FTC v. Trudeau

CourtDistrict Court, N.D. Illinois
DecidedSeptember 13, 2024
Docket1:03-cv-03904
StatusUnknown

This text of FTC v. Trudeau (FTC v. Trudeau) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
FTC v. Trudeau, (N.D. Ill. 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

FEDERAL TRADE COMMISSION, ) ) Plaintiff, ) ) vs. ) Case No. 03 C 3904 ) KEVIN TRUDEAU, ) ) Defendant. )

MEMORANDUM OPINION AND ORDER

MATTHEW F. KENNELLY, District Judge:

The Federal Trade Commission filed this lawsuit against Kevin Trudeau over twenty-one years ago, in 2003, alleging deceptive practices.1 It was not the first time the FTC had sued Trudeau. In 1998, the FTC sued Trudeau for deceptive practices and false advertising in connection with a number of products he promoted through infomercials. FTC v. Trudeau, No. 98 C 168 (N.D. Ill.). Trudeau settled that case and paid $500,000 to compensate the products' purchasers. He also agreed to an injunction that included, among other things, a provision barring him from making representations about the benefits or performance of any product without "competent and reliable evidence" of his claims. The present lawsuit involved similar conduct and included a claim that Trudeau had violated the injunction in the earlier case. A consent order was entered in

1 This summary of the history of the litigation is taken from previous court rulings in the present case, including by the Seventh Circuit, and from a joint status report filed by Trudeau and the government in his criminal case in July 2023. September 2004. It ordered Trudeau to pay $2 million for consumer redress and prohibited him from advertising any products in infomercials. But it allowed Trudeau to participate in infomercials for publications, including his own publications, so long as the publication did not refer to any other product he was marketing. The order provided,

however, that infomercials for a book could not misrepresent the book's contents. In 2007, Trudeau appeared in infomercials promoting his book The Weight Loss Cure "They" Don't Want You To Know About. The FTC sued, contending that the infomercials misrepresented the contents of the book and thus ran afoul of the 2004 consent order. The revenues from sales of the book amounted to about $37 million from infomercial sales and $9 million from retail sales. Judge Robert Gettleman, to whom the case was assigned, found that Trudeau had made misleading statements and found him in contempt. See FTC v. Trudeau, 567 F. Supp. 2d 1016 (N.D. Ill. 2007). Litigation ensued over the appropriate remedy. This is summarized in a later decision by the Seventh Circuit. See FTC v. Trudeau, 579 F.3d 754, 761-62 (7th Cir. 2009). The

bottom line is that Judge Gettleman initially ordered Trudeau to pay the FTC about $5.1 million to disgorge some of the royalties he had received from sales of Weight Loss Cures. Judge Gettleman's order also banned Trudeau from doing any infomercials for a three-year period. See FTC v. Trudeau, 572 F. Supp. 2d 919, 925-26 (N.D. Ill. 2008). Several months later, however, Judge Gettleman increased the monetary award to $37.6 million, "representing a reasonable approximation of the loss consumers suffered as a result of [Trudeau's] deceptive infomercials." Order of Nov. 4, 2008 (dkt. 219). Trudeau appealed. The Seventh Circuit overruled his challenges to Judge Gettleman's contempt finding but remanded for a better explanation of the $37.6 million monetary award. Trudeau, 579 F.3d at 768, 769-75. The court also vacated the three- year infomercial ban, concluding that it was an inappropriate remedy for civil contempt because it did not give Trudeau an opportunity to purge the contempt. Id. at 776-79. In 2010, on remand, Judge Gettleman found that "given Trudeau's history of

contemptuous conduct, the fact that his misrepresentations were so widely disseminated, and the fact that disgorgement of ill-gotten-gains would be wholly ineffectual, . . . a sanction based on consumer loss is the only appropriate remedy." FTC v. Trudeau, 708 F. Supp. 2d 711, 715 (N.D. Ill. 2010) (dkt. 355). Judge Gettleman further explained that the $37,616,161 sanction represented "the cost of the book purchases through the '800' telephone number displayed during the deceptive infomercial . . ., along with shipping and handling costs, less returns to consumers." Id. at 717. The order provided that "[a]ny funds remaining after such reimbursement to consumers, less taxable costs and other costs of disbursement approved by the court, shall be returned to Trudeau . . . ." Id. at 729. Judge Gettleman also modified the

injunction he had previously imposed, prohibiting Trudeau from misrepresenting the benefits, performance or efficacy of any product, program, or service in any infomercial"; reinstating certain compliance reporting requirements originally imposed in 2004; and requiring Trudeau to post a $2 million performance bond, as security for any failure to pay a judgment resulting from a violation of the injunction's terms, before he could produce or air any infomercials. Id. at 724. On appeal, the Seventh Circuit affirmed Judge Gettleman's order in its entirety. FTC v. Trudeau, 662 F.3d 947 (7th Cir. 2011). In particular, the court found that the $37.6 million figure "correctly measures the loss" and indeed was "conservative." Id. at 950. In September 2013, Judge Gettleman found that Trudeau had concealed assets to avoid paying the contempt judgment, and he ordered coercive incarceration to compel full disclosure. Judge Gettleman suspended this order in March 2014 to allow

Trudeau to begin serving a sentence for criminal contempt, discussed in the next paragraph. Earlier, in April 2010, after he imposed the original civil contempt sanction, Judge Gettleman entered an order directing Trudeau to show cause why he should not be held in criminal contempt of court for the same conduct that had led to the civil contempt finding. The U.S. Attorney's Office agreed to prosecute the case, and the criminal matter was transferred to Judge Ronald Guzman. A jury convicted Trudeau in 2013, and Judge Guzman imposed a below-Guidelines sentence of ten years imprisonment. As indicated in the previous paragraph, Judge Gettleman suspended his civil coercive incarceration of Trudeau in March 2014 so that he could serve the sentence for criminal

contempt. On appeal from the criminal contempt conviction, the Seventh Circuit affirmed. United States v. Trudeau, 812 F.3d 578 (7th Cir. 2016). Trudeau was released from prison in or about January 2022 and began to serve a term of supervised release, which is under the supervision of another judge in this district. Back to the present case. In 2013, at the suggestion of Trudeau, Judge Gettleman appointed a receiver. By 2015, the receiver had collected from Trudeau a little over $15 million to be applied toward the $37.6 million contempt judgment. The Court will discuss the disposition of the $15 million and other payments by Trudeau later in this decision. After Trudeau was released from prison in 2022, proceedings in the present case resumed. The FTC contended that Trudeau had hidden assets and was impeding collection of the civil contempt judgment. It sought further coercive incarceration.

Trudeau contended that he was not hiding assets.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Bank of America, N.A. v. Veluchamy
643 F.3d 185 (Seventh Circuit, 2011)
Federal Trade Commission v. Trudeau
662 F.3d 947 (Seventh Circuit, 2011)
Federal Trade Commission v. Trudeau
579 F.3d 754 (Seventh Circuit, 2009)
Federal Trade Commission v. Trudeau
708 F. Supp. 2d 711 (N.D. Illinois, 2010)
United States v. Kevin Trudeau
812 F.3d 578 (Seventh Circuit, 2016)
Federal Trade Commission v. Trudeau
567 F. Supp. 2d 1016 (N.D. Illinois, 2007)
Federal Trade Commission v. Trudeau
572 F. Supp. 2d 919 (N.D. Illinois, 2008)

Cite This Page — Counsel Stack

Bluebook (online)
FTC v. Trudeau, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ftc-v-trudeau-ilnd-2024.