Gallup, Inc. v. Business Research Bureau (Pvt.) Ltd.

688 F. Supp. 2d 915, 2010 U.S. Dist. LEXIS 12154, 2010 WL 545857
CourtDistrict Court, N.D. California
DecidedFebruary 11, 2010
DocketC 08-01577 WHA
StatusPublished
Cited by2 cases

This text of 688 F. Supp. 2d 915 (Gallup, Inc. v. Business Research Bureau (Pvt.) Ltd.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gallup, Inc. v. Business Research Bureau (Pvt.) Ltd., 688 F. Supp. 2d 915, 2010 U.S. Dist. LEXIS 12154, 2010 WL 545857 (N.D. Cal. 2010).

Opinion

ORDER DENYING MOTION FOR SUMMARY JUDGMENT AND VACATING HEARING

WILLIAM ALSUP, District Judge.

INTRODUCTION

This civil action is but one front in a global war over the “Gallup” name. In this extraterritorial trademark dispute involving a foreign polling organization’s right to publish opinion polls on the Internet under the name “Gallup Pakistan,” plaintiff Gallup, Inc. moves for summary judgment and a permanent injunction against pro se defendant Ijaz Shafi Gilani, a resident and citizen of the Islamic Republic of Pakistan and Chairman of Gallup Pakistan, a foreign corporation that has been conducting Pakistani opinion surveys for nearly thirty years. For the reasons set forth below, the motion must be Denied.

STATEMENT

The United States trademark system is one of many in the world. Unsurprisingly, this has given rise to contentious international disputes over the right to use a particular mark across multiple jurisdictions. One need only order a Budweiser in beer halls around the globe to see these conflicts at work. 1

*917 In the online world, the confluence of conflicting trademark systems presents even more challenging questions of jurisdiction and enforcement. Indeed, the Internet — at least as it exists today — is a medium largely lacking in effective border controls. As such, information posted online is often readily accessible to Internet users regardless of where it is geographically located. The result is a free and largely unregulated flow of data between distant lands with different systems of laws.

At the heart of the instant dispute is whether Gallup Pakistan — who may or may not be using the “Gallup” name lawfully under Pakistan’s own trademark system — may continue to publish polls and surveys of the Pakistani populace on its website without violating United States trademark laws. The alleged violation of United States trademark law, as argued by plaintiff Gallup, Inc., occurs every time an American news outlet decides to publish poll results posted on Gallup Pakistan’s website and credit Gallup Pakistan as the source of the poll. According to the complaint, this happened approximately eighteen times during the 2008 Pakistani parliamentary elections. Gallup Pakistan, in return, receives no direct compensation from these American news outlets when its polls are cited. Nevertheless, plaintiff asserts that Gallup Pakistan has “directed” its polls and surveys to the United States by making the Gallup Pakistan website accessible in English to the American market, and this is sufficient for trademark infringement to be found and an injunction to issue.

With this background in place, the specific facts of the dispute are presented below.

1. the Parties

Plaintiff Gallup, Inc. is a market research and public opinion polling company incorporated under the laws of Delaware (Anderson Decl. ¶¶ 5-6, Exhs. C-E). It is the undisputed owner of eleven registered United States trademarks and service marks for its family of GALLUP products (id. ¶¶ 8, 9, Exhs. F-P). Five of these marks, including the GALLUP service mark, have become incontestable under Section 1065 of the Lanham Act (id. ¶ 9, Exhs. F-J). See 15 U.S.C. 1065. Tens of millions of U.S. dollars have been spent by plaintiff to advertise and promote the GALLUP name (id. ¶ 12). Defendant Gilani acknowledges and does not dispute that plaintiff has the exclusive right to conduct and publish surveys in the United States under the GALLUP name (Gilani Decl. ¶ 11).

Proceeding pro se with the assistance of his son, Gilani is a professor at the International Islamic University, Islamabad, Pakistan, and is the Chairman and Chief Executive of Gallup Business Research Services (Pvt.) Ltd. (“GBRS”) and Gallup Pakistan (Pvt.) Ltd. (id. ¶¶ 8, 9, 14). Additionally, Gilani is or was a director of Business Research Bureau (Pvt.) Ltd. (“BRB”) (Dkt. 13 at 6). GBRS, Gallup Pakistan, and BRB were all named defendants in the amended complaint (Compl. ¶ 2).

Professor Gilani has been involved in public opinion research in Pakistan since 1980 (Gilani Decl. ¶ 10). This is the same year that Gallup Pakistan was apparently established (see Andersen Decl. Exh. Q). Gallup Pakistan’s website, located at http:// www.gallup.com.pk, is available only in English, and prominently displays a GALLUP PAKISTAN mark in the upper left hand corner of the website’s navigational toolbar (id. ¶ 16, Exh. Q). The website also prominently displays a heading entitled “Dr. Gilani’s Corner,” which links to writings from Gilani in his personal capacity. One of these writings was an academic paper written by Gilani that bore the *918 GALLUP PAKISTAN mark (ibid.). Since the filing of this lawsuit, a disclaimer was added to Gallup Pakistan’s website disclaiming any relation to plaintiff, stating (Opp. 11; Dkt. No. 61 ¶ 12): 2

Disclaimer: Gallup Pakistan is not related to Gallup Inc. headquartered in Washington D.C. USA. We require that our surveys be credited fully as Gallup Pakistan (not Gallup or Gallup Poll). We disclaim any responsibility for surveys pertaining to Pakistani public opinion except those carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International Association.

This disclaimer, however, was purportedly not present on Gallup Pakistan’s website at the time the alleged infringing acts occurred.

Both the GALLUP (left) and GALLUP PAKISTAN (right) marks are displayed below:

[[Image here]]

The respective websites of plaintiff (left) and defendant (right) are also displayed below:

[[Image here]]

2. The Alleged Infringing Acts

The complaint alleged the following infringing acts committed by defendant Gilani. First, Gallup Pakistan' — presumably at Gilani’s direction — published the results of six Pakistani public opinion polls on its website between January 11, 2008, and February 22, 2008 (Compl. ¶ 32; Dkt. No. 61 ¶ 10). According to plaintiff, the polls were “made available to the public and press” on the website and each poll “bore the mark GALLUP” (Br. 4; Dkt. No. 61 ¶ 10). Defendant disputes this characterization, and asserts that all polling and survey results produced by Gallup Pakistan bore (or were referred to with) the GALLUP PAKISTAN mark rather than the GALLUP mark (Gilani Deck ¶ 16). *919 These six polls were republished eighteen times in the United States by thirteen major news organizations, including The New York Times, Reuters, and Time (Dkt. 61 ¶ 11, Exhs. A-R). In two of the articles cited by plaintiff, the poll results were inaccurately attributed to “Gallup” (id. ¶ 11, Exhs. M, N).

Second,

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688 F. Supp. 2d 915, 2010 U.S. Dist. LEXIS 12154, 2010 WL 545857, Counsel Stack Legal Research, https://law.counselstack.com/opinion/gallup-inc-v-business-research-bureau-pvt-ltd-cand-2010.