for on-site sales centers of residential building developers. Statement of Undisputed Material Facts (“TVG’s Facts”), ¶ 1. TVG used Greenfield’s photographs as part of these displays at various sales centers. TVG’s Facts, ¶ 5.

Defendant M&M was one of TVG’s clients, and is engaged in the development and construction of high-end, single-family homes. In the fall of 1990, John Rod, the Vice President and Director of Marketing for TVG, introduced Greenfield to Ken Bertch, the Director of Marketing for M & M. Plaintiffs’ Facts, ¶ 6; M & M’s Statement of Undisputed Material Facts in Opposition to Plaintiffs’ Motion for Summary Judgment (“M & M’s Facts”), ¶ 1. Although TVG facilitated the relationship between Greenfield and M&M, TVG never assigned Greenfield to take photographs for M&M. TVG’s Facts, ¶ 57. Instead, shortly after Bertch met Greenfield, M & M began procuring Greenfield’s photography services directly through TPI. Id., ¶ 56. By all accounts, Greenfield maintained a good working relationship with both TVG and M & M for several years.

A TVG

Over the course of their relationship, TVG and TPI engaged in numerous transactions for the use of Greenfield’s photographs. In at least some of these transactions, TVG submitted a written purchase order form, while for other transactions TVG would request photographs orally. Affidavit of John F. Whitteaker (“Whit-teaker Aff.”) Ex. 8, Deposition of David Greenfield (“Greenfield Dep.”), 96:17-23. 1 *362 Greenfield would usually personally deliver TPI invoices to his customers along with the requested photographs. Greenfield Aff., ¶ 9. 2 During the course of TPI’s dealings with TVG, Greenfield tendered approximately 130 invoices to TVG. One hundred of these invoices were signed by John Rod, Carol Rod or Frank Rod, each of whom is a principal of TVG. 3 Greenfield Aff., ¶ 17.

Each invoice describes the price, quantity, and type of photograph purchased, and describes the purpose for which the photographs will be used. Each invoice also states that “the terms and conditions on the reverse side apply unless specifically stated otherwise.” Whitteaker Aff., Ex. 16; Greenfield Aff., Ex. A. The reverse side of each invoice lists a number of terms and conditions:

(2) Except as otherwise specifically provided herein, all photographs and rights therein, including copyright, remain the sole and exclusive property of Photographer. Any additional uses require the prior written agreement of Photographer on terms to be negotiated. Unless otherwise provided herein, any grant of rights is limited to one (1) year from the date hereof for the territory of the United States.
(3) Client assumes insurer’s liability (a) to indemnify photographer for loss, damage, or misuse of any photograph(s) and (b) to return all photographs prepaid and fully insured ...
(6) Photographer’s copyright notice “@ (year as marked on photo) DAVID GREENFIELD” must accompany each use as an adjacent credit line. Invoice amount will be tripled if said credit is not provided.
(8) Client will indemnify and defend Photographer against all claims, liability, damages, costs, and expenses, including reasonable legal fees and expenses, arising out of the use of any photograph(s) for which no release was furnished by the photographer, or any photographs which are altered by Client. Unless furnished no release exists ...
(9) ... Client and its principals, employees, agents and affiliates, are jointly and severally liable for the performance of all payments and other obligations hereunder. No amendment or waiver of any terms is binding unless set forth in writing and signed by the parties. This agreement incorporates by reference Article 2 of the Uniform Commercial Code, and the Copyright Act of 1976, as amended.
(10) Except as provided in (11) below, any dispute regarding this agreement shall be arbitrated in Monmouth County, New Jersey, under rules of the American Arbitration Association and the laws of New Jersey ...
(11) Client hereby consents to the jurisdiction of the Federal courts with respect to claims by photographer under the Copyright Act of 1976, as amended.

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268 F. Supp. 2d 358, 67 U.S.P.Q. 2d (BNA) 1750, 2003 U.S. Dist. LEXIS 10802, 2003 WL 21468609, Counsel Stack Legal Research, https://law.counselstack.com/opinion/greenfield-v-twin-vision-graphics-inc-njd-2003.