Gorss Motels Inc. v. Land's End, Inc.

CourtDistrict Court, D. Connecticut
DecidedJanuary 16, 2020
Docket3:17-cv-00010
StatusUnknown

This text of Gorss Motels Inc. v. Land's End, Inc. (Gorss Motels Inc. v. Land's End, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Connecticut primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gorss Motels Inc. v. Land's End, Inc., (D. Conn. 2020).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF CONNECTICUT

GORSS MOTELS, INC., Plaintiff, v. No. 3:17-cv-00010 (VAB) LANDS’ END, INC., Defendant.

RULING AND ORDER ON MOTION FOR SUMMARY JUDGMENT Gorss Motels, Inc., (“Plaintiff” or “Gorss Motels”) as the representative of a putative class action, has sued Lands’ End, Inc., (“Lands’ End” or “Defendant”) for allegedly sending unsolicited facsimiles in violation of the Telephone Consumer Protection Act of 1991, as amended by the Junk Fax Prevention Act of 2005, 47 U.S.C. § 227 (“TCPA” or “Act”), and Conn. Gen. Stat. § 52-570c. Lands’ End has moved for summary judgment on all of Gorss Motels’s claims. Motion for Summary Judgment, ECF No. 93 (June 26, 2019) (“Def.’s Mot.”); Memorandum of Law in Support of Def.’s Mot., ECF No. 94 (June 26, 2019) (“Def.’s Mem.”); Local Rule 56(a)(1) Statement of Undisputed Material Facts, ECF No. 96 (June 26, 2019) (“Def.’s SMF”). Gorss Motels has opposed Lands’ End’s motion for summary judgment. Plaintiff’s Memorandum in Opposition to Def.’s Mot., ECF No. 112 (July 31, 2019) (“Pl.’s Opp’n”); Local Rule 56(a)(2) Statement of Facts, ECF No. 113 (July 31, 2019) (“Pl.’s SMF”). For the following reasons, Lands’ End’s motion for summary judgment is GRANTED. I. FACTUAL AND PROCEDURAL BACKGROUND A. Factual Background1 This case arises out of three facsimile advertisements sent to Gorss Motels on three

separate dates: January 12, 2015, June 15, 2015, and May 16, 2016 (collectively, the “Faxes”). Pl.’s SMF ¶¶ 82, 84. The Wyndham Hotel Group (“Wyndham”) is a hotel franchise company that franchises several brands, including Super 8®, and related lodging subsidiaries including Super 8 Worldwide, Inc. Id. ¶¶ 1, 3. In 1988, Gorss Motels first entered into a franchise agreement (“1988 Franchise Agreement”) with Super 8 Motels, Inc. to operate a Super 8® lodge. Id. ¶ 2. On March 11, 2009, Gorss Motels and Super 8 amended the 1988 Franchise Agreement to extend the term to August 15, 2014. Id. ¶ 7. On July 22, 2014, as the expiration of the 1988 Franchise Agreement approached, Gorss Motels applied to Wyndham to continue as a franchisee. Id. ¶ 10.

On September 20, 2015, Gorss Motels entered into a second franchise agreement (“2014 Franchise Agreement”) to operate the same Super 8 for an additional twenty-year term. Id. ¶ 11. The 2014 Franchise Agreement required Gorss Motels to “participate in System marketing programs[,]” Fenimore Decl., Ex. G: Super 8 Worldwide In., Franchise Agreement, ECF No. 106 at 57, § 3.4.1 (June 26, 2019) (“2014 Franchise Agreement”), and that Gorss Motels “purchase or obtain certain items [Wyndham] designate[s] as proprietary or that bear or depict the Marks, such as signage, only from suppliers we approve,” id. at 60, § 3.10. Wyndham allowed Gorss Motels to “purchase other items for the Facility from any competent source . . . so

1 The following facts are undisputed unless otherwise indicated. long as the items meet or exceed System Standards.” Id. In addition, the 2014 Franchise Agreement stated that Wyndham could “offer optional assistance to [Gorss Motels] with purchasing items used at or in the Facility.” Id. at 64, § 4.4. Furthermore, Wyndham’s “affiliates may offer this service on [Wyndham’s] behalf.” Id.

