Gabrielli v. Haleon US Inc.

CourtDistrict Court, N.D. California
DecidedAugust 29, 2025
Docket3:25-cv-02555
StatusUnknown

This text of Gabrielli v. Haleon US Inc. (Gabrielli v. Haleon US Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gabrielli v. Haleon US Inc., (N.D. Cal. 2025).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 JONATHAN GABRIELLI, Case No. 25-cv-02555-WHO

8 Plaintiff, ORDER DENYING IN PART AND 9 v. GRANTING IN PART MOTION TO DISMISS 10 HALEON US INC., Re: Dkt. No. 18, 22 Defendant. 11

12 13 Plaintiff Jonathan Gabrielli brings this Class Action Complaint against defendant Haleon 14 US Inc. (“Haleon”), one of the world’s largest consumer healthcare businesses, alleging that 15 Haleon intentionally helped third parties collect California users’ private communications in direct 16 contravention to those users’ express instructions. Gabrielli’s theory of liability is that Haleon 17 promised its users that they could “Reject All” cookies when they visited its websites, but that 18 representation was false; instead, Haleon “surreptitiously enabled third-party tracking cookies on 19 the devices of California visitors to the Websites, even after those visitors explicitly rejected and 20 opted out of all such cookies,” violating plaintiffs’ privacy rights. Gabrielli asserts seven causes 21 of action on behalf of himself and a class of California residents who visited various Haleon 22 websites and attempted to reject non-essential cookies during the relevant class period: (1) 23 invasion of privacy; (2) intrusion upon seclusion; (3) wiretapping in violation of the California 24 Invasion of Privacy Act (“CIPA”), Cal. Pen. Code § 631; (4) use of a pen register in violation of 25 CIPA, Cal. Pen. Code § 638.51; (5) common law fraud; (6) unjust enrichment; and (7) trespass to 26 chattels. Haleon has moved to dismiss, arguing that Gabrielli fails to demonstrate injury in fact 27 sufficient for Article III standing for any of his counts, and that his claims are all otherwise 1 Gabrielli has demonstrated Article III standing for his claims, and all of his claims are 2 plausible except one. Haleon’s motion is DENIED except with respect to the trespass to chattels 3 claim, which is dismissed with leave to amend.1 4 BACKGROUND 5 Gabrielli brings this proposed class action against Haleon based on allegations that Haleon 6 violated his privacy rights through deceptive tracking and personal data collection practices. To 7 resolve this motion, I take all well-pleaded facts in the Complaint to be true. Knievel v. ESPN, 8 393 F.3d 1068, 1072 (9th Cir. 2005). 9 A. Haleon’s Websites 10 Haleon is a consumer healthcare business that operates a number of websites, including 11 “tums.com; advil.com; centrum.com; Theraflu.com; caltrate.com; flonase.com; Sensodyne.com; 12 and emergenc.com.” Class Action Complaint (“Compl.”) [Dkt. No. 1] ¶ 1.2 When California 13 consumers visit the Websites, they see a “popup cookie consent banner.” Id. The banners 14 disclose that the Websites use cookies.3 Id. They also display an option to “Reject All” or 15 “Accept Cookies.” Id. 16 Gabrielli visited the Tums Website to “browse information about the Tums products on or 17 around August 2023.” He visited the Emergenc Website to browse information about the 18 Emergenc products on or around January 2024. He visited the Centrum Website to browse 19 information about the Centrum products on or around November 2023. And he visited the 20 Sensodyne Website to browse information about the Sensodyne products on or around June 2024. 21 Compl. ¶ 63. When he visited the Websites, the Websites “immediately presented him with 22 Defendant’s popup cookie consent banner, which provided the option to select the ‘Reject All’ 23

24 1 In light of this Order, discovery may proceed. Defendants shall respond to pending discovery within 30 days (September 28, 2025). This resolves the discovery dispute. Dkt. No. 36. 25

