Gold v. S. Pian Time Payment Jewelry Co.

145 S.W. 1174, 165 Mo. App. 154, 1912 Mo. App. LEXIS 459
CourtMissouri Court of Appeals
DecidedApril 2, 1912
StatusPublished
Cited by5 cases

This text of 145 S.W. 1174 (Gold v. S. Pian Time Payment Jewelry Co.) is published on Counsel Stack Legal Research, covering Missouri Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gold v. S. Pian Time Payment Jewelry Co., 145 S.W. 1174, 165 Mo. App. 154, 1912 Mo. App. LEXIS 459 (Mo. Ct. App. 1912).

Opinion

REYNOLDS, P. J.

This’ is an action by plaintiff, respondent here, against the S. Pian Time Payment Jewelry Company, a corporation, and S. Pian, its president, for libelous publications, charged to have been 'levelled at plaintiff. The matter complained of was published in a daily newspaper in the city of St. Louis and is in “ Yiddish,” it being charged that plaintiff and the defendant company are carrying on business as dealers in jewelry on the time payment plan, their places of business within a short distance of each other, and that both seek their custom in the siame neighborhood and among the same class of people, namely, people who speak, understand and read Yiddish. There are six counts in the petition, based on six publications of the newspaper, each count claiming $2000 actual and $3000 punitive damages. The articles published and as translated into English contain [159]*159no reference by name to plaintiff or to anyone else and appear to have been in tbe style of blank verse. They are advertisements of the appellant corporation and warn people against others engaged in the business, and particularly refer to a dealer designated as “a notorious — crippled-dealer;” “that crippled secondhander;” “the crippled swindler;” that the advertiser proposes to tell the public where to buy “the best goods and best articles cheaper than before, to the chagrin (literally ‘busting’) of our crazy, rotten, bitter competitor, who goes about telling things about us that never happened;” that “it is no wonder that the lame one goes about barking; he is unable .any longer to skin every one; ” “ do not listen to the foolish liar, the lame peddler;” “do not buy old rusted goods from the straw-dealer;” “the lame, crippled informer goes about telling you all kinds of talk, do not listen to him for it is all as false as he is himself;” “but whose fault is it, if no one cares to buy from an informer;”, “and therefore all the customers run from him and into our store they all run to buy. That makes him more crazy and he makes use of his European tricks; ’ ’ “the years have gone for the lame cripple, he gets no longer money for nothing;” “and about the lame cripple — do you already know what he means;” “from selling things cheap the láme one wants to keep us;” “hence from us you cripple, you know not the difference between yes and no;” “skinning a customer was in fashion once, but not to-day;” “can be seen how the lame one kept his customers tied up;” “how the crippled merchant fooled every one is known now to rich and to poor;” “enough, has he fooled us and skinned us, in spite of the fact that he is limping, stinking and rotten;” “but no longer can the lame one with his false words fool us;” “what falsehoods there are in the ‘crooked one’s’ words, we need no longer write about him, a liiar, an informer he must remain forever;” “at this all the crippled dealers will surely open their [160]*160months;” “ not for nothing do they cry, beg and threaten, stop selling so cheap and causing us such losses, specially one who is known to all with his tricks.” These are samples of the matter in the publications, it being charged that all of these publications were of and concerning plaintiff, in the issues of the newspaper on the various dates set out in the several counts of the petition, and it being averred that the publications were made by defendants falsely and maliciously, and that the language used wias false, malicious and libelous and without justification as defendants land each of them well knew, and that by the use of the words ‘ ‘ crippled dealer, ’ ’ and other expressions in the publications, defendants meant to publicly point out and did point out plaintiff and did intend to apply to him all the matters and things in the publication stated.

Defendants demurred to the petition as not stating facts sufficient to constitute a cause of action. The demurrer was overruled and defendants thereupon filed their motion to make the petition more definite and certain. This was overruled.

It appears that the petition originally charged that the matter complained of referred to plaintiff “and reflected and was intended to reflect on him individually and in Ms business.” By leave of court these italicized words were stricken out. The motion of defendants to make the petition more definite and certain was overruled. Defendants thereupon demurred to the petition as abpve amended and moved to strike out certain other portions thereof relating to plaintiff’s business. The demurrer was overruled.

The answer was a general denial.

The trial was before the court and a jury, resulting in a verdict for plaintiff and against both defendants on each count of the petition, awarding plaintiff $200 actual and $200 punitive damages on each count, a total of $2400. Filing a motion for new trial, as also [161]*161one in arrest of judgment, both of which were overruled, defendants have duly perfected their appeal to this court, having’ saved exceptions to the adverse rulings of the trial court.

It is sufficient to say of the evidence in the case that on the part of plaintiff tended to show the publication by the defendant corporation and that the matter complained of had been inserted in the paper as advertisements of the business of the corporation defendant, by the direction of defendant Pian, as its president. It was also in evidence that plaintiff was slightly crippled, walking with a limp or impediment, and there was evidence tending to show thiat the persons in the part of the community in which the parties lived and among whom the paper was circulated, and who could read or who understood Yiddish, understood that plaintiff was the person referred to in these several publications.

On the part of defendants, the evidence tended to show that the reference was not to plaintiff but to peddlers who had been going about representing themselves to be acting for the defendant corporation.

That the publications were libelous, if false, is beyond question, and so the jury found. Indeed, the learned counsel for appellants make no controversy over thiat. The real question, the sole question, is whether the libelous words refer to plaintiff.

Counsel for appellants make six points or assignments of error upon which they rely for a reversal of the judgment. We will consider them in their order.

First. It is urged that the court erred in admitting, over appellants’ objection, evidence of special damages to the business of .respondent, 'the petition not pleading damages of such character. The testimony referred to as meeting this assignment is that a witness for plaintiff, testifying, was asked what he had done after reading these publications. To which [162]*162lie answered that he quit selling plaintiff goods; that he had some more goods but did not want to sell plaintiff any more. Plaintiff had about $1500 of goods on hand to sell for this witness and the witness made him give them back to him. Witness was asked if these publications in the paper destroyed his confidence in plaintiff. This was objected to as suggestive. The court admonished counsel not to lead him, whereupon counsel for plaintiff asked the witness if it was after reading these advertisements he had made plaintiff give back the diamonds he had left with him and the witness answered, “Yes.” This is the only evidence that is pretended to sustain this assignment of error. The trouble with this assignment is that no exception appears to this particular ruling. The only objection which is here called to our attention is that it was suggestive.

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Bluebook (online)
145 S.W. 1174, 165 Mo. App. 154, 1912 Mo. App. LEXIS 459, Counsel Stack Legal Research, https://law.counselstack.com/opinion/gold-v-s-pian-time-payment-jewelry-co-moctapp-1912.