Gorham Mfg. Co. v. Emery-Bird-Thayer Dry-Goods Co.

92 F. 774, 1899 U.S. App. LEXIS 2987
U.S. Circuit Court for the District of Western Missouri·Decided February 13, 1899·No. No. 2,078·Published·Cited by 7 cases

Opinion

PHILIPS, District Judge.

This is a bill in equity to enjoin the defendants from unfair competition with the business of complainant. The complainant is a nonresident corporation, engaged in manufacturing and selling silverware known generally in the trade as “Gor-ham ¿Silverware.” The defendant Emery-Bird-Thayer Dry-Goods Company is a domestic business corporation, engaged in general merchandise, conducting what is popularly known as a “department store.” The other defendants are its directors and managing officers. The question as to any invasion of complainant’s trade-mark is eliminated from the discussion, for the reason that there is no evidence that the defendants have in any way attempted any imitation thereof. The only real controversy presented by the evidence is whether or not the defendants have been guilty of unfair competition, by attempting to palm off on the purchasers of silverware, as of the manufacture of complainant, that which in fact was of a different manufacture.

A substantial recitation of the facts which led to- the institution of this suit will be a sufficient defense thereto:

For two or three years prior to October, 181)5, the concern doing business under the firm name of Emery, Bird, Thayer & Co., up to the time of the act of incorporation, — the latter part of October, 1895,— had bought and sold silverware of the manufacture of the complainant, as also silverware of other manufactures, and at the times in controversy had on hand a lot of complainant’s product. In the month of October, 1895, among its many advertisements in the newspapers of Kansas City, it advertised for sale silverware of the Gorham pattern at reduced rates, — below those of establishments in Kansas City engaged especially in the jewelry business. Upon discovering this, the complainant — whether of its own motion, or at the instigation of another jewelry merchant in Kansas City, need not be determined — caused to be inserted in the Kansas City Star, on November 2, 1895, the following notice:

“Where to Buy Gorham Silver. Don’t look for it among the silvery silver of the dry-goods stores, offered at half the price of bullion. Suspicion instantly attaches to all such wares, no matter what they are stamped, or by whom they are sold. On the contrary, the proprietor of any iirst-class jewelry store in the United States will stake his personal reputation upon the sterling quality of Gorham silver. Too good for dry-goods stores; jewelers only.”

This advertisement of the complainant was the only one of a like character it had ever published in any newspaper at Kansas City. It was so evidently directed against the defendant company, that among its advertisements in the Kansas City Times of November 4, 1895, it inserted the following:

“Sterling Silver. Gorham Silver. We. are now selling Gorham Sterling Silverware, made by the Gorham Manufacturing Co. of New York City, at from [776]*77620 to 40 per cent, below the exclusive jewelers. In a recent advertisement of the Gorham Co., they said their ware was ‘too good for dry-goods stores; jewelers only.’ A rather peculiar announcement for them to make, when we now have quantities of their ware in our store, and have been selling it for some years. Yes, if you want Gorham’s ware, you can get it here, and the price will be from 20 to 40 per cent, below that of the exclusive jewelers. But the patterns of the Gorham Co. are not as pretty and original as those made by another big- silversmith, and of which we sell a great deal more than of the Gorham ware. We are showing these patterns to-day alongside of the Gorham patterns, and the customers nearly invariably select the patterns not made by Gorham. It is simply this: The patterns of the Gorham Co. are too much like stamped plated ware. They are not up to date. Come to the store and compare these two kinds. You can have Gorham’s ware, if you want it. We think you’ll select the prettier, however.”

On the 9th day of November, 1895, the complainant made the following publication in the Kansas City Journal:

“If it is Gorham, it is genuine. Of course, that goes without saying; but is it Gorham? Is it stamped with the lion, anchor, and the letter ‘G’ (trademark)? Don’t buy so much as a teaspoon for solid silver, unless it bears this doubt-dispelling mark. Too good for dry-goods stores; jewelers only.”

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Gorham Mfg. Co. v. Emery-Bird-Thayer Dry-Goods Co., 92 F. 774, 1899 U.S. App. LEXIS 2987 (circtwdmo 1899).

92 F. 774 (Gorham Mfg. Co. v. Emery-Bird-Thayer Dry-Goods Co.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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