General Outdoor Advertising Co. v. United States

149 F. Supp. 163, 137 Ct. Cl. 607, 50 A.F.T.R. (P-H) 1927, 1957 U.S. Ct. Cl. LEXIS 44
CourtUnited States Court of Claims
DecidedMarch 6, 1957
DocketNo. 270-52
StatusPublished
Cited by3 cases

This text of 149 F. Supp. 163 (General Outdoor Advertising Co. v. United States) is published on Counsel Stack Legal Research, covering United States Court of Claims primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
General Outdoor Advertising Co. v. United States, 149 F. Supp. 163, 137 Ct. Cl. 607, 50 A.F.T.R. (P-H) 1927, 1957 U.S. Ct. Cl. LEXIS 44 (cc 1957).

Opinion

Whitaker, Judge,

delivered the opinion of the court:

Plaintiff sues for an alleged overpayment of excess profits taxes. It seeks to carry over to the taxable years 1944 and 1945 an unused excess profits credit to which it was entitled for the years 1941,1942 and 1943. This excess profits credit was computed upon the basis of its invested capital.

It alleges that the defendant erroneously computed the good will which it was entitled to include in its equity invested capital, in that it deducted from so-called “positive” good will of $3,217,700 so-called “negative” good will in the amount of $2,260,300. Plaintiff alleges that it was erroneous to deduct any amount from the “positive” good will found by the Commissioner of Internal Eevenue, the amount of which plaintiff does not contest. The propriety of this deduction is the only issue presented by the petition on the amount of good will to be included. It was the only basis for the claim for refund, except one that has now been abandoned.

Plaintiff also alleges that the defendant put an erroneous valuation on its land and buildings.

Defendant denies the allegations of the petition with reference to the valuation of land and buildings and affirmatively avers that the correctness of the valuations placed upon [609]*609them cannot be prosecuted in this action because a claim for refund based thereon was not filed within the time allowed by statute.

Thus, there are two substantive issues presented, to wit, the proper valuation of good will and of lands and buildings, and the subsidiary issue of whether or not the amended claims for refund, which first asserted an under-valuation of land and buildings, can be considered proper amendments of the original claim for refund, which was filed in time.

Plaintiff was formed, effective February 26, 1925, by the consolidation of the Thomas Cusack Company and its subsidiaries and the Fulton group of companies. Plaintiff issued its stock partly in exchange for certain shares of stock of the Thomas Cusack Company and of each company in the Fulton group, and partly for cash and, in addition, it acquired for cash certain stock of the subsidiary companies.

The Commissioner of Internal Revenue, in computing the good will of the companies acquired by plaintiff, capitalized at 20 per cent the earnings of each company in excess of 10 per cent of the value of their tangible assets. This resulted in a total figure of $3,217,700.00, which the Commissioner of Internal Revenue thought plaintiff was entitled to include in its equity invested capital on account of good will. He, however, reduced this amount by $2,260,300 on account of what he considered “minus” or “negative” good will of those companies whose net incomes were less than 10 per cent of the value of their tangible assets. In doing so, the Commissioner of Internal Revenue purported to follow A. R. M. 34; 2 C. B. 31 (1920), which was concerned with “methods of determining value as of March 1,1913, of intangible assets.”

Plaintiff’s main contention is that neither this memorandum nor any other provision of law gave any authorization for reducing the “positive” good will of some of the subsidiary companies, whose income was more than 10 per cent of the value of their tangible assets, by the “minus” good will of other subsidiary companies, whose income was less than 10 per cent of the value of their tangible assets. This is the only issue presented on the amount to be included in invested capital on account of good will. Plaintiff did not complain, either in its petition or in its claim for refund, of [610]*610the method employed by the Commissioner of Internal Revenue in determining the good will of companies earning more than 10 per cent of the value of their tangible assets; it complained alone of the deduction of “minus” or “negative” good will of companies earning less than 10 per cent of their invested capital.

Defendant does not admit that plaintiff acquired any good will as a result of the consolidation. It says that the parties at the time of the consolidation expressly excluded good will in determining the number of shares of plaintiff’s stock to be issued for the stock of the companies it acquired and, hence, it is not entitled to include anything in invested capital for good will. But in any event, it says, plaintiff is not entitled to more than the amount found by the Commissioner.

Good will is an intangible, illusory, sometimes an ephemeral thing. Sometimes it has great value. But, the determination of that value is exceedingly difficult. Not infrequently the Commissioner of Internal Revenue uses the rule of A. R. M. 34 for this purpose. Under this rule he capitalizes earnings in excess of 10 per cent, and attributes the excess earnings to good will, although he recognizes that the excess may be attributable to other causes, and although some companies currently earning less than 10 per cent may have substantial good will. A. R. M. 34 is a rule of thumb by means of which some fair approximation can be reached of what part of plaintiff’s income is attributable to the good will it has been able to build up in the trade. But, at best, it is only a rough approximation.

Ordinarily, the initial invested capital of a company is to be determined by the value of property paid in for its stock. This was the stock of the companies plaintiff acquired. The only basis for valuing their stock is the value of the assets of each, since there is no evidence of market value. The Commissioner of Internal Revenue thought that since some of these companies earned substantially more than 10 per cent of their invested capital, some amount ought to be included for good will. But he thought the plaintiff’s good will ought to be determined on the basis of the situation after the acquisition of all of the companies.

[611]*611It would be bard to find fault with this, although theoretically he should have considered each company separately, found the value of the stock it transferred for plaintiff’s stock, and included this in plaintiff’s invested capital. But we are dealing with that illusory, shadowy, intangible thing called good will, — what amount is plaintiff entitled to include in its invested capital on account of the good will it enjoyed as the result of its acquisition of the stock of each of these companies. In such circumstances, it would seem proper to look at plaintiff’s situation after the consolidation had been completed, in determining the value of everything it had acquired.

This would mean that we should take the aggregate value of all the tangible assets behind the stock of each company acquired by plaintiff and compare that aggregate with the aggregate income, and capitalize the excess over 10 per cent. This is what the Commissioner of Internal Revenue did in effect.

What he did in fact was to capitalize the earnings in excess of 10 per cent of each company. This he called positive good will. Then he capitalized the deficit under 10 per cent of each company earning less than 10 per cent. This he called negative good will. He then reduced the positive good will by the negative good will, and allowed plaintiff the balance as invested capital. It is obvious that the Commissioner arrived at the same result as if he had taken 10 percent of the aggregate invested capital and capitalized the excess of the aggregate income over this 10 per cent.

Such a method seems to us just and fair under all the circumstances. It reflects what plaintiff received as a result of the consolidation.

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149 F. Supp. 163, 137 Ct. Cl. 607, 50 A.F.T.R. (P-H) 1927, 1957 U.S. Ct. Cl. LEXIS 44, Counsel Stack Legal Research, https://law.counselstack.com/opinion/general-outdoor-advertising-co-v-united-states-cc-1957.