Gordon v. United States

887 F. Supp. 435
CourtDistrict Court, E.D. New York
DecidedMay 30, 1995
DocketNos. M 95-0523 (JMA), CV 95-1418 (ADS)
StatusPublished
Cited by1 cases

This text of 887 F. Supp. 435 (Gordon v. United States) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gordon v. United States, 887 F. Supp. 435 (E.D.N.Y. 1995).

Opinion

SPATT, District Judge:

The methods of contemporary telemarketing have become sophisticated in the “information age,” relying a great deal on demographic statistics and public opinion surveys. One popular method used in telemarketing is selecting potential customers from mailing list data bases that have been refined to delineate their addressees by any number of possible criteria and characteristics. Indeed, such lists are so fundamental and useful in direct mail advertising or contribution solicitation that they are bought and sold through brokers in an open market, much like other commodities.

Moreover, to survive in today’s competitive business environment some businesses utilize aggressive telemarketing techniques. The character of such techniques, often accompanied by bodacious hyperbole, at times borders on deceit and creates a shady area between sharp sales practice and criminal fraud.

In the present case, the Court is asked to determine whether a business using refined mailing lists to aggressively solicit customers for inclusion in its version of a “Who’s Who” registry crossed the hazy line from sharp sales practice to criminal fraud. The Government contends that the line was crossed, and has seized certain of the companies’ bank accounts, totalling an estimated $511,731. On the other hand, the companies contend that at the worst their conduct constituted sales “puffery,” but not criminal fraud. They move to dismiss the in rem seizure warrant on the ground that no crime has been committed, and cry foul at the Government’s ex parte seizure of their bank accounts, which they contend has virtually destroyed their business.

[440]*440BACKGROUND

1. The Bruce Gordon “Who’s Who” Businesses.

The companies involved in this case are Who’s Who Worldwide Registry, Inc. (“Worldwide”), Sterling Wfiio’s Wdio, Inc. (“Sterling”), Who’s Who Executive Club, Who’s Who Worldwide Communications, Tribute Magazine, Registry Publishing, Inc., Publishing Ventures, Inc., Who’s Who of Retailers, and William’s Wdio’s WTio (collectively the “Companies”).

Brace Gordon (“Gordon”) founded the Companies with investment capital supplied by his brother and sister-in-law (Gordon and the Companies are also collectively referred to as the “Petitioners”). Gordon does not own the Companies, but he does control them. The Companies are not affiliated in any way with the entity that originally published the ‘Who’s Who” directory in the United States, Marquis Who’s Who, which is presently owned and published by Reed Elsevier, Inc. (“Reed Elsevier”). Indeed, because of Gordon’s use of the term “Who’s Wfiio” in his companies’ names, Reed Elsevier commenced a civil action against Worldwide under section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a) for trademark infringement and false designation of origin. See Reed Elsevier, Inc. v. Who’s Who Worldwide Registry, Inc., CV 92-3959 (ADS). That case was tried by consent of the parties before former United States Magistrate Judge David F. Jordan, who issued a decision on March 31, 1994 finding that Reed Elsevier’s mark was infringed, and among other things awarding $1,649,000 in damages to Reed Elsevier. As a result of not being able to satisfy the judgment Worldwide filed a petition for Chapter 11 bankruptcy protection. Judge Jordan’s decision is presently being appealed to the United States Court of Appeals for the Second Circuit.

Gordon incorporated Worldwide in November, 1989. The business originally entailed publishing “Who’s Who Worldwide Registry” (‘Worldwide Registry”), and soliciting customers to purchase a membership in the registry. Customers designated for solicitation were selected by using various mailing lists of corporate executives and other professional people. Described in more detail later in this opinion, the solicitation process used by Gordon consists of sending a letter to the potential customer, informing them that they had been “nominated” for inclusion in the registry, and that their inclusion in the registry has been confirmed by Worldwide’s officers. The letter also states, among other things, that (i) the Worldwide Registry is a leading publication of accomplished individuals, (ii) inclusion in the registry is limited to exceptional people who are prominent or successful in their field, and (iii) that inclusion in the registry is without cost or obligation to the customer. The solicitation letter also includes a biographical questionnaire for the customer to complete and return, if they wish to be considered for inclusion in the registry.

After receiving the biographical information, the company contacts the customer and aggressively solicits them to purchase a membership in the registry. Membership includes receiving a copy of the bound volume of Worldwide Registry, which lists all of the members and certain biographical information in coded form. The salesperson making the membership solicitation to the customer reiterates that membership in the Worldwide Registry is selective and prestigious. Networking among Worldwide Registry members is also stressed as a unique aspect of membership. In order to make the purchase more attractive, members are also offered a commemorative plaque and camera ready art as part of a membership purchase.

By 1994, Gordon’s business had expanded to comprise several “Who’s Who” entities with over 60,000 members. In addition to the Worldwide Registry, several other “Who’s Who” registries were also being published, including the Who’s Who Worldwide Registry Sterling Edition (“Sterling Edition”), the Who’s Who Executive Club Registry (“Executive Club Registry”), which consists of the members and listees in the Worldwide Registry and Sterling Edition, and the Who’s Who of American Business Leaders, 1991 Edition. Customers can purchase lifetime, five-year, three-year, corporate or associate membership. Listing in a registry is classified according to the type of [441]*441membership bought. A typical entry in the Executive Club Registry is as follows:

MORALES, J.M.
President & Principal, Micro-Bac International Inc., 9607 Gray Boulevard, Austin, Tx Bus: Biotechnology, P/S: Para-Bae Oil Field Products, Org: Research & Development, MA: Worldwide, Exp: Degradation of Substance, FM: Forbes, FV: Mexico, H/S: Traveling/Football.

Who’s Who Executive Club Registry 1994-1995, at 101. A listing of codes at the beginning of the registry explains that “Bus” refers to type of business, “P/S” to major product or service, “Org” to type of organization, “MA” to marketing area, “Exp” to expertise, “FM” to favorite magazine, “FV” to favorite vacation place, and “H/S” to favorite hobbies and sports.

In addition to receiving a free registry, wall plaque and camera ready art, Gordon’s Companies offered members a host of other support services, such as a subscription to a magazine entitled Tribute, a Gold MasterCard, public relations services, discounts on telephone service, and airborne express service. Gordon used two offices for his business operations; one in Lake Success, New York and on Lexington Avenue in Manhattan, New York.

Debra Benjamin is the membership director and vice-president of marketing for Worldwide, and also the executive editor of Tribute magazine. In an affidavit accompanying the petitioner’s documents, she describes Worldwide Registry’s membership services in the following manner:

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Related

In Re Seizure of All Funds in Names Registry Pub.
887 F. Supp. 435 (E.D. New York, 1995)

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Bluebook (online)
887 F. Supp. 435, Counsel Stack Legal Research, https://law.counselstack.com/opinion/gordon-v-united-states-nyed-1995.