Good Clean Love, Inc. v. Audacious Beauty, LLC

CourtDistrict Court, D. Oregon
DecidedOctober 17, 2024
Docket6:24-cv-00444
StatusUnknown

This text of Good Clean Love, Inc. v. Audacious Beauty, LLC (Good Clean Love, Inc. v. Audacious Beauty, LLC) is published on Counsel Stack Legal Research, covering District Court, D. Oregon primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Good Clean Love, Inc. v. Audacious Beauty, LLC, (D. Or. 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF OREGON

EUGENE DIVISION

GOOD CLEAN LOVE, INC.,

Plaintiff, Case No. 6:24-cv-00444-MC

v. OPINION AND ORDER

AUDACIOUS BEAUTY, LLC,

Defendant.

MCSHANE, Judge: Plaintiff Good Clean Love, Inc. brings this action against Defendant Audacious Beauty, LLC, for trademark infringement in violation of federal and Oregon law. Compl. ¶ 1, ECF No. 1. Defendant moves to dismiss Plaintiff’s complaint pursuant to Federal Rules of Civil Procedure 12(b)(5) for insufficient service of process and 12(b)(6) for failure to state a claim upon which relief can be granted. Def.’s Mot. 1, ECF No. 11. For the reasons discussed below, Defendant’s Motion to Dismiss (ECF No. 11) is DENIED. BACKGROUND Founded in 2003, Plaintiff sells female sexual health and hygiene products. Compl. ¶ 8. In December 2009, Plaintiff filed the GOOD CLEAN LOVE® wordmark in the United States Patent and Trademark Office. Id. ¶ 11. The application, covering the mark’s use in connection with “essential oils; oil-based gels for massage, and body butters” in International Class 3 and “oil-based gels for use as personal lubricants, personal lubricants” in International Class 5, was allowed in September 2011. Id. Plaintiff’s wordmark, used as early as 2010, remains active and valid and has acquired incontestable status.1 Id. In December 2021, Defendant filed to register, on an intent-to-use basis, the GOOD CLEAN FUNGI mark for “Non-medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; Non-medicated preparations all for the care of skin, hair and scalp” in

International Class 3. Id. ¶ 20. In December 2022, concerned that Defendant’s designation was confusingly similar to its own, Plaintiff initiated an Opposition against Defendant’s application with the Trademark Trial Appeal Board. Id. ¶ 24. In October 2023, despite Plaintiff’s pending Opposition, Defendant began using its contested designation in commerce. Id. ¶ 26. Plaintiff filed this action in March 2024, alleging one count of Federal Trademark Infringement under the Lanham Act and one count of Common Law Unfair Competition under Oregon law. Id. at 1. In its Complaint, Plaintiff points out that GOOD CLEAN LOVE and GOOD CLEAN FUNGI both “begin with two identical, dominant terms” and each contain “three relatively short and simple words.” Id. ¶ 21. Plaintiff elaborates by characterizing the

marks as “similar with respect to sound, appearance, [and] meaning” while they “create the same overall commercial impression.” Id. ¶ 37. After characterizing Defendant’s “personal hygienic and dermatological goods” as “highly similar to the female sexual health and hygiene goods” it offers, Plaintiff explains that both parties “sell their respective products on Amazon.com[] and utilize digital media and marketing to advertise to consumers seek[ing] clean skincare products.” Id. ¶ 22–23. Plaintiff asserts that sharing similar customers in the same channels of trade as the Defendant further enhances the likelihood of consumer confusion. Id.

