Gifta Monero v. Brown, Parker, DeMarinis Advertising

District Court, D. Maryland·Decided August 13, 2026·No. 8:25-cv-04285·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF MARYLAND

: GIFTA MONERO :

v. : Civil Action No. DKC 25-4285

: BROWN, PARKER, DEMARINIS ADVERTISING :

MEMORANDUM OPINION Presently pending and ready for resolution in this race discrimination case is the motion to dismiss for failure to state a claim filed by Brown, Parker, DeMarinis Advertising, LLC (“BPD” or “Defendant”). (ECF No. 4). The issues have been briefed, and the court now rules, no hearing being deemed necessary. Local Rule 105.6. For the following reasons, the motion to dismiss will be granted in part and denied in part. I. Background A. Factual Background1 Gifta Monero (“Ms. Monero” or “Plaintiff”) is a Black woman who has almost twenty years of experience “in digital media, including paid search, paid social media advertising, search engine optimization (‘SEO’) and digital and programmatic tactics.” (ECF No. 1 ¶ 12). Prior to her employment with BPD, Ms. Monero

1 The facts herein are set forth in the complaint and construed in the light most favorable to Plaintiff. worked at Zimmerman Advertising, where she directly supervised up to ten individuals and oversaw a $75 million budget. (Id. ¶ 13). In October 2023, Josh Donaghue (“Mr. Donaghue”), a White male

Vice President (“VP”) at BPD, recruited Ms. Monero to join BPD’s digital media team. (Id.). At the time, the VP of Digital Media role was open, and Mr. Donaghue was searching for a person to fill the role. (Id. ¶ 14). The VP of Digital Media supervises roughly six people and manages a budget of up to $10 million. (Id. ¶ 15). The former VP of Digital Media, a White man named Matthew Lorton (“Mr. Lorton”), had been terminated in February 2023 after “repeatedly engag[ing] in sexual misconduct and drunk and disorderly conduct in front of coworkers and clients.” (Id. ¶¶ 36, 44). He had also previously embroiled a client in litigation due to poor advice. (Id. ¶ 37). Ms. Monero alleges that the VP of Digital Media role resembled

positions she had previously held and that she was qualified for it. (Id. ¶¶ 15–16). Nevertheless, Mr. Donaghue offered Ms. Monero the Assistant Vice President (“AVP”) of Paid Search role, which was below the VP. (Id. ¶ 17). Mr. Donaghue “represented that BPD would promote Ms. Monero to a VP role if she successfully provided coverage and leadership for the Paid Social Media team while several of their team members were on leave during Winter 2023 and Spring 2024.” (Id. ¶ 18). Based on this representation, Ms. 2 Monero accepted the offer for the AVP position and began working for BPD on November 30, 2023. (Id. ¶ 19). In this role, her salary was $25,000 to $50,000 lower than it would have been if she

was a VP; she also managed a lower budget, supervised only two employees, and “performed [fewer] platform activations.” (Id. ¶¶ 20-21). Ms. Monero allegedly performed well and provided adequate coverage for employees on leave, including Brielle Lintz (“Ms. Lintz”), a White woman and the AVP of Paid Social Media, whom Ms. Monero later determined to be considerably less qualified than herself. (Id. ¶¶ 22-24, 26–28). But Ms. Monero was never promoted. (Id. ¶ 24). After hiring Ms. Monero, BPD assigned her “the responsibilities of the Vice President role,” without the title or pay, through September 2024. (Id. ¶¶ 45-46, 79). She was asked “to perform duties outside of her AVP role[,] . . . including

duties involving management across the whole department,” which were within the responsibilities of the VP of Digital Media. (Id. ¶ 47). More specifically, she was asked to “create processes for digital campaigns, standardize the tracking process after the client audit, contribute to and represent[] client pitch work for all of digital media, serve as the digital lead on client reporting calls, train cross functional staff, onboard clients for digital tasks, and serve as a representative for the entire digital media 3 team in litigation.” (Id. ¶ 48). These duties were not assigned to her White peers, such as Ms. Lintz. (Id. ¶ 50). In April 2024, BPD was preparing to deliver a pitch for a new client. (Id. ¶ 52). Upper management asked Ms. Monero to help

