GM Photo, LLC v. Focus Camera, Inc.

CourtDistrict Court, S.D. New York
DecidedApril 24, 2025
Docket1:22-cv-10339
StatusUnknown

This text of GM Photo, LLC v. Focus Camera, Inc. (GM Photo, LLC v. Focus Camera, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
GM Photo, LLC v. Focus Camera, Inc., (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK --------------------------------------------------------- X : GM PHOTO, LLC, : : Plaintiff, : : 22-CV-10339 (VSB) - against - : : OPINION & ORDER FOCUS CAMERA, INC., et al., : : Defendants. : : --------------------------------------------------------- X

Appearances:

Gabriel Adam Berg Robins Kaplan LLP New York, NY and Alejandro Miyar Berger Singerman LLP Miami, FL Counsel for Plaintiff

Stephen James Barrett Jura Christine Zibas Wilson Elser Moskowitz Edelman & Dicker LLP New York, NY Counsel for Defendants

VERNON S. BRODERICK, United States District Judge: Before me are Defendants’ motion to dismiss Plaintiff’s amended complaint, (Doc. 53), and Plaintiff’s motion to dismiss Defendants’ counterclaim asserted in the answer to the original complaint, (Doc. 36). For the following reasons, Defendants’ motion to dismiss the amended complaint is GRANTED IN PART and DENIED IN PART, and Plaintiff’s motion to dismiss Defendants’ counterclaim is GRANTED. Factual Background1 0F Plaintiff GM Photo, Inc. (“GM”) operates the Digital Village storefront on Amazon.com. (Doc. 52 (“Am. Compl.”) ¶ 16.) Through Digital Village, GM sells photography equipment, including high-end Sigma brand single-lens reflex camera lenses that retail for approximately $600 to $1,200. (Id. ¶¶ 17–19, 31, 40.) GM asserts that its Sigma lenses are genuine and almost impossible to counterfeit due to the inherent complexities in their parts and circuitry, and asserts that it obtains the lenses from a Sigma-authorized distributor. (Id. ¶¶ 19–21, 48.) Defendant Focus Camera, Inc. (“Focus”) is a competitor of GM that also sells Sigma lenses on Amazon.com and in Focus brick-and-mortar stores. (Am. Compl. ¶ 22.) Defendant Michael Silberstein (“Silberstein”) is the Chief Executive Officer (“CEO”) of Focus. (Id. ¶ 12.) Defendant Cassie Kirzner (“Kirzner”) is Focus’ Director of Amazon Sales. (Id. ¶ 13.) GM alleges that in October 2022, prior to the holiday shopping season, Defendants conspired to de-list certain of GM’s Amazon listings. (See Am. Compl. ¶ 23, 26, 44.) To do that, GM alleges that Defendants falsely reported to Amazon that GM’s Sigma lenses were

counterfeit, causing Amazon’s infringement reporting system to de-list the reported products and depriving GM of revenue it otherwise would have earned. (See id. ¶¶ 3, 25–27.) GM believes that “Defendants have made the same false and libelous claims against other sellers on Amazon during the 2022 holiday buying season because there are ‘too many sellers’ of Sigma products on Amazon.” (Id. ¶ 44.) Plaintiff alleges that “Kirzner, . . . together with . . . Silberstein and unknown Focus Camera actors,” made the first false report to Amazon on October 9, 2022. (Am. Compl. ¶¶ 23,

1 The facts in this section are drawn from Plaintiff’s amended complaint, (Doc. 52 (“Am. Compl.”), which I assume to be true for purposes of the motion to dismiss for failure to state a claim, see Kassner v. 2nd Ave. Delicatessen Inc., 496 F.3d 229, 237 (2d Cir. 2007). My recitation of these facts does not constitute factual findings and should not be construed as such. 27.) This report related to a Sigma 24-70mm lens that retails for $900 to $1,200. (Id. ¶ 31.) GM received an email entitled “Notice: Policy Warning” from Amazon on October 9, 2022 at 12:14 a.m. “outlining Defendants’ misconduct and stating that GM Photo’s inventory could be destroyed.” (Id. ¶ 30.) Later that day, GM emailed Kirzner, informing her “that GM Photo’s

Amazon-listed items are brand new and authentic models purchased through authorized channels” (id. ¶ 33), and that Defendants “were wrongfully slandering GM Photos’ Company and damaging GM Photo’s Amazon seller account”, (id. ¶ 34). Neither Kirzner nor anyone else at Focus responded. (Id. ¶ 35.) On October 17, 2022 at 1:27 a.m., Plaintiff received a second “Policy Warning” email from Amazon, this time regarding a Sigma telephoto lens that retails for $850 to $1,100. (Am. Compl. ¶ 36–38.) Hours later, Plaintiff received a third “Policy Warning” email, which related to a Sigma 18-35mm lens that retails for $600 to $800. (Id. ¶¶ 39–41.) GM alleges that it received these warnings because Focus knowingly submitted a false reports to Amazon that the Sigma lenses were counterfeit. (See id. ¶¶ 38, 41, 50.)