In connection with the 2014 Franchise Agreement, Gorss Motels also received a Franchise Disclosure Document, which disclosed that Wyndham’s affiliate, Worldwide Sourcing Solutions, Inc. (also referred to as “WSSI”), “would be offering goods and services to Wyndham’s franchisees and the franchisees of the Lodging Affiliates as defined below.” Pl.’s SMF ¶¶ 17-18 (quotations and citations omitted); see also id. ¶ 28 (stating that WSSI is a wholly-owned subsidiary of Wyndham). Item 8 of the Franchise Disclosure Document disclosed that franchisees like Gorss Motels “must purchase equipment that meets Super 8 standards and purchase mark-bearing items only from suppliers for these products included in WSSI’s Approved Supplier program.” Id. ¶ 21 (quotations and citations omitted). Section 3.1 of the 2014 Franchise Agreement required Gorss Motels to renovate its

property in accordance with the Property Improvement Plan Report. Id. ¶ 26; see also 2014 Franchise Agreement, ECF No. 106 at 93, § 2.1 and 97 (“You must renovate and improve the Facility in accordance with any Punch List attached to this Agreement, any Approved Plans and System Standards. . . . The PIP identifies specific items inspected at the Facility and were not in compliance with brand standards and need to be corrected.”). On August 26, 2014, before executing the 2014 Franchise Agreement, Gorss Motels signed the Property Improvement Plan Report, thus acknowledging and agreeing that Wyndham- approved vendors would receive its contact information to reach out and offer their products and services, which were required to complete the Property Improvement Plan Report. Id. at 97 (“By signing this PIP, I acknowledge and agree that select pieces of this PIP may be provided to our approved vendors . . . Only information necessary for the vendor to offer their products and services will be provided, including contact information, property of address, number of rooms, brand converting to, and a list of items related to necessary or required products and services.”).

Gorss Motels’s Property Improvement Plan Report identified the elevators at the Gorss Motels property as not meeting brand quality standards. Id. ¶ 52. The Property Improvement Plan Report provided Gorss Motels one year to refurbish the property’s elevator from Lands’ End. Id. ¶ 53. Worldwide Sourcing Solutions, Inc. received commissions from its “Approved Supplier” program, also known as its “Strategic Sourcing” program, and entered into agreements with third-party “Approved Suppliers,” whose various products and services are offered to Wyndham’s franchisees for purchase and use. Id. ¶¶ 29-30. The Strategic Sourcing program “exists, in part to aid franchisees in obtaining supplies that meet the requirements of Wyndham’s System Standards.” Id. ¶ 32 (quotation marks and citation omitted). Franchisees received and had

access to Worldwide Sourcing Solutions, Inc.’s communications regarding this program from a variety of channels. Id. ¶ 34. Wyndham and Worldwide Sourcing Solutions, Inc. provided Gorss Motels with Approved Supplier directories listing Approved Suppliers, including Lands’ End. Id. ¶ 35. One of the marketing programs that WSSI offered as part of the Approved Supplier program was facsimiles sent to franchisees. Id. ¶ 40. Gorss Motels never objected to participating in the Approved Supplier program until this lawsuit. Id. ¶ 38. As part of the 2014 Franchise Agreement, franchisees were required to attend Wyndham conferences, where Approved Suppliers displayed products and services. Id. ¶ 42 (citing 2014 Franchise Agreement, ECF No. 106 at 59, § 3.9). In 2012, Steven Gorss, the owner of Gorss Motels, attended Wyndham conferences and provided his contact information, including his fax number, (860) 632-8889, as part of the registration process. Id. ¶ 43. Mr. Gorss swiped his badge at various Approved Suppliers’ booths, which transmitted his contact information to the Approved Supplier. Id. ¶ 44.

Gorss Motels affirmatively and “periodically provided [its] fax number to Wyndham as part of the franchisor/franchisee relationship.” Id. ¶ 45. For example, on January 21, 2010, Gorss Motels submitted to Wyndham by facsimile a contact form providing its fax number. Id. ¶ 46. On July 22, 2014, Gorss Motels provided its fax number to Wyndham in its franchise renewal application. Id. ¶ 47. Finally, in the 2014 Franchise Agreement, Gorss Motels again provided its fax number. Id. ¶ 48.

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