prepare the pitch, and Mr. Donaghue was originally scheduled to present it to the client. (Id. ¶ 53). BPD’s President asked Ms. Monero to accompany Mr. Donaghue on the pitch because he was less skilled technically and digitally. (Id. ¶ 54). Mr. Donaghue initially objected to her attendance, but Ms. Monero was able to attend given her “substantial contributions.” (Id. ¶ 55). She alleges that she “performed flawlessly” and was “praised [for] her work and level of expertise” by the client. (Id. ¶ 56). After the pitch, however, she faced criticism and isolation from Mr. Donaghue. (Id. ¶ 57). She alleges that Mr. Donaghue “wanted Black women to be ‘seen but not heard’ or simply perform the behind-the- scenes work that he could pass off as his own.” (Id.).

Ms. Monero offers a few examples of Mr. Donaghue’s treatment of her. She recounts that Mr. Donaghue criticized her while she was working from home because her one-year-old daughter’s arm was “briefly visible” during an internal Zoom meeting. (Id. ¶ 58). Mr. Donaghue said that behavior was “unprofessional,” but Ms. Lintz and Mollie Cooke (a White woman) routinely showed their children or pets during internal virtual meetings. (Id.). Additionally, 4 Mr. Donaghue refused to speak with Ms. Monero in the office, refused to sit by her at a client presentation at BPD’s headquarters, and told Ms. Monero to “stay in her lane.” (Id. ¶¶

60-61). Mr. Donaghue allegedly never gave “similar feedback to non-Black leaders who assisted other team members or stepped up to support colleagues.” (Id. ¶ 62). In August 2024, BPD hired Katherine Leibold (“Ms. Leibold”), a White woman, as a Media Director. (Id. ¶ 64). Like her assessment of Ms. Lintz, Ms. Monero’s view of Ms. Leibold was that she was underqualified for her role. (Id. ¶¶ 65-66, 69). Mr. Donaghue “recognized that Ms. Leibold was unable to succeed based on her lack of knowledge and took immediate action to support her,” including reducing her workload and assigning Ms. Monero, among others, to assist her. (Id. ¶ 74). Despite Ms. Leibold’s reduced workload, she allegedly struggled to prepare a client

presentation; Ms. Monero “stepped up” to support her and help deliver her client presentation. (Id. ¶¶ 71-72). In September 2024, BPD hired Allison Schlappi (“Ms. Schlappi”), a non-Black woman, as VP of Digital Media, at which point Ms. Monero ceased performing VP duties. (See id. ¶¶ 79-80). In this role, Ms. Schlappi was Ms. Monero’s direct supervisor. (Id. ¶ 88). Although Ms. Schlappi had seventeen years of experience, roughly the same amount as Ms. Monero, she did not 5 have tactical experience, analytics experience, experience across disciplines, nor did she have experience with legal and privacy compliance concerns. (Id. ¶¶ 81-83). Ms. Monero had extensive experience in these areas. (Id. ¶ 84). Additionally, from Ms.

Monero’s perspective, Ms. Schlappi did not make any improvements or further develop or train the team during her first six months of employment. (Id. ¶ 86). Because Ms. Schlappi lacked experience, Mr. Donaghue brought in other VPs to support her. (Id. ¶ 90). Despite Ms. Monero’s requests for additional support and resources, however, Mr. Donaghue did not provide her with any. (Id. ¶ 75). By October 2024, Ms. Monero’s team was preparing two to four sales briefs per week, even though “[a]n industry-standard is 2-4 per quarter.” (Id. ¶ 76). Mr. Donaghue also refused to authorize Ms. Monero to hire additional personnel. (Id. ¶ 78).

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Gifta Monero v. Brown, Parker, DeMarinis Advertising, (D. Md. 2026).

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