Genesis CMG Holdings, LLC v. Simplicity Media, LLC

Court of Chancery of Delaware·Decided June 11, 2026·No. C.A. No. 2025-0676-DH·Published

Opinion

COURT OF CHANCERY

OF THE

STATE OF DELAWARE

DAVID HUME, IV COURT OF CHANCERY COURTHOUSE MAGISTRATE IN CHANCERY 34 THE CIRCLE GEORGETOWN, DE 19947

Report: June 11, 2026

Date Submitted: April 29, 2026

Sean J. Bellew Nicholas D. Mozal Bellew LLC Adriane M. Kappauf 2961 Centerville Road, Suite 302 Tyler D. Mayhew Wilmington, Delaware 19808 Potter Anderson & Corroon LLP Hercules Plaza, 6th Floor Attorney for Plaintiffs 1313 North Market Street Wilmington, Delaware 19899

Eugene Rome

Elizabeth B. Rocha

Rome LLP

2029 Century Park East, Suite 450 Los Angeles, California 90067

Attorneys for Defendants

RE: Genesis CMG Holdings, LLC and Converze Media Group, LLC v. Tedd Barr and Simplicity Media Group, LLC

Case No. 2025-0676-DH

Dear Counsel:

“If a group of cases involves the same point, the parties expect the same decision. It would be a labored and mischievous eccentricity which would find a distinction where there is no difference.” Benjamin N. Cardozo, The Nature of the Judicial Process 33 (1921). Justice Cardozo’s words aptly summarize the state of affairs.

C.A. No. 2025–0676–DH June 11, 2026 Page 2 of 16

The buyer and its new acquisition bring this action against one of the sellers and his new organization to enforce restrictive covenants. The restrictive covenants contained a condition that caused them to lapse if certain payments were not made. The payments were not made. This Court previously interpreted these terms involving other sellers in the same transaction and found that the restrictive covenants terminated and were unenforceable. I have come to the same conclusion and recommend that the Defendants’ Motion to Dismiss be granted.

I. BACKGROUND Genesis CMG Holdings, LLC (“Genesis”) and Converze Media Group, LLC (“Converze”) (collectively, “Plaintiffs”) brought this action to enforce a Restrictive Covenants Agreement (“RCA”) against Tedd Barr (“Barr”) and to hold Barr’s new company, Simplicity Media Group, LLC (“Simplicity”) liable for helping Barr violate the RCAs.1

1 I draw the following facts from Docket Item (“D.I.”) 13, Plaintiff’s First Amended Complaint (“Am. Compl.”) and Exhibits attached thereto. I refer to the parties’ briefing as follows: D.I. 17, Defendants’ Opening Brief (“DOB”), D.I. 19, Plaintiffs’ Answering Brief (“PAB”), and D.I. 20, Defendants’ Reply Brief (“DRB”).

C.A. No. 2025–0676–DH June 11, 2026 Page 3 of 16

A. The Converze Sale

Converze is a direct response media purchasing company that develops advertising strategies and secures opportunities for businesses wishing to advertise on television and radio. 2 It is a California corporation based in Huntington Beach, California.3 Barr held a 45% interest in Converze and two others held the remaining 55%.4 Barr and the others entered into a Unit Purchase Agreement (“UPA”) on October 27, 2023 (“the Effective Date”) to sell their respective interests in Converze to Genesis.5 Associated with the UPA, Converze agreed to make payments to Barr and the other two sellers.6 Genesis accomplished this by entering into subordinated notes (“Seller Notes”) to pay Barr $3,725,000, and different amounts to the other sellers.7 After an April 29, 2024 Settlement Agreement and Release, the amounts

2 Am. Compl., ¶ 8.

3 Id., ¶ 8.

4 Id., ¶ 9.

5 Id.

6 Id., ¶ 10.

7 Id.

C.A. No. 2025–0676–DH June 11, 2026 Page 4 of 16

were reduced to account for errors in the opening balance sheet.8 Barr’s amount was reduced to $1,577,935.84.9 On the Effective Date, Barr and one of the other sellers also received loans (“Shareholder Loans”) from Converze for $2,363,118.26 each.10

