Gloria Crowell, et al. v. Audible Inc.

CourtDistrict Court, W.D. Washington
DecidedOctober 16, 2025
Docket2:25-cv-00606
StatusUnknown

This text of Gloria Crowell, et al. v. Audible Inc. (Gloria Crowell, et al. v. Audible Inc.) is published on Counsel Stack Legal Research, covering District Court, W.D. Washington primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gloria Crowell, et al. v. Audible Inc., (W.D. Wash. 2025).

Opinion

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4 5 UNITED STATES DISTRICT COURT 6 WESTERN DISTRICT OF WASHINGTON AT SEATTLE 7 GLORIA CROWELL, et al., CASE NO. C25-0606-KKE 8

Plaintiff(s), ORDER GRANTING DEFENDANT 9 v. AUDIBLE INC.’S MOTION TO DISMISS

10 AUDIBLE INC.,

11 Defendant(s).

12 Plaintiffs Gloria Crowell and Kevin Smith bring this putative class action alleging that 13 Defendant Audible Inc. (“Audible”) illegally used online tracking tools to record their audiobook 14 browsing and listening information and share it with Meta Platforms, Inc. (“Meta”) without their 15 consent. According to their complaint, Audible tracked and shared this information to generate 16 targeted advertising based on the audiobooks Crowell, Smith, and other Audible users viewed and 17 listened to on Audible’s website. All Crowell and Smith’s claims arise under California law. But 18 when they signed in to their accounts on Audible’s website, they agreed that Washington law 19 would govern any dispute with Audible. Accordingly, the Court finds that Crowell and Smith’s 20 California claims must be dismissed. However, the Court grants leave to amend to replead the 21 claims under Washington law. 22

23 24 1 I. BACKGROUND 2 A. Plaintiffs’ Allegations1 3 Audible is an audiobook and spoken audio entertainment company that describes itself as

4 “the leading producer and provider of audio storytelling.” Dkt. No. 1 ¶ 37. Subscribers to 5 Audible’s service gain access to its “extensive catalog of audiobooks” via its website, audible.com, 6 and its iOS and Android mobile applications. Id. For a monthly fee, subscribers can browse, 7 purchase, or access for free “thousands of select audiobooks and podcasts.” Id. ¶ 39. Access to 8 Audible’s services requires an account with Audible’s parent company, Amazon.com, Inc. 9 (“Amazon”). Id. ¶ 38. 10 Crowell and Smith allege that Audible collects information about its subscribers’ activities 11 on audible.com—such as browsing, purchasing, or listening to audiobooks—and shares it with 12 Meta, which operates the social media platform, Facebook. Audible tracks user actions and

13 transmits them to Meta using a “tracking pixel.” Id. ¶¶ 41–44, 59. Meta then matches this 14 information, if possible, to a Facebook profile, allowing Meta and Audible to identify the person 15 associated with the user activity on audible.com. Id. ¶¶ 44, 64. 16 A tracking pixel “is a piece of JavaScript code added to a website” that “is loaded when a 17 user lands on the website hosting it.” Id. ¶ 42. When someone visits a website hosting a tracking 18 pixel, the pixel loads a library of functions that the website’s operator can use to track actions taken 19 on the website. Id. ¶¶ 42–43. For the duration of the visit, the tracking pixel logs and reports the 20 user’s actions along with a “specific ID” that allows the actions to be identified with a “specific 21 website user.” Id. ¶ 42 (citation modified). 22

1 In resolving Audible’s motion to dismiss, the Court assumes the factual allegations in the complaint are true. 24 Edmonson v. City of Martinez, 17 F. App’x 678, 679 (9th Cir. 2001). 1 Crowell and Smith allege that audible.com hosts a tracking pixel (the “Meta Pixel”) that 2 Meta offers its advertising customers, including Audible. Id. ¶ 51. Meta’s customers use Meta 3 Pixel to learn how users are interacting with their websites and to generate marketing that targets

