Gopher Media LLC v. Modern Doc Media

CourtDistrict Court, S.D. California
DecidedJanuary 20, 2023
Docket3:22-cv-00131
StatusUnknown

This text of Gopher Media LLC v. Modern Doc Media (Gopher Media LLC v. Modern Doc Media) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gopher Media LLC v. Modern Doc Media, (S.D. Cal. 2023).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 GOPHER MEDIA LLC dba DOCTOR Case No.: 3:22-CV-00131 TWR (DDL) MULTIMEDIA, a Nevada limited liability 12 corporation, ORDER (1) GRANTING IN PART 13 AND DENYING IN PART Plaintiff, DEFENDANTS’ SPECIAL MOTION 14 v. TO STRIKE, (2) GRANTING IN 15 PART AND DENYING IN PART MODERN DOC MEDIA, a California DEFENDANTS’ PARTIAL MOTION 16 business entity; THE MODERN MEDIA TO DISMISS PLAINTIFF’S GROUP LLC, a California limited liability 17 COMPLAINT, AND (3) DENYING company; ANDREW HOFFMAN, an DEFENDANTS’ MOTIONS RE: 18 individual; and DOES 1–10, inclusive, SEALING INFORMATION IN 19 Defendants. CONNECTION WITH ANTI-SLAPP MOTION AND REPLY 20

21 (ECF Nos. 16, 17, 32) 22 23 Presently before the Court is the Special Motion to Strike (Anti-SLAPP) and 24 Partial Motion to Dismiss (ECF No. 16; ECF No. 16-1, “Mem.”) filed by Defendants 25 Modern Doc Media, The Modern Media Group LLC, and Andrew Hoffman, as well as 26 Plaintiff Gopher Media LLC’s Response in Opposition (ECF No. 30, “Opp’n”) and 27 Defendants’ Reply in Support of the Motions (ECF No. 31, “Reply”). Also before the 28 Court are Defendants’ Motions re: Sealing of Information in Connection with Anti- 1 SLAPP Motion and Reply (ECF Nos. 17, 32). The Court held a hearing on these motions 2 on November 17, 2022. (See ECF No. 37.) Having carefully considered Plaintiff’s First 3 Amended Complaint (ECF No. 13, “FAC”), the Parties’ arguments, and the relevant law, 4 the Court GRANTS IN PART AND DENIES IN PART Defendants’ Special Motion to 5 Strike and Partial Motion to Dismiss and DENIES Defendants’ requests not to seal 6 documents relating to the anti-SLAPP Motion and Reply as requests for an advisory 7 opinion. 8 BACKGROUND 9 Plaintiff Gopher Media LLC, doing business as Doctor Multimedia, is a digital 10 marketing agency that provides marketing and social media services to a variety of 11 medical professionals including doctors, dentists, and veterinarians. (FAC ¶¶ 1, 21.) The 12 organization works to help these professionals grow their businesses online through Pay 13 Per Click campaigns, search engine optimization efforts, and building an online presence. 14 (Id. ¶ 22.) As part of its business, Plaintiff has generated confidential and proprietary 15 information including pricing information, website design strategies, sales presentation 16 information, sales and marketing strategies, client lists, event lists, and information 17 relating to confidential business discussions between Plaintiff and potential or actual 18 clients. (Id. ¶ 23.) None of this information was intended to be disclosed to anyone 19 outside of Doctor Multimedia. (Id. ¶ 26.) 20 Defendant Andrew Hoffman previously worked for Plaintiff but was allegedly 21 terminated for poor job performance. (Id. ¶ 27.) Defendant Hoffman later filed a lawsuit 22 against Plaintiff. (Id. ¶ 28.) That lawsuit eventually settled, and Plaintiff and Defendant 23 Hoffman subsequently entered into two settlement agreements in which they agreed not 24 to actively solicit the other’s customers or disparage one another. (Id. ¶¶ 28, 33–34.) 25 Defendant Hoffman is now the CEO of a different company—The Modern Media Group 26 / / / 27 / / / 28 / / / 1 LLC, doing business as Modern Doc Media —that competes directly with Plaintiff. (Id. 2 ¶¶ 29, 31, 37.) Modern Doc Media also does business within the online healthcare and 3 website services market. (Id. ¶ 37.) Defendant Modern Doc Media conducts business 4 through its website https://moderndocmedia.com, while Plaintiff conducts business 5 through its website https://doctormultimedia.com. (Id. ¶ 49.) 6 In its First Amended Complaint Plaintiff alleges ten causes of action against 7 Defendants Hoffman and Modern Doc Media: (1) misappropriation of trade secrets under 8 federal law; (2) misappropriation of trade secrets under California law; (3) unfair 9 business practices; (4) false advertising under the Lanham Act; (5) trade libel; (6) 10 trademark infringement; (7) unfair competition; (8) fraud; (9) breach of contract; and (10) 11 cybersquatting. (FAC ¶¶ 65–228.) In response, Defendants filed a Special Motion to 12 Strike and Partial Motion to Dismiss, as well as two motions requesting that the Court not 13 seal any of the documents associated with the Parties’ prior settlement agreements. (See 14 generally ECF Nos. 16, 16-1, 17, 32.) Defendants argue that Plaintiff’s fraud claim and 15 parts of its breach of contract claim should be stricken pursuant to California Code of 16 Civil Procedure section 425.16 (anti-SLAPP statute) because they target prior litigation 17 conduct that is protected under the statute. (Mem. at 8–9, 12–13.) Defendants also argue 18 that Plaintiff has failed to state claims for misappropriation of trade secrets, false 19 advertising, trade libel, and cybersquatting. (Id. at 9–10, 17–25.) 20 LEGAL STANDARD 21 I. Motion to Strike Pursuant to California Code of Civil Procedure § 425.16 22 California has a special statute known as an “anti-SLAPP statute,”2 which provides 23 that “[a] cause of action against a person arising from any act of that person in 24 25 1 The Modern Media Group LLC and Modern Doc Media are listed as two parties in the First Amended Complaint, but they are not separate entities. (Mem. at 7 n.1.) Instead, The Modern Media 26 Group LLC does business as Modern Doc Media. (Id.).

