Gertz v. Vantel Pearls International/Pearls In The Oyster Inc.

CourtDistrict Court, D. Massachusetts
DecidedJuly 14, 2020
Docket1:19-cv-12036
StatusUnknown

This text of Gertz v. Vantel Pearls International/Pearls In The Oyster Inc. (Gertz v. Vantel Pearls International/Pearls In The Oyster Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Massachusetts primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gertz v. Vantel Pearls International/Pearls In The Oyster Inc., (D. Mass. 2020).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS

_____________________________________ ) ASHLEY GERTZ and ALICIA ) SKARBEK, ) ) Plaintiffs, ) ) Civil Action No. v. ) 19-12036-FDS ) VANTEL INTERNATIONAL/PEARLS ) IN THE OYSTER INC. d/b/a VANTEL ) PEARLS; JOAN A. HARTEL; and ) DOES 1 to 10, ) ) Defendant. ) _____________________________________)

MEMORANDUM AND ORDER ON DEFENDANTS’ MOTION TO DISMISS

SAYLOR, C.J.

This is an action arising out of a contract termination. In 2016, plaintiffs Ashley Gertz and Alicia Skarbek began selling products as distributors for defendant Vantel International/Pearls in the Oyster Inc., d/b/a Vantel Pearls, which is owned by defendant Joan Hartel. In late 2019, Vantel Pearls terminated its relationship with plaintiffs. The present dispute arises out of that termination. The parties executed a contract in 2017, called a “Leader Agreement,” that allows for at-will termination by either party. Plaintiffs dispute the validity of that provision, and seek damages under a variety of theories for breach of contract and fraud. Defendants have moved to dismiss all counts for failure to state a claim. For the reasons set forth below, the motion to dismiss will be granted in part and denied in part. I. Background A. Factual Background The following facts are presented as alleged in the complaint unless otherwise noted. Ashley Gertz and Alicia Skarbek are residents of Maryland and Florida, respectively. (Amended Compl. ¶¶ 1-2).

Vantel International/Pearls in the Oyster Inc., doing business as Vantel Pearls, is a Massachusetts corporation with a principal place of business in Massachusetts. (Id. ¶ 3). Vantel is a “multi-level marketing company” (“MLM”) that manufactures and distributes jewelry. (Id. ¶ 9). Joan A. Hartel, a Massachusetts resident, is the owner and chief executive officer of Vantel Pearls. (Id. ¶¶ 4, 19). Vantel sells its products through a network of independent distributors, which it calls “Consultants.” (Id. ¶ 10). Consultants are paid according to a compensation plan that pays them according to, among other things, their sales volume and the sales attributable to Consultants they recruit to the organization. (See id. ¶ 10-11). Consultants who recruit a large network of

Consultants can earn significant income through little or no work, relying on their downstream network to sell products for which they would, in part, be compensated. (Id.). Plaintiffs allege that this business model was presented to them by Vantel and Hartel through a series of false representations. Those representations came in the form of marketing materials, training tools, live events, phone conferences, and official policies and procedures. (Id. ¶ 19). According to the complaint, the substance of the representations was that Consultants could build a business on their own terms that would provide them with an opportunity for “unlimited” income and continued success. (Id. ¶¶ 19-21). Furthermore, once the work had been done to create a downstream network, Consultants could earn money with little work as they reaped the profits of their business. (See id.). Plaintiffs allege that these representations collectively constituted an “MLM Promise” that attracted them to the company. (Id. ¶ 27) Plaintiffs became Consultants with Vantel on April 18, 2016. (Id. ¶ 26). They allege that they did not sign any contract or otherwise agree to the company’s policies and procedures at the time. (Id. ¶ 27). Instead, they contend that they “solely relied” on the representations made by

