Goodson v. the Bogerts, Inc.

252 Cal. App. 2d 32, 60 Cal. Rptr. 146, 1967 Cal. App. LEXIS 1479
CourtCalifornia Court of Appeal
DecidedJune 26, 1967
DocketCiv. 31217
StatusPublished
Cited by13 cases

This text of 252 Cal. App. 2d 32 (Goodson v. the Bogerts, Inc.) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Goodson v. the Bogerts, Inc., 252 Cal. App. 2d 32, 60 Cal. Rptr. 146, 1967 Cal. App. LEXIS 1479 (Cal. Ct. App. 1967).

Opinion

LILLIE, J.

— On January 20, 1966, plaintiff, a mail-order vendor, filed in propria persona Complaint for Breach of Contract and for Unfair Competition against an advertising agency and two of its officers, praying for $756, $6,000 attornejr’s fees and $25,000 punitive damages. On February 1, 1966, defendant agency, The Bogerts, Inc. (hereinafter referred to as defendant), in addition to filing an answer, cross-complained against plaintiff for $12,192.63 for services rendered under the same contract. Plaintiff and cross-defendant having failed to answer, his default was entered and after a trial on the cross-complaint a default judgment against him in the sum of $12,192.63 was entered on March 8, 1966. Thereafter, writ of execution was issued March 30, 1966, *35 and garnishment levied thereunder on April 4, 1966, upon Security First National Bank and Keen Factors, the proceeds of which amounted to $7,428.64. Nothing was done in the case by plaintiff until May 1, 1966, when for the first time an attorney appeared on his behalf thereafter (May 11, 1966) filing Notice of Motion for Order Setting Aside Default . . . Vacating the Default Judgment, etc., to which was attached proposed answer to cross-complaint and declarations of plaintiff and his counsel. In his declaration plaintiff alleged that he first knew of the judgment in March 1966 when he was notified by his bank that his account had been levied on; during the first week in March 1966 he received Memorandum of Costs and Disbursements through the mail but did not understand its significance; at no time did he receive a copy of the cross-complaint through the mail or any other notice thereof, the default hearing or the judgment; and even had he received the cross-complaint he would not have known of the requirement that he file an answer thereto. Opposing the motion, defendant filed numerous declarations. On June 6, 1966, the trial court ordered the motion to set aside the default judgment against plaintiff and cross-defendant be granted as of July 6, 1966, “upon the express condition that on or before said date the cross-defendant has deposited with the Clerk of this Court the sum of $12,192.63 in cash [credit for $7,428.64 (proceeds of the execution) deposited with the court by defendant was allowed, leaving a balance of $4,763.99]. ... In the event said sum of cash is not so deposited as of July 6, 1966, the motion is denied. ...” Plaintiff and cross-defendant made no such deposit, but nine days before the expiration of the time allowed (June 28, 1966) filed Notice of Appeal from the order. Appellant seeks affirmance of the order with deletion therefrom of the condition.

The following was adduced through the testimony of Zepha Bogert at the trial on the cross-complaint. On August 14, 1965, the parties entered into a written contract (Exh. 6), execution of which is admitted in plaintiff’s complaint. Thereunder defendant became the advertising and merchandising agency of record for plaintiff (doing business as Delta Products Company and engaged in the sale of kitchen appliance roller units) and his products; it provided that all expenditures for advertising and merchandising be approved first by plaintiff, that all space advertising and radio and television time placed by defendant be billed at the usual *36 rates and certain other expenses and out-of-pocket disbursements be billed to plaintiff at cost or at defendant’s time charge rate, and that plaintiff pay defendant for all expenditures for advertising within 10 days of “on-sale” date (10 days after appearance of ad in advertising media). Pursuant to the terms of the contract, defendant rendered advertising services on plaintiff’s account and at his request in the sum and at the agreed rate of $16,079.99, of which $6,285.36 was paid by plaintiff, leaving a balance due of $9,742.63 (ledger sheet, Exh. 7). Under the contract, John Phillips, an account executive of many years experience with defendant, rendered 98 hours of service on account of plaintiff and at his request consisting of merchandising, counselling and preparation of all types of schedules, plans and packaging, working with him in his factory and mail-order business; plaintiff was billed therefor at $25 an hour (standard rate within the industry), a total of $2,450 (list of hours, Exh. 9). Accordingly, judgment was rendered in the total amount of $12,192.63 for advertising and merchandising services.

The following was received on the motion. Plaintiff was engaged in selling kitchen appliance roller units by placing-advertisements in various advertising media and receiving orders therefor by mail on a prepaid basis by those answering the ads. At the time he entered into the contract (Exh. 6) for advertising and merchandising services, plaintiff caused defendant to have confidence in his credit and character by discouraging a credit cheek and failing to advise it either of considerable pending litigation in which he was a party defendant 1 or certain judgments rendered against him 2 *37 (Declaration of Lionel B. LeBel, Jr.); and by pre or prompt payment for early services and materials and defendant’s reliance on Ms credit and character, plaintiff caused it to furnish to him under the contract greater services and materials for which he then refused to pay, all the while acknowledging the amount due (Declaration of Zepha Bogert). Phillips (vice president of defendant), experienced in mail-order advertising and merchandising development, developed for plaintiff, pursuant to the contract and at his request, a program of selectively placed advertisements in various advertising media over certain periods of time, which program was submitted to and approved by plaintiff who then ordered the various advertising placed. As part of the procedure of projecting advertising from time to time, and relating said advertising to sales results, plaintiff reported as of November 29, 1965, a total gross sales of $22,357.65, generated entirely through defendant's advertising campaign; and over $66,000 in future sales was estimated solely by reason of defendant’s services, amounting to an 80 percent profit to plaintiff after costs but before payment of advertising (Declaration of John Ward Phillips). As a result of services rendered under the contract on plaintiff’s account, defendant placed for plaintiff over $13,400 worth of advertising through various media, 85 percent of which was billed to defendant which it had to pay because plaintiff refused to do so thereby placing defendant’s business in serious financial difficulties (Declaration of Zepha Bogert).

On the matter of plaintiff’s default, Frederic M.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Townsend v. Kang CA2/3
California Court of Appeal, 2026
Rodriguez v. WNT, Inc.
California Court of Appeal, 2025
Creditor's Adjustment Bureau v. Bathe CA1/2
California Court of Appeal, 2024
Carter v. Homestreet Bank CA5
California Court of Appeal, 2022
Springfield v. Metropolitan Trans. System CA4/1
California Court of Appeal, 2013
Nguyen v. City of San Diego CA4/1
California Court of Appeal, 2013
Hopkins & Carley v. Gens
200 Cal. App. 4th 1401 (California Court of Appeal, 2011)
Shapiro v. Clark
164 Cal. App. 4th 1128 (California Court of Appeal, 2008)
Elston v. City of Turlock
695 P.2d 713 (California Supreme Court, 1985)
Johnson & Johnson v. Superior Court
695 P.2d 1058 (California Supreme Court, 1985)
Marcotte v. Municipal Court
64 Cal. App. 3d 235 (California Court of Appeal, 1976)

Cite This Page — Counsel Stack

Bluebook (online)
252 Cal. App. 2d 32, 60 Cal. Rptr. 146, 1967 Cal. App. LEXIS 1479, Counsel Stack Legal Research, https://law.counselstack.com/opinion/goodson-v-the-bogerts-inc-calctapp-1967.