Geyser Products v. American Nat'l Fire

Court of Appeals for the Tenth Circuit·Decided December 14, 2005·No. 04-8053·Unpublished

Opinion

F I L E D

United States Court of Appeals Tenth Circuit

UNITED STATES COURT OF APPEALS December 14, 2005

TENTH CIRCUIT

Clerk of Court

LIBERTY MUTUAL INSURANCE COMPANY, a Massachusetts corporation; LIBERTY INSURANCE CORPORATION, a Massachusetts No. 04-8053 corporation, (D.C. No. 02-CV-1035-D)

(D. Wyo.)

Plaintiffs-Counter-Defendants,

v.

CONTINENTAL INSURANCE COMPANY, a New Hampshire corporation; CNA INSURANCE COMPANY, an Illinois corporation,

Defendants.

and

GEYSER PRODUCTS OF WYOMING, L.L.C., a Wyoming corporation; MICHAEL VANCE,

Defendants-Counter-Claimants-

Cross-Claimants - Appellants,

v.

AMERICAN NATIONAL FIRE INSURANCE COMPANY, a New York corporation,

Defendant Cross-Defendant -

Appellee,

and

7-UP BOTTLING COMPANY OF SAN FRANCISCO,

Cross-Defendant.

ORDER AND JUDGMENT *

Before TACHA, Chief Judge, ANDERSON, and KELLY, Circuit Judges.

Appellants Geyser Products of Wyoming, LLC and Michael Vance (collectively, “Geyser”) appeal from the district court’s grant of summary judgment in favor of Appellee American National Fire Insurance Company (“American”) in a dispute turning on the scope of coverage of an American excess umbrella policy. Geyser seeks recovery under a judgment entered against American’s insured, Seven-Up Bottling Company of San Francisco (“7-Up”), after a settlement of Geyser’s claims for violations of the Lanham Act and unfair competition. We exercise jurisdiction under 28 U.S.C. § 1291, and affirm.

Background

This case arises from an underlying lawsuit between Geyser and 7-Up.

*

This order and judgment is not binding precedent, except under the doctrines of law of the case, res judicata, and collateral estoppel. This court generally disfavors the citation of orders and judgments; nevertheless, an order and judgment may be cited under the terms and conditions of 10th Cir. R. 36.3.

Geyser developed, manufactured and sold fruit-flavored water beverages. 7-Up contacted Geyser in 1995 about doing business together. 3 Jt. App. at 811; 5 Jt. App. at 1894-1895. Geyser and 7-Up entered into a Confidentiality Agreement, protecting the parties’ formulas and methods, and a Franchise Agreement, providing that 7-Up would manufacture and distribute Geyser products. 3 Jt. App. at 811; 5 Jt. App. at 1902-1904.

Within a year, the relationship between 7-Up and Geyser had deteriorated.

Roger Easley, 7-Up’s President, believed Geyser’s price increase for its concentrates was unreasonable. Aplee. Supp. App. at 23 (70). Subsequently, 7- Up developed “Aqua Ice,” its own brand of flavored water beverages. 6 Jt. App. at 2350, 2376-2377, 2346-47; 1 Jt. App. at 108, 154-155. 7-Up ultimately terminated its relationship with Geyser, 6 Jt. App. at 2449, and continued to develop, market and sell Aqua Ice. 6 Jt. App. at 2454-2457; 1 Jt. App. at 111- 113, 154-55. 7-Up expected that its own brand would take sales away from Geyser. Aplee. Supp. App. at 12 (97-99).

Geyser filed suit against 7-Up in Wyoming state court in November 1998 (“Underlying Case”). 1 Geyser asserted claims for breach of contract, breach of

1 7-Up notified American of the lawsuit, by letter, on November 16, 2000.

