Gabrielli v. Haleon US Inc.

District Court, N.D. California·Decided August 29, 2025·No. 3:25-cv-02555·Unknown

Opinion

JONATHAN GABRIELLI, Case No. 25-cv-02555-WHO

Plaintiff, ORDER DENYING IN PART AND v. GRANTING IN PART MOTION TO DISMISS Re: Dkt. No. 18, 22 Defendant.

Plaintiff Jonathan Gabrielli brings this Class Action Complaint against defendant Haleon US Inc. (“Haleon”), one of the world’s largest consumer healthcare businesses, alleging that Haleon intentionally helped third parties collect California users’ private communications in direct contravention to those users’ express instructions. Gabrielli’s theory of liability is that Haleon promised its users that they could “Reject All” cookies when they visited its websites, but that representation was false; instead, Haleon “surreptitiously enabled third-party tracking cookies on the devices of California visitors to the Websites, even after those visitors explicitly rejected and opted out of all such cookies,” violating plaintiffs’ privacy rights. Gabrielli asserts seven causes of action on behalf of himself and a class of California residents who visited various Haleon websites and attempted to reject non-essential cookies during the relevant class period: (1) invasion of privacy; (2) intrusion upon seclusion; (3) wiretapping in violation of the California Invasion of Privacy Act (“CIPA”), Cal. Pen. Code § 631; (4) use of a pen register in violation of CIPA, Cal. Pen. Code § 638.51; (5) common law fraud; (6) unjust enrichment; and (7) trespass to chattels. Haleon has moved to dismiss, arguing that Gabrielli fails to demonstrate injury in fact sufficient for Article III standing for any of his counts, and that his claims are all otherwise Gabrielli has demonstrated Article III standing for his claims, and all of his claims are plausible except one. Haleon’s motion is DENIED except with respect to the trespass to chattels claim, which is dismissed with leave to amend.1 Gabrielli brings this proposed class action against Haleon based on allegations that Haleon violated his privacy rights through deceptive tracking and personal data collection practices. To resolve this motion, I take all well-pleaded facts in the Complaint to be true. Knievel v. ESPN, 393 F.3d 1068, 1072 (9th Cir. 2005). A. Haleon’s Websites Haleon is a consumer healthcare business that operates a number of websites, including “tums.com; advil.com; centrum.com; Theraflu.com; caltrate.com; flonase.com; Sensodyne.com; and emergenc.com.” Class Action Complaint (“Compl.”) [Dkt. No. 1] ¶ 1.2 When California consumers visit the Websites, they see a “popup cookie consent banner.” Id. The banners disclose that the Websites use cookies.3 Id. They also display an option to “Reject All” or “Accept Cookies.” Id. Gabrielli visited the Tums Website to “browse information about the Tums products on or around August 2023.” He visited the Emergenc Website to browse information about the Emergenc products on or around January 2024. He visited the Centrum Website to browse information about the Centrum products on or around November 2023. And he visited the Sensodyne Website to browse information about the Sensodyne products on or around June 2024. Compl. ¶ 63. When he visited the Websites, the Websites “immediately presented him with Defendant’s popup cookie consent banner, which provided the option to select the ‘Reject All’

1 In light of this Order, discovery may proceed. Defendants shall respond to pending discovery within 30 days (September 28, 2025). This resolves the discovery dispute. Dkt. No. 36.

2 Hereafter, these are referred to as “the Websites.”

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