Goodwill Advertising Co. v. Elmwood Amusement Corp.

133 A.2d 644, 86 R.I. 6, 1957 R.I. LEXIS 62
CourtSupreme Court of Rhode Island
DecidedJune 27, 1957
DocketEq. No. 9733
StatusPublished
Cited by5 cases

This text of 133 A.2d 644 (Goodwill Advertising Co. v. Elmwood Amusement Corp.) is published on Counsel Stack Legal Research, covering Supreme Court of Rhode Island primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Goodwill Advertising Co. v. Elmwood Amusement Corp., 133 A.2d 644, 86 R.I. 6, 1957 R.I. LEXIS 62 (R.I. 1957).

Opinion

*8 Paolino, J.

This action in assumpsit was tried before a justice of the superior court sitting with a jury. After completion of the testimony by both parties the trial justice granted the defendant’s motion for a directed verdict on the ground that the contract between the plaintiff and the defendant was in violation of the lottery laws of Rhode Island and therefore null, void and unenforceable. The case is before us on the plaintiff’s single exception to the granting of such motion.

We are concerned here only with the first count of plaintiff’s declaration wherein it sets forth a claim based on an express contract for royalties and license fees for the licensing of “Bank Night” in defendant’s theatre.

The plaintiff is a Massachusetts corporation engaged in the promotion of a plan known as “Bank Night.” The defendant, a Rhode Island corporation, operates the Hollywood Theatre in the town of East Providence. On March 7, 1941 a written contract was executed by the parties wherein plaintiff licensed defendant to operate bank night in said theatre in accordance with the terms of the contract. The contract was to begin on Wednesday, March 26, 1941, and, in the absence of a written termination, was to run for five years. It was also provided that if the operation was continued thereafter the agreement would be renewed for additional periods. The plan was to be used every Wed *9 nesday night in its theatre, and defendant agreed to pay plaintiff $10 for each occasion on which it used such plan.

Under the terms of the contract the plaintiff agreed to supply defendant with certain paraphernalia for conducting bank night, including registration sheets, qualification cards, control cards, wire drum, punch, file cabinet, film trailers and other supplies. It was further provided that the plan was to be operated in accordance with the provisions of a “Special Notice” and “Bank Night Instructions” printed on the reverse side of the contract.

The special notice provides that bank night is an advertising plan to stimulate public interest in the motion picture industry and in the particular theatre, and that it is not intended to provide a means whereby the theatre can give a prize to its patrons. Such notice also provides among other things that all persons desiring to participate in bank night drawings must be allowed to register without payment of an admission fee or any other consideration; that the name of the winner must be announced outside and inside the theatre; and that if the winner is outside the theatre he must be permitted to enter and claim the bank account without any admission fee. The contract also requires that the theatre must give public notice of these requirements.

The bank night instructions, referred to above, provided for a register book, to be available in the lobby, in which the public at large might register. The registrations were then transferred from this book to two sets of cards, one arranged alphabetically and the other numerically. The alphabetical card had at its lower right corner a perforated portion containing the registrant’s number. This portion was to be detached and placed in a coupon box containing all the other numbers which had been deposited.

At the drawing made each Wednesday on the stage of the theatre one of the numbers would be drawn out by a person picked at random from the audience. This number *10 would then be called out by the manager of the theatre and at the same time the numerical index cards would be inspected in the files which were on the stage at the time. The card with the number corresponding to that which had been drawn from the drum would show the name and address of the winner who had previously registered. A reasonable time was allowed for the winner to appear, whether such person be in or outside the theatre. If the winner did not appear within a reasonable time the bank account would be carried over and added to the regular weekly amount for the following week.

Before a winner would be paid the amount of the prize, he had to present his qualification card. A registrant would receive his weekly qualification card at the theatre when he originally registered. The card had to be signed by the registrant in ink in the presence of a theatre employee. In order to qualify, the registrant was required to present this card each week to the doorman at the theatre any time during show hours on a Wednesday up to the time of the drawing. In order to be eligible to receive the current week’s award, the face of the card had to be punched with a special punch used by the doorman. The card states on its face: “Participation in Bank Night is Free, but you must first register, then qualify this card each week, to be eligible to receive the current week’s award.”

The printed provisions appearing on the reverse side of the qualification card also provided that the winner’s name would be announced between 9 and 10 p.m. inside and outside the theatre and posted in the box office; that to be eligible to receive the award the winner must present his card properly qualified to the manager any time before a specified hour on the day of the drawing; that $25 or more in cash would be offered free at a drawing every Wednesday evening; that if the award was not claimed within the specified time it would be carried over to the following week; and that $25 would be added each week until a qualified *11 winner appeared. The card also provided that upon signing such card the registrant agreed to abide by all the rules and that the decision of the judges would be final.

At the trial, Mr. Roy E. Heffner, president of the plaintiff corporation, testified that defendant had operated bank night weekly from March 26, 1941 up to December 22, 1949, the date of the issuance of plaintiff’s writ; that defendant had made no payments after March 1943; and that the balance due plaintiff under the contract was $3,151.80. The evidence also shows that sometime in 1948 or 1949 plaintiff was told by one of defendant’s officers that'defendant was not going to pay the alleged indebtedness because bank night was a lottery. In substance plaintiff’s evidence was that the contract as written and executed neither required nor contemplated the payment of consideration of any kind from those participating in the drawing and was therefore not a lottery.

On the contrary defendant’s evidence was in substance that it did not operate bank night in accordance with the provisions of said contract; that only paying patrons of the theatre took part in the drawing; that the winner had to be in the theatre or in the lobby at the time of the drawing ; that the name of the winner was never announced outside the theatre, except that if there were patrons in the lobby the winner’s name would be called out there; that defendant would only wait two or three minutes after the winner’s name was announced; and that if the winner did not come forward, the amount would be added to the following week’s award. The defendant’s manager also testified that the drawing took place on the stage between 8 and 8:30 p.m. and that the name of the winner was never posted.

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Cite This Page — Counsel Stack

Bluebook (online)
133 A.2d 644, 86 R.I. 6, 1957 R.I. LEXIS 62, Counsel Stack Legal Research, https://law.counselstack.com/opinion/goodwill-advertising-co-v-elmwood-amusement-corp-ri-1957.