Three months later, 7-Up requested that American defend the Underlying Case. American declined because 7-Up’s primary policies potentially covered the loss. 7-Up never notified American of claims asserted by Mike and Debra Vance, the Geyser founders, who were eventually added as plaintiffs. 7-Up never notified

fiduciary duty, violation of the Lanham Act, unfair competition, breach of the implied covenant of good faith and fair dealing and theft of trade secrets. 1 Jt. App. at 115-130. Geyser alleged in its amended complaint that 7-Up engaged in conduct to “[i]ntentionally destroy the market for Geyser Products in the Northern California territory”; that “7-Up intentionally ‘killed’ the market for Geyser Products”; that “[t]he actions taken by 7-Up were with the intent to economically harm [Geyser] and in their own self-interest with reckless disregard to the economic interests of [Geyser]”; and that “7-Up’s conduct in misappropriating the Geyser Products trade secrets was willful and intentional.” 1 Jt. App. at 125, 127, 128. Conspicuously absent from the complaint are allegations of negligence.

The parties attended mediation. Geyser and 7-Up settled the Underlying Case in June 2002. 3 Jt. App. at 812. Pursuant to the Settlement and Release Agreement (“Settlement”) 7-Up stipulated as to liability for Lanham Act and unfair competition claims, with 7-Up acknowledging “that it acted negligently” and was therefore liable. 1 Jt. App. at 136-37, 153-57; 5 Jt. App. 2038. Under the Settlement, the parties agreed to have a trial on damages. 1 Jt. App. at 137- 38. 7-Up agreed that it would “not seek to introduce evidence, testimony [sic] at such hearings other than to assert the terms” of the Settlement, “nor will it oppose related motions.” Id. at 137. Geyser agreed not to execute upon any judgment

American of any mediation.

against 7-Up, and 7-Up agreed to assign all rights and claims under its insurance policies to Geyser. 1 Jt. App. at 138-39; 3 Jt. App. at 812-813. The agreed-to damages trial ensued and the Wyoming state court entered judgment against 7-Up for over $28 million. 1 Jt. App. at 159-160.

Geyser began its efforts to recover against 7-Up’s insurers and reached settlement with CNA, holder of the relevant primary policy (“Primary Policy”). Per the settlement, CNA paid Geyser $750,000 of its $1,000,000 policy limit. Geyser informed American that this settlement exhausted the underlying insurance and triggered American’s excess coverage. American denied coverage.

Geyser filed suit against American in federal district court. The parties filed cross-motions for summary judgment. The district court granted summary judgment in favor of American, and denied Geyer’s motion for summary judgment. Specifically, the court concluded that (1) 7-Up’s actions were conscious and deliberate (not accidental), and therefore were outside the scope of the policy and did not trigger coverage, and (2) Geyser did not exhaust the Primary Policy because it settled with CNA for an amount below the policy limits.

The district court held that 7-Up’s actions did not fall within the “occurrence” language of the American policy. The “Coverage” section of the policy provides:

[American] will pay those sums in excess of ‘underlying insurance’

or the retained limit that the ‘Insured’ becomes legally obligated to pay as damages because of ‘injury’ caused by an “occurrence” to which this policy applies.

2 Jt. App. at 636.

“Injury” includes “Advertising Injury.” Id. at 642.

“Advertising Injury” means injury arising out of . . .

[m]isappropriation of advertising ideas or style of doing business. Id.

“Occurrence” means an accident . . . which occur[s] during the policy period which unexpectedly and unintentionally results in “injury.”

Id. at 650.

In holding that 7-Up’s actions were outside the scope of the “Occurrence”

provision, the district court rejected Geyser’s argument that 7-Up acted “negligently,” instead concluding that 7-Up made “deliberate and conscious decision[s].” 8 Jt. App. at 3153. The district court viewed the former as “nothing more than a square peg in a round hole” and “a collusive effort to avoid a potentially costly lawsuit by classifying 7-Up’s conduct in such a way as to trigger coverage under a very large excess policy.” 8 Jt. App. at 3160 (internal quotations omitted).

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