Geyser Products v. American Nat'l Fire

CourtCourt of Appeals for the Tenth Circuit
DecidedDecember 14, 2005
Docket04-8053
StatusUnpublished

This text of Geyser Products v. American Nat'l Fire (Geyser Products v. American Nat'l Fire) is published on Counsel Stack Legal Research, covering Court of Appeals for the Tenth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Geyser Products v. American Nat'l Fire, (10th Cir. 2005).

Opinion

F I L E D United States Court of Appeals Tenth Circuit UNITED STATES COURT OF APPEALS December 14, 2005 TENTH CIRCUIT Clerk of Court

LIBERTY MUTUAL INSURANCE COMPANY, a Massachusetts corporation; LIBERTY INSURANCE CORPORATION, a Massachusetts No. 04-8053 corporation, (D.C. No. 02-CV-1035-D) (D. Wyo.) Plaintiffs-Counter-Defendants,

v.

CONTINENTAL INSURANCE COMPANY, a New Hampshire corporation; CNA INSURANCE COMPANY, an Illinois corporation,

Defendants.

and

GEYSER PRODUCTS OF WYOMING, L.L.C., a Wyoming corporation; MICHAEL VANCE,

Defendants-Counter-Claimants- Cross-Claimants - Appellants,

AMERICAN NATIONAL FIRE INSURANCE COMPANY, a New York corporation,

Defendant Cross-Defendant - Appellee,

and 7-UP BOTTLING COMPANY OF SAN FRANCISCO,

Cross-Defendant.

ORDER AND JUDGMENT *

Before TACHA, Chief Judge, ANDERSON, and KELLY, Circuit Judges.

Appellants Geyser Products of Wyoming, LLC and Michael Vance

(collectively, “Geyser”) appeal from the district court’s grant of summary

judgment in favor of Appellee American National Fire Insurance Company

(“American”) in a dispute turning on the scope of coverage of an American excess

umbrella policy. Geyser seeks recovery under a judgment entered against

American’s insured, Seven-Up Bottling Company of San Francisco (“7-Up”),

after a settlement of Geyser’s claims for violations of the Lanham Act and unfair

competition. We exercise jurisdiction under 28 U.S.C. § 1291, and affirm.

Background

This case arises from an underlying lawsuit between Geyser and 7-Up.

* This order and judgment is not binding precedent, except under the doctrines of law of the case, res judicata, and collateral estoppel. This court generally disfavors the citation of orders and judgments; nevertheless, an order and judgment may be cited under the terms and conditions of 10th Cir. R. 36.3.

-2- Geyser developed, manufactured and sold fruit-flavored water beverages. 7-Up

contacted Geyser in 1995 about doing business together. 3 Jt. App. at 811; 5 Jt.

App. at 1894-1895. Geyser and 7-Up entered into a Confidentiality Agreement,

protecting the parties’ formulas and methods, and a Franchise Agreement,

providing that 7-Up would manufacture and distribute Geyser products. 3 Jt.

App. at 811; 5 Jt. App. at 1902-1904.

Within a year, the relationship between 7-Up and Geyser had deteriorated.

Roger Easley, 7-Up’s President, believed Geyser’s price increase for its

concentrates was unreasonable. Aplee. Supp. App. at 23 (70). Subsequently, 7-

Up developed “Aqua Ice,” its own brand of flavored water beverages. 6 Jt. App.

at 2350, 2376-2377, 2346-47; 1 Jt. App. at 108, 154-155. 7-Up ultimately

terminated its relationship with Geyser, 6 Jt. App. at 2449, and continued to

develop, market and sell Aqua Ice. 6 Jt. App. at 2454-2457; 1 Jt. App. at 111-

113, 154-55. 7-Up expected that its own brand would take sales away from

Geyser. Aplee. Supp. App. at 12 (97-99).

