FTC v. Odysseus Marketing

2008 DNH 181
District Court, D. New Hampshire·Decided September 30, 2008·No. 05-CV-330-SM·Published

Opinion

FTC v. Odysseus Marketing 05-CV-330-SM 09/30/08 UNITED STATES DISTRICT COURT

DISTRICT OF NEW HAMPSHIRE

Federal Trade Commission, Plaintiff

v. Civil No. 05-CV-330-SM Opinion No. 2008 DNH 181

Odysseus Marketing. Inc.. and Walter W. Rines.

Defendants

O R D E R

The Federal Trade Commission seeks to have Walter Rines, Online Turbo Merchant, Inc. ("OTM"), and Sanford Wallace, held in civil contempt for violating a stipulated final order for permanent injunction entered in this case on October 24, 2006. Although neither OTM nor Sanford Wallace was a party to this suit, the government charges that they had notice of the injunction and were "in active concert or participation with" Rines in violating its terms. See Fed. R. Civ. P. 65(d)(2).

Background

Rines and Wallace were in the business of generating Internet advertising revenue, by maintaining websites open to Internet traffic at which advertisers could tout their products and services to visitors. Rines says (by deposition admitted by agreement) that his part of the business related to maintaining servers for Wallace's use, maintaining and managing affiliate

websites, obtaining advertisers, and managing the accounts (Rines and Wallace were paid a fee by advertisers based upon the number of visits to the sites carrying their ads). Wallace, on the other hand, was responsible for generating Internet traffic to those sites — much like a hawker standing outside a bar inviting passers-by to enter, albeit in a technologically more sophisticated way.

Wallace did more, however, than just invite Internet surfers to visit the pertinent websites. In a typical scheme, he created thousands of MySpace accounts (MySpace is an Internet social networking site) and used those accounts to send out multiple thousands of messages to MySpace users that were deceptive. To a recipient, the message would appear to be from a "friend" and it encouraged the recipient to watch an interesting video, ostensibly included with the message, using what looked like an Internet video player. In fact, there was no video, and the "video player" was merely a link to one of the websites managed or maintained by Rines and Wallace. If the recipient clicked on the "player," and many did so, he or she did not see a video, but rather was immediately redirected from the MySpace site (and its servers) to a website operated by Rines — that is, a site other than the one he or she chose to visit. Once at the new site, the recipient would be invited to provide his or her MySpace login

and password to access some service or product or information — a practice commonly known as "phishing." Other similar ploys were used to redirect users to the websites maintained by Rines.

So, Wallace's schemes, in simple terms, included downloading content (the message, "video player," and redirecting link) to a user of a covered product (a computer), without the user's express prior consent; the downloaded content redirected the user's covered product to different websites, pages, and Internet servers (from the MySpace site and servers to those maintained by Rines) other than those the product's user chose to visit; and personally identifiable information from users was obtained — all without their prior consent.

Discussion

Rines has interposed a defense, essentially contending that while he and Wallace had a business relationship — an oral contractual agreement — it was Wallace, not Rines, who was contractually responsible for directing Internet traffic to various websites managed or maintained by Rines.

Those websites, of course, generated revenue for Rines and Wallace based upon the volume of Internet traffic received at those sites. Rines says he was neither involved in, nor

responsible for, directing Internet traffic to the sites, and did not engage in that activity. He says his responsibility extended only to maintaining the websites, arranging for advertising, and accounting for business expenses and revenues.

Moreover, Rines says Wallace was duty bound under their agreement to not only conduct his activities in strict compliance with applicable law, but also in compliance with the terms of the October 27 injunction. That is, Rines says Wallace, to the extent his activity was prohibited by the terms of the injunction, acted on his own, and was not "in active concert or participation with" Rines. (Rines also implausibly suggests, in passing, that Wallace's activities did not literally run afoul of the injunction's terms.)

The Injunction Wallace and Rines had actual prior knowledge of the injunction and its specific terms. That is not disputed. The government alleges that Wallace and Rines (and his now defunct company, OTM) violated Sections II A., II B.l, II B.2, IV A, and IX of the injunction, which provide:

II. IT IS FURTHER ORDERED that Defendants, whether acting directly or through any person, corporation, subsidiary, division, or other device, and their offices, agents, directors, employees, salespersons, independent contractors, affiliates, successors.

assigns, and all other persons or entities hn active concert or participation with any of them who receive actual notice of this Order by personal service or otherwise, are hereby enjoined from, or assisting others in:

A. Distributing, installing, or downloading, or causing any user of a covered product to download or install, any software program, code, script, or any other content unless such user provides express consent as defined in this order prior to the distribution, installation, or downloading;

and

B. Distributing, installing, or downloading, or causing any user of a covered product to download or install, any software program, code, script, or any other content that:

1. Redirects any covered product that is converted to the Internet or World Wide Web to different websites, web pages, FTP servers, or other Internet servers than those the product's user chose to visit;

2. Modifies or replaces any search engine's or other application's search results, search features, or junction; . . . .

IV. [same preamble as II]

A. Obtaining any personally identifiable information of any person unless that person provides express consent as defined in this Order prior to taking and use of the information.

IX.

A. Defendant Rines, whether directly, or in concert with other, or through any business, entity, corporation, subsidiary, division, or other device, in which he has a direct or indirect ownership interest or controlling interest, or for which he holds a managerial post or serves as an officer, director, consultant, or employee is hereby permanently enjoined and restrained from participating [in], or assisting others, in any manner whatsoever, in the downloading or

installation of any software program, code, script, or other content that:

1. Causes the display of any advertisement;
2. Modifies any web browser or operating system software; or

3. Collects any personal, identifiable information, unless he first obtains a surety bond in the principal sum of Five Hundred Thousand Dollars ($500,000) [or posts equivalent cash or letter of credit in escrow].

(emphasis supplied)

The parties to this suit (the government and Rines) appeared at a hearing on the motion and presented evidence, testimony, and proffers. Based upon the developed record, the court finds that Wallace engaged in conduct that plainly ran afoul of Sections II A, II B.l, and IV A. But a question remains with regard to the extent to which he may be held in civil contempt for that activity.

Active Concert or Participation The government faces two related difficulties in this case.

First, there is a problem of proof; second, a problem well- explained by Judge Hand in 1930:

We agree that a person who knowingly assists a defendant in violating an injunction subjects himself to civil as well as criminal proceedings for contempt.

This is well settled law. On the other hand no court can make a decree which will bind any one but a party;

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FTC v. Odysseus Marketing, 2008 DNH 181 (D.N.H. 2008).

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