Gradney v. Polar Beverages

District Court, N.D. California·Decided July 28, 2025·No. 3:25-cv-02149·Unknown

Opinion

STACY GRADNEY, et al., Case No. 25-cv-02149-EMC

Plaintiffs, ORDER GRANTING DEFENDANT’S v. MOTION TO DISMISS

Docket No. 17 Defendant.

Plaintiffs Stacy Gradney and Sharon Toll have brought a false advertising class action against Defendant Polar Beverages (“Polar”). Polar sells a product, flavored seltzer water, that it labels “100% Natural.” Plaintiffs assert that the “100% Natural” label is false because the product actually contains synthetic ingredients. Now pending before the Court is Polar’s motion to dismiss. Having considered the parties’ briefs as well as the oral argument of counsel, the Court hereby GRANTS Polar’s motion. In their complaint, Plaintiffs allege as follows. Polar is a company that manufactures, markets, and sells seltzer water. The seltzers are sold in a variety of flavors – e.g., lime, cranberry lime, black cherry, and so forth. See Compl. ¶ 2. “Other than the flavor, the designation on the packaging is identical.” Compl. ¶ 2. Most notably, the front of each package states that the seltzer water is “100% Natural.” See Compl. ¶ 3. The seltzers are not, in fact, “100% Natural.” There are two basic ingredients in the product: carbonated water and “natural flavors.”1 See Compl. ¶ 5. “[A] natural flavor is anything that can be extracted from an animal or plant source. It is called ‘natural’ because the original source of the flavor additive is not man-made.” Compl. ¶ 43. But even though a natural favor “originat[es] from a single natural source, the finalized flavor can contain as many as 250 chemically identified constituents, some of which are artificial and synthetic.” Compl. ¶ 43. “[W]hile it is possible to synthesize a ‘natural flavor’ that is ultimately devoid of synthetics, it is equally possible that the end result is one replete with synthetic ingredients.” Compl. ¶ 47. Plaintiffs conducted testing on “multiple samples” of Polar’s seltzer water, Compl. ¶ 54, to determine whether the product contains any synthetics (i.e., because of the use of natural flavors). See Compl. ¶ 56 (“Since there are only two ingredients listed on the Product label, the near definitive source of the synthetic[s] . . . is from the flavoring.”). Specifically, Plaintiffs conducted radiocarbon (C-14) testing. Radiocarbon testing can show what percentage of Biobased Carbon there is in in a product. “100% Biobased Carbon indicates that a material is entirely sourced from plants or animal by- products (i.e., 100% Natural). Any result less than 100% Biobased Carbon indicates the presence of synthetics (i.e., petrochemicals) in the samples.” Compl. ¶ 54. The testing of Polar’s seltzer showed that it is only 87-91% Biobased Carbon. See Compl. ¶ 55. Thus, Polar’s seltzer “is comprised of 9-13% fossil carbons, confirming the presence of synthetic carbon in the Product.” Compl. ¶ 55. In addition to the above, Plaintiffs conducted “analytics using GC Mass Spectrometry in an effort to identify the likely synthetics. The results show the presences of ocimene quintoxide, a known synthetic, and a series of terpineols (e.g., 4-Terpineol, α-Terpineol, 1-Terpineol) that are often used in flavorings in their synthetic forms.” Compl. ¶ 57. Based on, inter alia, the above allegations, Plaintiffs have brought a class action against Polar based on a number of different claims. Some claims are brought on behalf of a nationwide

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