Genesis CMG Holdings LLC v. Philip Yancey

Court of Chancery of Delaware·Decided February 26, 2026·No. C.A. No. 2024-1317-SEM·Published

Opinion

COURT OF CHANCERY

OF THE

STATE OF DELAWARE

SELENA E. MOLINA LEONARD L. WILLIAMS JUSTICE CENTER SENIOR MAGISTRATE IN CHANCERY 500 NORTH KING STREET, SUITE 11400 WILMINGTON, DE 19801-3734

February 26, 2026

Sean J. Bellew, Esquire Arthur G. Connolly, III, Esquire Bellew LLC Connolly Gallagher, LLP 2961 Centerville Road, Suite 302 1201 Market Street, 20th Floor Wilmington, DE 19808 Wilmington, DE 19801

Re: Genesis CMG Holdings LLC, et al. v. Philip Yancey, et al., C.A. No. 2024-1317-SEM

Dear Counsel:

Pending before me is a motion to dismiss this contract dispute for failure to state a claim. The defendants have been sued for allegedly breaching (or interfering with) restrictive covenants and unit purchase agreements. The problem is most of the allegedly breached restrictions terminated by their own terms by October 28, 2024. Because the gravamen of the operative complaint is that on and after October 31, 2024, the individual defendants breached the then-terminated restrictions (aided by the newly formed entity defendant), the plaintiffs have failed to state a viable claim for relief under their primary theory. And, as more fully explained herein, the remaining claims are not well-pled, and the complaint should be dismissed in full.

This is my final report.

February 26, 2026 Page 2

I. BACKGROUND Through this action, Genesis CMG Holdings, LLC (“Genesis”) and Converze Media Group, LLC (“Converze,” with Genesis, the “Plaintiffs”) seek to enforce various restrictive covenants found within restrictive covenant agreements (and incorporated into a related unit purchase agreement) against its former executives, Phillip Yancey and Jennifer Miller-Baten (the “Individual Defendants”), as well as Defendant Yancey’s new business, Instinctive Media Group, LLC (“Instinctive,” together with the Individual Defendants, the “Defendants”).1 Here, at the pleading stage, I take the well-pled averments of fact in the Plaintiffs’ amended complaint as true.

A. The Transaction

Prior to October 2023, the Defendants were affiliated with Converze, a direct response media purchasing agency, which works with businesses that seek to advertise on television and radio.2 Through its work, Converze assists its clients by developing advertising strategies and securing strategic advertising opportunities.3 Defendant Yancey was the founder, a former executive, and 45% equity holder of

1 Docket Item (“D.I.”) 18 (“Am. Compl.”).

2 Id. ¶ 9.

3 Id.

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Converze.4 Defendant Miller-Baten was also a former executive and 10% equity holder of Converze.5 That was until October 27, 2023, when the Defendants executed a Unit Purchase Agreement (the “UPA”) to sell their interests in Converze to Genesis. 6 Through the UPA, the Defendants (and a nonparty seller) transferred all their interests in Converze to Genesis, under which Converze would continue to operate. In connection with the UPA, Converze agreed to make certain payments to the Defendants (and the third, non-party equity holder), and Genesis executed promissory notes agreeing, in pertinent part, to pay Defendant Yancey $4,325,000 and Defendant Miller-Baten $450,000 (the “Seller Notes”). 7 Those amounts were reduced to $2,476,221.23 and $226,813.33, respectively, per an April 29, 2024 settlement agreement. 8 Converze also issued a loan to Defendant Yancey (and the

4 Id. ¶ 10; D.I. 4 Ex. 1 ¶ 2.

5 Am. Compl. ¶ 10.

6 Id. Although not attached to the amended complaint, the UPA was filed in connection with earlier motion practice and is considered herein as incorporated by reference. See In re Morton’s Restaurant Grp., Inc. S’holders Litig., 74 A.3d 656, 658 n.3 (Del. Ch. 2013) (“[T]he court may consider documents that are incorporated by reference or integral to the complaint.”) (internal quotations omitted). See D.I. 4 Ex. A. 7 Am. Compl. ¶ 11.

8 Id.

February 26, 2026 Page 4

non-party equity holder) on the same day as the UPA (the “Shareholder Loans”).9 In connection with the transaction, the Defendants also executed Restrictive Covenant Agreements (the “RCAs”) with Genesis, which were a condition to the closing and consummation of the transaction.10 The RCAs contained non- competition, non-solicitation, and confidentiality clauses governing the Individual Defendants’ conduct post-transaction (after October 27, 2023). Those restrictions, and whether the Defendants violated them, are at issue in this action.

B. The Restrictions Under Sections 1–4 of the RCA for Defendant Yancey, Defendant Yancey agreed to: (1) not compete for four years anywhere within the United States, (2) not solicit any Converze customers for two years, (3) not solicit any Converze employees for four years, and (4) keep all Converze’s confidential information confidential and not use or appropriate it. 11 For Defendant Miller-Baten, the restrictive periods were altered such that the non-competition was only for one year and the non-solicitation provisions were both for two years.12

9 Id. ¶ 13. Section 8.10 of the UPA provides that the “shareholder loans will not be payable and will be cancelled at the time the seller notes become due and payable (or such other time agreed to by [Genesis] . . . and [Yancey].” Id. ¶ 26. Miller-Baten was not part of the Shareholder Loans. D.I. 22 (“Defs.’ Opening Br.”) at 14. 10 Am. Compl. ¶¶ 14, 39.

11 Am. Compl. Ex. A, §§ 1–4.

12 Am. Compl. Ex. B, §§ 1–4.

February 26, 2026 Page 5

The RCAs specified that the written agreement “constitutes the entire Agreement among the parties” and that any amendments, modifications, or waivers in connection therewith could only be made “by a written agreement signed by” the Defendant party to the agreement and Genesis.13 The RCAs also have an “out” through which restrictions (1)–(3) above would automatically terminate. Section 22 of the RCAs provides:

Adjustment to Restricted Period. Notwithstanding anything to the contrary herein, if, following the first anniversary of the Effective Date, any of the Seller Notes (as defined in the Purchase Agreement) or the Earnout Payment (as defined in the Purchase Agreement) remain unpaid for any reason, and regardless of whether the payment is delayed or restricted by the Subordination Agreement (as defined in the Purchase Agreement) or the Senior Credit Agreement (as defined in the Purchase Agreement) or as a result of any Default or Event of Default thereunder, then Sections 1, 2, and 3 of this Agreement shall terminate and be of no further force or effect.”14

With the “Effective Date” of October 27, 2023, this provision provided that the non- competition and non-solicitation restrictions would terminate by October 28, 2024 if, by that date, the Seller Notes (as defined in the UPA) were unpaid. Article IX of the UPA defines Seller Notes as: “those certain subordinated promissory notes in the aggregate principal amount of $8,500,000 to be issued by [Genesis] to the

13 Am. Compl. Ex. A, §§ 11, 13, 18; Ex. B, §§ 11, 13, 18.

14 Am. Compl. Ex. A at 8; Ex. B at 8.

February 26, 2026 Page 6

Members[,]” a defined term which includes the Individual Defendants.15 This tracks in all material respects how I have defined Seller Notes herein.

Under this definition, by October 28, 2024, the Seller Notes remained unpaid.

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