Vantel and Hartel. (Id.).1 The relationship proved very fruitful. After joining in April 2016, plaintiffs became the two highest ranked Consultants in the Vantel organization, attaining titles of “Pearl Director” and “Gold Leader.” (Id. ¶ 30). Plaintiffs were collectively earning approximately $50,000 a month under the compensation plan. (Id.). In November 2017, Vantel presented plaintiffs with a new contract, which it called the “Leader Agreement.” (Id. ¶¶ 31-32; see also Def. Mem. in Supp. Ex. 3).2 The plaintiffs apparently executed identical contracts with Vantel. (See Amended Compl. ¶¶ 31-37). This contract was allegedly offered on a “take-it-or-leave-it” basis, and plaintiffs could not retain their

businesses if they did not sign the agreement as it was presented. (Id. ¶¶ 31-32). Both plaintiffs signed the Leader Agreement, but allege that they had no choice in the matter. (Id. ¶ 37). In 2019, the 2017 Leader Agreement was supplanted by a 2019 Leader Agreement, but any differences between the two agreements appear to be immaterial at this stage. (Compare Def.

1 Defendants contest this fact. They contend that plaintiffs signed a contract called the “Demonstrator Agreement” at the onset of the parties’ relationship. (See Def. Mem. at 4-5; id. Ex. D). At the motion to dismiss stage, however, the court must assume the truth of the facts properly pleaded in the complaint. See Ruiz v. Bally Total Fitness Holding Corp., 496 F.3d 1, 5 (1st Cir. 2007). 2 The complaint refers to this contract as both the “Distributor Agreement” and “Consultant Agreement,” but the contract in question, which is attached to defendants’ motion to dismiss, is entitled the “Leader Agreement.” (Compare Amended Compl. ¶ 17 with Def. Mem. in Supp. Ex. 3). Plaintiffs do not dispute defendants’ nomenclature in their briefing, and for clarity it will be referred to as the “Leader Agreement.” Mem. in Supp. Ex. 3 with id. Ex. 5).3 Several sections of the Leader Agreement are of particular relevance to plaintiffs’ claims. First, Section 15 contains a termination clause, under which either party may terminate the agreement with or without cause. (Id. ¶ 33; Def. Mem. in Supp. Ex. 3, 5-6).4 Second, Section 8 contains a non-competition clause, which also includes a non-solicitation provision. (Def. Mem.

in Supp. Ex. 3 at 3-4). 5 Finally, Section 28 contains an integration clause, which states that the Leader Agreement “constitutes the sole and complete agreement between the parties . . . and supersedes any prior agreement on [relevant] subject matter. No modification may be made except in writing executed by both parties.” (Id. at 8). Plaintiffs allege that the Leader Agreement conflicts with various other communications between the parties. Specifically, they allege that the Policies and Procedures of Vantel state that the company could terminate a Consultant’s business for violations of the Leader Agreement, which suggests that termination could only be for cause. (Amended Compl. ¶ 35). Furthermore, they contend that the representations made as part of the MLM Promise implied that defendants

could not terminate their relationship with plaintiffs at will. (Id. ¶ 34). On June 23, 2019, Vantel held an event for Consultants called “Pearl Fest.” (Id. ¶ 38). Plaintiffs allege that there was no requirement that a Consultant attend Pearl Fest. (Id. ¶ 40).6

3 In reviewing a complaint under Rule 12(b)(6), the court “may properly consider the relevant entirety of a document integral to or explicitly relied upon in the complaint, even though not attached to the complaint, without converting the motion into one for summary judgment.” Clorox Co. Puerto Rico v. Procter & Gamble Commercial Co., 228 F.3d 24, 32 (1st Cir. 2000) (quoting Shaw v. Digital Equip. Corp., 82 F.3d 1194, 1220 (1st Cir.1996)). Accordingly, both the 2017 and 2019 Leader Agreements attached to defendants’ motion may be considered by the Court. 4 The complaint identifies the termination clause as § 14. (See, e.g., Amended Compl. ¶ 17).

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Gertz v. Vantel Pearls International/Pearls In The Oyster Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/gertz-v-vantel-pearls-internationalpearls-in-the-oyster-inc-mad-2020.