FROMPOVICZ v. NIAGARA BOTTLING, LLC

CourtDistrict Court, E.D. Pennsylvania
DecidedOctober 9, 2019
Docket2:18-cv-00054
StatusUnknown

This text of FROMPOVICZ v. NIAGARA BOTTLING, LLC (FROMPOVICZ v. NIAGARA BOTTLING, LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
FROMPOVICZ v. NIAGARA BOTTLING, LLC, (E.D. Pa. 2019).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF PENNSYLVANIA

STANLEY F. FROMPOVICZ, CIVIL ACTION Plaintiff,

v.

NIAGARA BOTTLING, LLC, ICE RIVER NO. 18-54 SPRINGS WATER CO, INC., AND JAMES J. LAND, JR., Defendants.

MEMORANDUM OPINION This case concerns allegations that certain entities in the water extraction and bottling industries falsely labeled and sold “well water” as the more desirable “spring water.” In an earlier opinion, this Court found that Plaintiff Stanley Frompovicz made out viable false advertising claims under the Lanham Act, 15 U.S.C. § 1125(a), against Defendants James Land, Niagara Bottling Co., LLC (“Niagara”), and Ice River Springs Water Co. Inc. (“Ice River”). Frompovicz v. Niagara Bottling, LLC, 337 F. Supp.3d 498, 503 (E.D. Pa. 2018).1 Plaintiff now moves to certify two putative classes: one on behalf of water extractors, and the other on behalf of water bottlers. For the reasons that follow, Plaintiff’s motion to certify will be denied. I. BACKGROUND A. The Parties Plaintiff and Defendants are in the bottled water business. Defendant Land is a water extractor—he owns and operates multiple water sources in Pennsylvania, from which he collects and sells water in bulk to bottlers. One such extraction site is Pine Valley Farm Springs (“Pine

1 The Court also dismissed Plaintiff’s claims against a fourth Defendant, Crossroads Beverage Group. See id., 337 F. Supp.3d at 510. Valley”). Both Niagara and Ice River are bottlers—they purchase water in bulk from extractors, bottle it, and sell it to consumers. Niagara and Ice River operate bottling plants across the country, and each operates a bottling plant in Allentown, Pennsylvania. Because shipping water

in bulk is costly, Niagara and Ice River source water from multiple, nearby extractors to meet the needs of their bottling plants—Niagara’s Allentown facility, for example, uses water from fourteen sources, owned by seven separate entities, all located within sixty-two miles of the facility. Both Niagara and Ice River source water from Land’s Pine Valley site for their Allentown plants. Plaintiff has been in both the bottling and extraction business. Plaintiff’s extraction business consists of two water sites in Pennsylvania: Far Away Springs Brandonville and Far Away Springs Auburn. In 2011, Plaintiff entered into an agreement to sell all water extracted from Brandonville to another bottler, Signature Springs; that arrangement runs through 2036. The history of the Auburn site is more complicated. Plaintiff sold the Auburn water to various

bottlers, including Niagara and Ice River. The Auburn site, however, was plagued by concerns about contamination and unreliable service, which disrupted Auburn’s operation. In March 2013, Ice River notified Plaintiff that it would stop sourcing water from the Auburn site because of service interruptions. In 2014, Niagara entered into an agreement with Plaintiff to buy Auburn water; however, in June 2015, water from the Auburn site tested positive for E. coli, and the Pennsylvania Department of Environmental Protection (“DEP”) shut down the facility. That order remains in place to this day. As for Plaintiff’s bottling business, while the precise nature of the operation is unclear, Plaintiff stated that he has not bottled water since at least January 8, 2012. B. The Dispute & Its History The thrust of the parties’ dispute concerns the water Land extracts from Pine Valley and then sells to Niagara and Ice River—specifically, whether the water extracted and sold is the more desirable “spring water” or the less desirable “well water.” Spring water enjoys pride of

place in the bottled water industry, commanding a premium price because consumers prefer it to other types of water, including well water. To be lawfully labeled as such, spring water must meet certain minimum requirements set forth by the Food and Drug Administration (“FDA”). Specifically, the water must (1) be drawn from an “[a]pproved source,” 21 C.F.R. § 129.35, and (2) meet the Standard of Identity for spring water, 21 C.F.R. § 165.110(a)(2)(vi). The FDA also specifies that extractors and bottlers must comply with supplementary state and local rules regulating water extraction and bottling. 21 C.F.R. § 129.35. In Pennsylvania, the DEP regulates bulk water hauling and water bottling systems, consistent with the state’s Safe Drinking Water Program. DEP does not, however, define “spring” or “spring water” and does not maintain records or lists that identify water sources as supplying spring water.

Plaintiff claims that the water extracted from Pine Valley does not meet the FDA’s definition of spring water, and is, in fact, well water. Plaintiff primarily bases his claims on a walk-through of the Pine Valley site that he conducted in 1997 and a hydrologist report for the site that he reviewed in 2008. Plaintiff further claims that Land fraudulently markets and sells Pine Valley well water as the more desirable spring water, thereby diminishing Plaintiff’s market to sell legitimate spring water. As to Niagara and Ice River, Plaintiff claims that they ceased buying water from him to pursue a fraudulent plan to sell Defendant Land’s spuriously labeled water to consumers, causing Plaintiff to lose sales. Frompovicz, 337 F. Supp.3d at 510. The record is replete with evidence of Plaintiff’s deep-seated animosity towards Land. In an email to a Niagara employee from June 2008, Plaintiff asserted that Pine Valley’s water was not true spring water. In 2013, Plaintiff filed a complaint with the FDA, raising many of the same claims asserted here. In 2017, Plaintiff filed a complaint with the DEP, claiming that the organization turned a blind eye to Land’s violation of state water regulations. In a 2017 email to

a Niagara employee, Plaintiff stated that he “intend[ed] to do all that I can to finish [Land] off. That is a promise.” And in the course of this litigation, Plaintiff testified that he harbored “animus, absolutely,” against Land. C. Procedural History Plaintiff filed this suit in 2018. Defendants moved to dismiss the Complaint for failure to state a claim, which the Court granted in part and denied in part. See Frompovicz v. Niagara Bottling, LLC, 313 F. Supp.3d 603 (E.D. Pa 2018). Plaintiff then filed an Amended Complaint, and Defendants again moved to dismiss. The Court granted the motion in part and denied in part, finding inter alia that Plaintiff made out viable Lanham Act false advertising claims against Land, Ice River, and Niagara. Frompovicz, 337 F. Supp.3d at 510.

Plaintiff now moves to certify the following two classes: (1) “All persons or entities who, between January 8, 2012 and the present . . . extracted spring water for sale within 400 miles of either Pine Valley in New Ringgold, PA, Niagara’s bottling plants in Allentown or Hamburg, PA, or Ice River’s bottling plan in Allentown, PA” (hereinafter “the Extractor Class”); and, (2) “All persons or entities who, between January 8, 2012 and the present . . . bottled spring water for sale in the United States,” (hereinafter “the Bottler Class”). Plaintiff seeks both injunctive relief and damages on the putative class claims. II. DISCUSSION A. Legal Standard “[E]very putative class action must satisfy the four requirements of Rule 23(a) and the requirements of either Rule 23(b)(1), (2), or (3).” Marcus v. BMW of N. Am., LLC, 687 F.3d

583, 590 (3d Cir. 2012).

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FROMPOVICZ v. NIAGARA BOTTLING, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/frompovicz-v-niagara-bottling-llc-paed-2019.