B. The Restrictive Covenants Barr and the other sellers also entered into separate RCAs on the Effective

Date as part of Converze’s sale.11 Barr’s RCA included a nationwide noncompetition clause for four years from the Effective Date. 12 It also included nonsolicitation clauses lasting two years from the Effective Date for Converze customers and four years from the Effective date for Converze employees.13 The RCA contained an integration clause that limited the agreement to the four corners of the document. 14 The RCA could only be amended, modified, or waived by written

8 Id., ¶¶ 10–11 9 Id., ¶ 10.

10 Id., ¶ 12.

11 Id., ¶ 13; Ex. A.

12 Id., Ex. A § 1.

13 Id., Ex. A §§ 2–3.

14 Id., Ex. A § 13.

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agreement.15 And the RCAs contained a provision, Section 22, dictating that if the Seller Notes were not paid by the first anniversary of the Effective Date 16, then the noncompetition and nonsolicitation restrictions would terminate. 17 Section 22 of the RCAs reads:

Adjustment to Restricted Period. Notwithstanding anything to the contrary herein, if, following the first anniversary of the Effective Date, any of the Seller Notes (as defined in the Purchase Agreement) or the Earnout Payment (as defined in the Purchase Agreement) remain unpaid for any reason, and regardless of whether the payment is delayed or restricted by the Subordination Agreement (as defined in the Purchase Agreement) or the Senior Credit Agreement (as defined in the Purchase Agreement) or as a result of any Default or Event of Default thereunder, then Sections 1, 2, and 3 of this Agreement shall terminate and be of no further force or effect.

Any changes to the RCAs were required to be in writing and signed by the member and purchaser. 18

C. Post-Sale Activity While Barr was Managing Partner for Converze and Genesis, the entities sued the other sellers on December 19, 2024 for violations of the RCA and UPA for

15 Id., Ex. A, § 18.

16 The first anniversary of the Effective Date was October 27, 2024.

17 Am. Compl., Ex. A § 22.

18 Id., Ex. A, § 18.

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soliciting former customers and employees. 19 Barr submitted an affidavit in support of harm to Converze based on the other sellers’ actions.20 Barr resigned from Converze on or around April 23, 2025, and formed or joined co-defendant Simplicity. 21 Plaintiffs allege that fifteen listed employees of Simplicity are former Converze employees who resigned from Converze within days of Barr’s resignation.22 Plaintiffs also allege that Barr, through Simplicity, solicited all of Converze’s remaining clients. 23

D. Procedural Posture Plaintiffs filed an initial complaint on June 16, 2025, and an amended

complaint on September 29, 2025. 24 Defendants filed a Motion to Dismiss and Opening Brief on October 13.25 Plaintiffs filed their Answering Brief on November

19 Id., ¶ 16; C.A. No. 2024-1317-DH.

20 Am. Compl., ¶ 17.

21 Id., ¶ 18.

22 Id.

23 Id., ¶ 19.

24 D.I. 1, 13.

25 D.I. 17.

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12.26 Defendants filed their Reply Brief on November 25.27 I heard Oral Argument on the Motion to Dismiss on April 29, 2026. II. ANALYSIS

Defendants have moved to dismiss this action under Court of Chancery Rule 12(b)(6) for failure to state a claim. Defendants contend that Plaintiffs cannot adequately state a claim for Breach of Contract in Count I, Tortious Interference with Contract in Count III, and Civil Conspiracy in Court IV because the restrictive covenants terminated by operation of RCA Section 22 before any alleged misconduct.28 But even if Section 22 did not terminate the restrictive covenants, Defendants allege that the noncompete is geographically and temporally overbroad, is broader than necessary to protect Plaintiffs’ legitimate business interests, and the balance of equities prevent enforcement. Defendants also argue that Plaintiff’s equitable estoppel theory fails as a matter of law. Defendants contend that Plaintiffs’ Count II Breach of the Implied Covenant of Good Faith and Fair Dealing fails because they fail to identify a contractual gap that is not filled by the RCA.

26 D.I. 19.

27 D.I. 20.

28 Defendants append a lack of consideration argument to the Section 22 argument by asserting that the Seller Notes were not paid.

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The standard for a Rule 12(b)(6) motion is familiar to the parties: “(i) all well-

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