Each time Focus reported one of GM’s Sigma lens listings as counterfeit, Amazon suspended the reported listing, preventing GM from selling the reported lens. (See Am. Compl. ¶¶ 26, 43.) Thus, following the first Policy Warning email, on October 11, 2022, GM sent a letter to Focus and Silberstein requesting that Focus immediately withdraw its counterfeit report. (Id. ¶ 58.) Silberstein responded on October 24, 2022, stating that Focus reported GM’s listings because they permitted “customers to buy products with the wrong description and no warranty.” (Id. ¶¶ 58, 62.) Silberstein further stated that “if I send this letter up to Amazon’s headquarters, it might shut the entire [] GM Photo account down completely.” (Id. ¶ 62.) GM pleads that Amazon warns its customers that seller or manufacturer warranties may not apply in all cases to certain goods purchased on Amazon. (Id. ¶ 63.) As a result of Focus’ false counterfeit reports and the suspension of GM’s listings from Amazon, GM alleges that it lost revenue and sustained damage to its reputation. (Id. ¶¶ 26, 43,

72.) GM also alleges that Focus’ actions harmed consumers who, because of GM’s suspension, could not purchase Sigma lenses from GM and therefore had fewer sellers from which to purchase Sigma lenses. (Id.) Procedural History GM initiated this action on December 7, 2022 by filing a complaint. (Doc. 1.) The same day, GM filed a motion for a preliminary injunction. (Doc. 3.) On December 15, 2022, I issued a show-cause order on the motion. (Doc. 12.) Before the show-cause hearing, however, the parties submitted a joint stipulation that I approved, obviating the need for a preliminary injunction to issue. (Doc. 48.) Defendants appeared, (Doc. 24), and on January 17, 2023 filed an answer to the

complaint, asserting a counterclaim against GM, (Doc. 33.) On February 7, 2023, Plaintiff filed a motion to dismiss the counterclaim, (Doc. 36), along with a supporting memorandum of law, (Doc. 37 (“Countercl. Mem.”).) On February 9, 2023, Defendants filed a motion for judgment on the pleadings as to Plaintiff’s claims in the initial complaint. (Doc. 38.) On February 21, 2023, Defendants filed a memorandum of law in opposition to Plaintiff’s motion to dismiss the counterclaim. (Doc. 47 (“Countercl. Opp’n”).) Plaintiff filed a reply in support of its motion to dismiss the counterclaim on February 28, 2023. (Doc. 51 (“Countercl. Reply”).) Rather than respond to the motion for judgment on the pleadings, on March 3, 2023 Plaintiff filed the operative Amended Complaint. (Doc. 52.) Plaintiff asserts six claims against Focus, Silberstein, and Kirzner: (1) tortious interference with GM’s prospective economic advantage or business relationships, (the “First Cause of Action”), (id. ¶¶ 74–86); (2) tortious interference with GM’s contractual relationship with Amazon, (the “Second Cause of Action”), (id. ¶¶ 87–102); (3) commercial defamation, (the “Third Cause of Action”), (id. ¶¶ 103–114); (4)

trade libel, (the “Fourth Cause of Action”), (id. ¶¶ 115–121); (5) deceptive acts or trade practices in violation of Section 349 of the New York General Business Law, (the “Fifth Cause of Action”), (id. ¶¶ 122–128); and (6) unfair competition, (the “Sixth Cause of Action”), (id. ¶¶ 129–135). Defendants moved to dismiss the Amended Complaint on March 16, 2023, (Doc. 53), filing an accompanying memorandum of law the same day, (Doc. 54 (“Mem.”)). Plaintiff filed an opposition brief on March 30, 2023. (Doc.

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GM Photo, LLC v. Focus Camera, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/gm-photo-llc-v-focus-camera-inc-nysd-2025.