Geyser filed suit against 7-Up in Wyoming state court in November 1998

(“Underlying Case”). 1 Geyser asserted claims for breach of contract, breach of

1 7-Up notified American of the lawsuit, by letter, on November 16, 2000. Three months later, 7-Up requested that American defend the Underlying Case. American declined because 7-Up’s primary policies potentially covered the loss. 7-Up never notified American of claims asserted by Mike and Debra Vance, the Geyser founders, who were eventually added as plaintiffs. 7-Up never notified

-3- fiduciary duty, violation of the Lanham Act, unfair competition, breach of the

implied covenant of good faith and fair dealing and theft of trade secrets. 1 Jt.

App. at 115-130. Geyser alleged in its amended complaint that 7-Up engaged in

conduct to “[i]ntentionally destroy the market for Geyser Products in the Northern

California territory”; that “7-Up intentionally ‘killed’ the market for Geyser

Products”; that “[t]he actions taken by 7-Up were with the intent to economically

harm [Geyser] and in their own self-interest with reckless disregard to the

economic interests of [Geyser]”; and that “7-Up’s conduct in misappropriating the

Geyser Products trade secrets was willful and intentional.” 1 Jt. App. at 125, 127,

128. Conspicuously absent from the complaint are allegations of negligence.

The parties attended mediation. Geyser and 7-Up settled the Underlying

Case in June 2002. 3 Jt. App. at 812. Pursuant to the Settlement and Release

Agreement (“Settlement”) 7-Up stipulated as to liability for Lanham Act and

unfair competition claims, with 7-Up acknowledging “that it acted negligently”

and was therefore liable. 1 Jt. App. at 136-37, 153-57; 5 Jt. App. 2038. Under

the Settlement, the parties agreed to have a trial on damages. 1 Jt. App. at 137-

38. 7-Up agreed that it would “not seek to introduce evidence, testimony [sic] at

such hearings other than to assert the terms” of the Settlement, “nor will it oppose

related motions.” Id. at 137. Geyser agreed not to execute upon any judgment

American of any mediation.

-4- against 7-Up, and 7-Up agreed to assign all rights and claims under its insurance

policies to Geyser. 1 Jt. App. at 138-39; 3 Jt. App. at 812-813. The agreed-to

damages trial ensued and the Wyoming state court entered judgment against 7-Up

for over $28 million. 1 Jt. App. at 159-160.

Geyser began its efforts to recover against 7-Up’s insurers and reached

settlement with CNA, holder of the relevant primary policy (“Primary Policy”).

Per the settlement, CNA paid Geyser $750,000 of its $1,000,000 policy limit.

Geyser informed American that this settlement exhausted the underlying insurance

and triggered American’s excess coverage. American denied coverage.

Geyser filed suit against American in federal district court. The parties

filed cross-motions for summary judgment. The district court granted summary

judgment in favor of American, and denied Geyer’s motion for summary

judgment. Specifically, the court concluded that (1) 7-Up’s actions were

conscious and deliberate (not accidental), and therefore were outside the scope of

the policy and did not trigger coverage, and (2) Geyser did not exhaust the

Primary Policy because it settled with CNA for an amount below the policy limits.

The district court held that 7-Up’s actions did not fall within the

“occurrence” language of the American policy. The “Coverage” section of the

policy provides:

-5- [American] will pay those sums in excess of ‘underlying insurance’ or the retained limit that the ‘Insured’ becomes legally obligated to pay as damages because of ‘injury’ caused by an “occurrence” to which this policy applies.

2 Jt. App. at 636.

“Injury” includes “Advertising Injury.” Id. at 642.

“Advertising Injury” means injury arising out of . . . [m]isappropriation of advertising ideas or style of doing business. Id.

“Occurrence” means an accident . . . which occur[s] during the policy period which unexpectedly and unintentionally results in “injury.” Id. at 650.

In holding that 7-Up’s actions were outside the scope of the “Occurrence”

provision, the district court rejected Geyser’s argument that 7-Up acted

“negligently,” instead concluding that 7-Up made “deliberate and conscious

decision[s].” 8 Jt. App. at 3153. The district court viewed the former as “nothing

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