27 2 “SLAPP” is an acronym for “strategic lawsuit against public participation.” Hilton v. Hallmark 28 Cards, 599 F.3d 894, 899 n.1 (9th Cir. 2010). 1 furtherance of the person’s right of petition or free speech under the United States 2 Constitution or the California Constitution in connection with a public issue shall be 3 subject to a special motion to strike, unless the court determines that the plaintiff has 4 established that there is a probability that the plaintiff will prevail on the claim.” Cal. 5 Civ. Proc. Code § 425.16(b)(1); see Vess v. Ciba-Geigy Corp. USA, 317 F.3d 1097, 1109 6 (9th Cir. 2003); Hilton, 599 F.3d at 899 n.1. “Anti-SLAPP statutes are designed to allow 7 the early dismissal of meritless lawsuits aimed at chilling expression through costly, 8 time-consuming litigation.” Gardner v. Martino, 563 F.3d 981, 986 (9th Cir. 2009). A 9 defendant in federal court may bring an anti-SLAPP motion with respect to California 10 state law claims, but the anti-SLAPP statute does not apply to claims asserted under 11 federal law. DC Comics v. Pac. Pictures Corp., 706 F.3d 1009, 1013 n.5 (9th Cir. 2013); 12 Hilton, 599 F.3d at 901. 13 “The analysis of an anti-SLAPP motion proceeds in two steps.” Barry v. State Bar 14 of Cal., 2 Cal. 5th 318, 321 (2017). At step one, “the court decides whether the defendant 15 has made a threshold showing that the challenged cause of action is one ‘arising from 16 protected activity.’” Id. (quoting Oasis W. Realty, LLC v. Goldman, 51 Cal. 4th 811, 819 17 (2011)). “[T]he mere fact that an action was filed after protected activity took place does 18 not mean the action arose from that activity for the purposes of the anti-SLAPP statute.” 19 Navellier v. Sletten, 29 Cal. 4th 82, 89 (2002). The “critical consideration is whether the 20 cause of action is based on the defendant’s protected free speech or petitioning activity.” 21 Id. Only if the Court determines that relief is sought based on protected activity does it 22 reach the second step. See Baral v. Schnitt, 1 Cal. 5th 376, 396 (2016).

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Gopher Media LLC v. Modern Doc Media, Counsel Stack Legal Research, https://law.counselstack.com/opinion/gopher-media-llc-v-modern-doc-media-casd-2023.