GET OUTDOORS II, LLC v. City of San Diego

381 F. Supp. 2d 1250, 2005 WL 1923427
CourtDistrict Court, S.D. California
DecidedAugust 8, 2005
DocketCIV.03-1436 WQH (AJB)
StatusPublished
Cited by8 cases

This text of 381 F. Supp. 2d 1250 (GET OUTDOORS II, LLC v. City of San Diego) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
GET OUTDOORS II, LLC v. City of San Diego, 381 F. Supp. 2d 1250, 2005 WL 1923427 (S.D. Cal. 2005).

Opinion

AMENDED ORDER

HAYES, District Judge.

Pending before the Court is Defendant’s Motion for Summary Judgment, and Plaintiffs Motion for Partial Summary Judgment. After considering the arguments raised by the parties in their briefing and during oral argument, the Court now issues the following rulings.

BACKGROUND

A. Factual Background

Plaintiff Get Outdoors II, LLC (hereinafter “Get Outdoors”) is a limited liability company organized under the laws of the State of Nevada, and qualified to do business in California. Get Outdoors has been issued the necessary licenses to operate outdoor advertising signs throughout the State. Defendant City of San Diego, California (hereinafter “City”) is a political subdivision of the State of California.

*1252 Get Outdoors mostly operates outdoor advertising signs. Get Outdoors has signs throughout the nation. In the past, they have used their sign space to display messages of both commercial and noncommercial nature. In addition to leasing space to commercial advertisers, Get Outdoors has provided advertising space to noncommercial advertisers free of charge or at reduced rates.

Get Outdoors is currently “pursuing opportunities in the outdoor advertising in-- dustry in Southern California.” To that end, Get Outdoors investigates possible sign locations, reviews municipal sign regulations and negotiates with landowners regarding the possibility of posting signs on their property. In an effort to break into the San Diego market, Get Outdoors negotiated with owners of various land parcels and arranged to lease space for the display of twenty four (24) signs. The parcels of land on which they hope to display signs are each located in heavily commercial and industrial areas and are adjacent to major roads or highways.

B. The Denial Letter

On June 5, 2003, pursuant to the City’s sign regulations, Get Outdoors submitted twenty three (23) completed applications for permits to post signs. By letter dated June 9, 2003, the authorized city official denied the applications. The letter stated:

RE: BILLBOARD SIGNS
Dear Mr. Benham,
On June 5, 2003, your representative submitted plans for 23 project sites for Billboard Signs which we call Advertising Display Signs. Unfortunately, as of July 19, 1983, the City of San Diego no longer allows new Advertising Display Signs.
In accordance with Land Development Code, section 142.1210, “Permanent... signs... shall contain on-premises... message only”. Section 127.0301(attached) says Advertising Display Signs that were lawfully erected before July 19, 1983 are considered previously conforming advertising display signs.
Since we did not do any plan check, no fees were collected. You may pick up your plans and checks at Plan Pick Up area between 7:00 AM and 4:00 PM Monday thru Thursday, and Friday 7:00 AM-3:00 PM.
If you have any questions, please call me at 619-446-5244.
[SIGNED]
Felly Parel
Supervising Plan Review Specialist

C. The Sign Ordinance

The Sign Ordinance is contained in San Diego Municipal Code (“SDMC”) Chapters 11, 12 and 14. The Court will briefly summarize those provisions of the City’s Sign Ordinance whose constitutionality Get Outdoors is challenging.

• The policy underlying the Sign Ordinance is “to provide a comprehensive system of regulations for signs that are visible from the public right-of-way. The intent ... is to provide a set of standards that are designed to optimize communication and quality of signs while protecting the public and the aesthetic character of the City.” SDMC § 142.1201.
• The Ordinance prohibits all signs that do not display on-premises or public interest messages. SDMC § 142.1210(a)(1). “On-premises” messages identify or advertise an establishment, person, activity, goods, products or services located on the premises where the sign is installed. Id. “Public interest” messages are limited to official signs and notices, public utility signs, directional signs, holiday decorations, historical markers, commemorative *1253 plaques, signs and notices relating to service clubs, religious and charitable organizations, political and ideological signs relating to election issues or candidates, and political and ideological signs unrelated to any election but expressing ideological or political views. Id.
• The content of any flags displayed is limited to a national identity or other political subdivisions, corporations or institutions. SDMC § 142.1255(k).
• Signs whose content is remotely or electronically changeable are limited to time, date, temperature or weather. SDMC § 142.1210(a).
• Signs adjacent or oriented to a freeway may only identify “the establishments where transient lodging or prepared food are offered to the public, or any retail ... business engaged in supplying goods and services essential to the normal mechanical operation of automobiles[.]” Id.
• Off-premises signs are permitted if they contain the following content: public utility and safety signs, directional and identification signs for subdivisions, public interest messages on behalf of charitable organizations, open house directional signs. SDMC §§ 142.1210, 142.1255.
• Signs located in single-family residential areas and open space areas may contain the following content: street address number, warnings (such as “no parking,” “guard dog,” etc.), real estate sale or rental information, yard sale information. SDMC § 142.1265(b).
• Signs located in multi-family residential areas may contain the following content: street address numbers, occupant names, warnings, directions, property identification, real estate sale or rental information, yard sale information. SDMC § 142.1270.
• Signs located in agricultural districts may contain the following content: identification of the establishment or primary use of the premises, information regarding sale of products produced on the premises if for sale to the public, and real estate sale or rental information. SDMC § 142.1275.
• Sign Permit/Process One 1 in this permit application process, the permit may be approved or denied by a staff person without a public hearing. SDMC § 112.0502. The following signs require permits obtained through Process One: signs visible from the public right-of-way, other than public safety or utility signs, that exceed minimum specified dimensions; wall signs, roof signs, projecting signs, ground signs, revolving signs, and clocks or banners in the public right-of-way. Id.

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Related

GET OUTDOORS II, LLC v. City of San Diego, Cal.
506 F.3d 886 (Ninth Circuit, 2007)
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476 F. Supp. 2d 967 (N.D. Illinois, 2007)
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Cite This Page — Counsel Stack

Bluebook (online)
381 F. Supp. 2d 1250, 2005 WL 1923427, Counsel Stack Legal Research, https://law.counselstack.com/opinion/get-outdoors-ii-llc-v-city-of-san-diego-casd-2005.