1 Incontestable status relates to the validity of a registered trademark; i.e., Plaintiff’s Registration No. 4032215 for the mark at issue. 5 McCarthy on Trademarks and Unfair Competition § 32:145 (5th ed. Sept. 2024). Once month after filing the Complaint, Plaintiff attempted to serve Defendant. On April 8 and again on April 17, 2024, Plaintiff’s process server attempted service at the Defendant’s only address of record registered with the New York Secretary of State.2 Ferrari Decl. ¶ 4, ECF No. 15. Defendant’s “address was a residence in a New York City apartment building and not a place of business;” Plaintiff’s counsel concluded that Defendant ran an online operation without a

regular place of business.3 Id. ¶ 5. Due to challenges serving Defendant at this location, Plaintiff counsel inspected Defendant’s website. Id. ¶ 7–9. Under a section titled “It’s a Family Affair,” Plaintiff’s counsel found a side-by-side photo of Mike and Emma Indursky with the description: “Launched in 2020 by 30-year beauty leader Mike Indursky and his daughter, operations guru Emma, HEAR ME RAW is the product of their mutual desire to make a true difference in the beauty business.”. Id. ¶ 9, ex. 3. Based on Defendant’s website representations, Plaintiff counsel “concluded that Ms. Indursky was an officer, managing, or general agent of Defendant, authorized to accept service on behalf of the company.” Id.

On April 18, Plaintiff’s counsel informed Defendant’s counsel about the difficulties serving Mr. Indursky and communicated that Plaintiff “would have to move on to serve Emma Indursky in the event that service on Mr. Indursky could not be made.” Id. ¶ 10. At no point did defense counsel inform Plaintiff’s counsel that Ms. Indursky was not authorized to accept service on Defendant’s behalf. Id. ¶ 10. On May 22, 2024, Plaintiff’s counsel sent Defendant’s counsel a waiver of service package with a copy of the complaint and other required documents. Id. ¶ 12. Subsequently, on May 30, 2024, after five unsuccessful attempts earlier that month, Plaintiff’s “process server successfully delivered a copy of the Summons and Complaint to Ms. Indursky in person” at her Connecticut residence. Id. ¶ 11, 13. The next day, the process server mailed a copy

2 Defendant is a LLC registered in New York. Compl. ¶ 2 3 Defendant’s registered address is the residence of Mike Indursky, a member of the LLC. Ferrari Decl. ¶ 5 of the summons and complaint to Defendant’s registered address in New York. Id. ¶ 13. The process server signed an affidavit indicating that Ms. Indursky responded affirmatively to a question asking whether she was authorized to accept service on the Defendant’s behalf.4 Id. ¶ 13, ex. 5. Also on May 31, 2024, a process server posted a copy of the complaint and summons at Defendant’s registered address in New York and, on June 1, 2024, mailed a copy of the

documents to the Defendant at the same address. Id. ¶ 14. STANDARDS I. Insufficient Service of Process Unless a defendant is served properly under Federal Rule of Civil Procedure 4, the district court lacks personal jurisdiction over the defendant. Direct Mail Specialists, Inc. v. Eclat Computerized Techs., Inc., 840 F.2d 685, 688 (9th Cir. 1988). In the Ninth Circuit, Rule 4 is “applied in a manner that will best effectuate [its] purpose of giving the defendant adequate notice.” Id. “Rule 4 a flexible rule that should be liberally construed so long as a party receives sufficient notice of the complaint.” United Food & Com. Workers Union, v. Alpha Beta Co., 736

F.2d 1371, 1382 (9th Cir. 1984). “Once service is challenged, plaintiffs bear the burden of establishing that service was valid under Rule 4.” Brockmeyer v. May, 383 F.3d 798, 801 (9th Cir. 2004). In the event a court determines service is insufficient, the court retains “broad” discretion to either dismiss an action without prejudice or direct the plaintiff to effect proper

4 On this issue, the affidavit appears to contain what could be viewed as essentially boilerplate language. Id. at ex. 5 (“The undersigned asked the recipient if he/she is authorized to accept service on behalf of Audacious Beauty, LLC, and the recipient responded in the affirmative.”). In contrast, Ms.

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Good Clean Love, Inc. v. Audacious Beauty, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/good-clean-love-inc-v-audacious-beauty-llc-ord-2024.