4 users based, in part, on those interactions. When a user attempts to visit audible.com, Meta Pixel 5 causes two sets of code to run in the background: Audible’s own code and “[Meta’s] embedded 6 code,” which “directs the user’s browser to … send a separate message to [Meta’s] servers.” Id. ¶ 7 50. While users browse and interact with audiobooks on audible.com, Meta Pixel transmits 8 information about those actions to Meta’s servers. For instance, “[w]hen a user views an 9 audiobook,” Audible “discloses to [Meta] through the [Meta] Pixel the audiobook that the user 10 viewed,” including the book’s title and a unique Amazon identification number that can be used 11 to pinpoint the exact version of the book. Id. ¶¶ 60–63. If the user has a Facebook account, Meta 12 Pixel also transmits a set of “cookies” that identify the user’s “Facebook ID,” which is “a string of

13 numbers unique to every Facebook account.” Id. ¶¶ 64–65, 66, 72–73, 75, 80. Using the Facebook 14 ID, Meta matches activity on audible.com with specific Facebook users. 15 Meta and Audible use information about user activity gathered by Meta Pixel to generate 16 and evaluate targeted advertising. For instance, Meta and Audible “track[] website visitors’ 17 actions” to analyze the effectiveness of Audible’s ongoing marketing efforts and identify 18 individuals more likely to be interested in particular ads. Id. ¶¶ 84–85, 89. Audible also uses a 19 Meta service called “Advantage+[,]” which enables Audible to “create thousands of ads” that 20 “target visitors based on how they have interacted with [audible.com] in the past[,]” “without 21 having to configure each [ad] individually[.]” Id. ¶ 86. 22 Crowell and Smith are California residents who have both Audible and Facebook accounts.

23 Id. ¶¶ 6–7, 11, 14–15, 19. They bring this suit on behalf of themselves and others similarly situated. 24 Id. ¶ 91. According to their complaint, Audible used Meta Pixel to track their browsing and 1 purchasing activities on audible.com and transmit it, along with their Facebook IDs, to Meta. Id. 2 ¶¶ 9, 17, 119. Crowell and Smith claim they never consented to Audible’s use of Meta Pixel to 3 “assist [Meta] with intercepting” their “protected communications on” audible.com, “including

4 those that contained personally identifiable information and reading preferences.” Id. ¶¶ 12, 20. 5 B. Procedural History 6 Crowell and Smith initially filed this case in the U.S. District Court for the Northern 7 District of California. See generally Dkt. No. 1. They assert two claims under the California 8 Invasion of Privacy Act (“CIPA”), Cal. Pen. Code §§ 631, 632, and a claim for invasion of privacy 9 under California’s constitution. Dkt. No. 1 ¶¶ 100–123. As relief, they seek statutory damages 10 available under CIPA, compensatory and punitive damages, disgorgement, and a declaratory 11 judgment that Audible’s conduct violates CIPA. Id. ¶¶ 123; id. at 34 (Prayer for Relief). In 12 February 2025, the parties stipulated to transfer the case to this District. Dkt. Nos. 16, 17.

13 Audible then moved to dismiss the complaint under Federal Rule of Civil Procedure 14 12(b)(6), raising two general arguments for dismissal: First, that Washington—not California— 15 law governs, so Crowell and Smith’s claims under California law must be dismissed. Second, that 16 even if Washington law doesn’t apply, the claims fail under California law. Dkt. No. 33. Crowell 17 and Smith responded (Dkt. No. 41), Audible replied (Dkt. No. 43), and the Court heard oral 18 argument (Dkt. No. 55). The parties also submitted notices of supplemental authority (Dkt. Nos. 19 44, 45, 51) and supplemental briefing on related issues (Dkt. Nos. 47, 48, 52). The matter is now 20 ripe for the Court’s consideration. 21 II. ANALYSIS 22 A. Legal Standard

23 In evaluating a motion to dismiss under Rule 12(b)(6), a court examines the complaint to 24 determine whether, assuming the facts alleged are true, the plaintiff has stated “a claim to relief 1 that is plausible on its face.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. 2 v. Twombly, 550 U.S. 544, 570 (2007)).

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