2 Hereafter, these are referred to as “the Websites.” 26

3 “Cookies” are “small text files sent by a website server to a user’s web browser and stored 27 locally on the user’s device.” Compl. ¶ 15; see also Declaration of Megan Suehiro (“Suehiro 1 cookies button.” Id. ¶ 64. The consent banner also represented “[w]e use cookies on our websites 2 to give you the most relevant experience by remembering your preferences and repeat visits.’” Id. 3 Gabrielli read both representations. Id. Then, “consistent with his typical practice of 4 rejecting or otherwise declining the placement or use of cookies and tracking technologies, 5 [Gabrielli] selected and clicked the ‘Reject All’ cookies button.” Id. ¶ 65. He states that he 6 believed that selecting the “Reject All” cookies button on the popup cookie consent banner “would 7 allow him to opt out of, decline, and/or reject all cookies and other tracking technologies 8 (inclusive of those cookies that cause the disclosure of user data to third-party advertising 9 networks, analytics services, and/or social media companies for the purposes of providing 10 personalized content, advertising, and analytics services).” Id. “In reliance on those 11 representations and promises,” Gabrielli says that “only then did [he] continue browsing the 12 websites.” Id. 13 Despite Gabrielli’s “reject[ion]” of all cookies, Haleon “nonetheless continued to cause the 14 placement and/or transmission of cookies along with user data, including those involved in 15 providing performance, targeting, and social media services, from the Third Parties on his device.” 16 Id. ¶ 68. Gabrielli alleges that the cookies stored and/or loaded on users’ devices when they 17 interact with the Websites “are transmitted to those third parties, enabling them to surreptitiously 18 track in real time and collect Website users’ personal information, such as their browsing activities 19 and private communications with Defendant, including the following: “Browsing History: Information about the webpages a Website user visits, including the 20 URLs, titles, and keywords associated with the webpages viewed, time spent on each page, 21 and navigation patterns; Visit History: Information about the frequency and total number of visits to the Websites; Website Interactions: Data on which links, buttons, or ads on 22 the Websites that a user clicks; User Input Data: The information the user entered into the Websites’ form fields, including search queries, the user’s name, age, gender, email 23 address, location, and/or payment information; Demographic Information: Inferences about age, gender, and location based on browsing habits and interactions with Websites’ 24 content; Interests and Preferences: Insights into user interests based on the types of 25 Website content viewed, products searched for, or topics engaged with; Shopping Behavior: Information about the Website products viewed or added to shopping carts; 26 Device Information: Details about the Website user’s device, such as the type of device (mobile, tablet, desktop), operating system, and browser type; Referring URL: 27 Information about the website that referred the user to the Websites; Session Information: that session; User Identifiers: A unique ID that is used to recognize and track a specific 1 Website user across different websites over time; and Geolocation Data: General location 2 information based on the Website user’s IP address or GPS data, if accessible.” Compl. ¶ 18. 3 Gabrielli states that had he known that Haleon’s representations that consumers could 4 “Reject All” cookies were untrue, he would not have used the Websites. Id. ¶ 69. He still wishes 5 to “desire to browse content featured on the Websites,” but refrains from doing so because of 6 Haleon’s alleged misrepresentations. Id. ¶ 70. 7 8 B.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Foman v. Davis
371 U.S. 178 (Supreme Court, 1962)
Lujan v. Defenders of Wildlife
504 U.S. 555 (Supreme Court, 1992)
Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
United States v. Gandia-Maysonet
227 F.3d 1 (First Circuit, 2000)
Littlefield v. Acadia Insurance
392 F.3d 1 (First Circuit, 2004)
Cook v. Brewer
637 F.3d 1002 (Ninth Circuit, 2011)
Wolfe v. Strankman
392 F.3d 358 (Ninth Circuit, 2004)
Manzarek v. St. Paul Fire & Marine Insurance
519 F.3d 1025 (Ninth Circuit, 2008)
Kearns v. Ford Motor Co.
567 F.3d 1120 (Ninth Circuit, 2009)
Hill v. National Collegiate Athletic Assn.
865 P.2d 633 (California Supreme Court, 1994)
Lazar v. Superior Court
909 P.2d 981 (California Supreme Court, 1996)
Hernandez v. Hillsides, Inc.
211 P.3d 1063 (California Supreme Court, 2009)
County of San Bernardino v. Walsh
69 Cal. Rptr. 3d 848 (California Court of Appeal, 2007)
Thrifty-Tel, Inc. v. Bezenek
46 Cal. App. 4th 1559 (California Court of Appeal, 1996)
eBay, Inc. v. Bidder's Edge, Inc.
100 F. Supp. 2d 1058 (N.D. California, 2000)
Fox v. Ethicon Endo-Surgery, Inc.
110 P.3d 914 (California Supreme Court, 2005)
Flanagan v. Flanagan
41 P.3d 575 (California Supreme Court, 2002)

Cite This Page — Counsel Stack

Bluebook (online)
Gabrielli v. Haleon US Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/gabrielli-v-haleon-us-inc-cand-2025.