Frida Kahlo Corporation v. Mara Cristina Teresa Romeo Pinedo

CourtCourt of Appeals for the Eleventh Circuit
DecidedApril 17, 2026
Docket24-10293
StatusPublished

This text of Frida Kahlo Corporation v. Mara Cristina Teresa Romeo Pinedo (Frida Kahlo Corporation v. Mara Cristina Teresa Romeo Pinedo) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Frida Kahlo Corporation v. Mara Cristina Teresa Romeo Pinedo, (11th Cir. 2026).

Opinion

USCA11 Case: 24-10293 Document: 37-1 Date Filed: 04/17/2026 Page: 1 of 20

FOR PUBLICATION In the United States Court of Appeals For the Eleventh Circuit ____________________ No. 24-10293 ____________________

FRIDA KAHLO CORPORATION, FRIDA KAHLO INVESTMENTS, S.A., Plaintiffs-Appellants, versus MARA CRISTINA TERESA ROMEO PINEDO, an individual, FAMILIA KAHLO S.A. DE C.V., a Mexico corporation, Defendants-Appellees.

____________________ Appeal from the United States District Court for the Southern District of Florida D.C. Docket No. 1:22-cv-22399-DPG ____________________ USCA11 Case: 24-10293 Document: 37-1 Date Filed: 04/17/2026 Page: 2 of 20

2 Opinion of the Court 24-10293

Before LUCK, LAGOA, and ABUDU, Circuit Judges. LAGOA, Circuit Judge: This appeal arises out of a dispute over the trademarks of the late, well-known Mexican artist Frida Kahlo and whether the dis- trict court had personal jurisdiction over Defendants Familia Kahlo S.A. de C.V. (“Familia Kahlo”) and Mara Cristina Teresa Romeo Pinedo. Three years ago, Plaintiffs Frida Kahlo Corporation (“FKC”) and Frida Kahlo Investments, S.A. brought a lawsuit claiming Defendants had violated Florida tort law and the Lanham Act by sending threatening and false cease-and-desist letters to Plaintiffs’ business partners in Florida to stop the use of Frida Kahlo trademarks. The district court dismissed the lawsuit, finding that it lacked personal jurisdiction over Pinedo because of Florida’s cor- porate shield doctrine, and that it lacked personal jurisdiction over both Defendants because the minimum contacts test was not satis- fied. Plaintiffs appealed. After careful review, and with the benefit of oral argument, we reverse the district court’s decision. We hold that the corporate shield doctrine does not apply to Pinedo, because the cease-and- desist letters state that they were sent on behalf of Pinedo in her personal capacity. We also hold that the Due Process Clause does not bar personal jurisdiction over Familia Kahlo or Pinedo. This is because the effects test is easily satisfied in this case and because, contrary to the district court’s decision, a tortious cease-and-desist letter can satisfy the minimum contacts test. USCA11 Case: 24-10293 Document: 37-1 Date Filed: 04/17/2026 Page: 3 of 20

24-10293 Opinion of the Court 3

I. FACTUAL & PROCEDURAL BACKGROUND Magdalena Carmen Frida Kahlo y Calderon, the Mexican artist known as Frida Kahlo, died in 1954. Pinedo is Kahlo’s grand- niece and is a citizen and resident of Mexico. Familia Kahlo is a Mexican corporation, of which Pinedo is an owner and former of- ficer. Pinedo travels throughout the United States to promote Frida Kahlo at exhibits and events, representing herself and Familia Kahlo. After Frida Kahlo’s death, certain rights to her intellectual property were passed to her niece, Isolda Pinedo Kahlo, and Pinedo. In 2004, FKC, a Panamanian corporation with its principal place of business in Florida, was formed to educate, share, and pre- serve the art, image, and legacy of Frida Kahlo through the com- mercialization and licensing of the “Frida Kahlo” brand. In 2005, Isolda Pinedo Kahlo, Pinedo, and Familia Kahlo entered into an agreement assigning FKC the rights to the Frida Kahlo name, like- ness, brand, and marks (the “2005 Agreement”). The individual trademarks were assigned to FKC in separate agreements. FKC claims it owns hundreds of trademarks, including the six trademarks at issue here and several copyrighted works (the “FKC Trademarks”). FKC also claims common law rights in vari- ous marks in the United States through substantial and continuous use in commerce. In 2008, Frida Kahlo Investments, S.A., a Pana- manian corporation with an office in Florida, was formed to help manage FKC’s trademarks. USCA11 Case: 24-10293 Document: 37-1 Date Filed: 04/17/2026 Page: 4 of 20

4 Opinion of the Court 24-10293

At some point, the parties to the 2005 Agreement began dis- puting FKC’s ownership of the assigned intellectual property rights, resulting in litigation in several countries, including Panama and Spain. Plaintiffs allege that, as early as 2017, Defendants at- tacked Plaintiffs’ intellectual property rights in the United States by sending cease-and-desist letters to Plaintiffs’ licensees in different states. Plaintiffs assert that Defendants’ efforts first reached into Florida on January 19, 2021, when they sent a cease-and-desist letter to CIC Media TV in Miami, Florida, requesting that it not violate Defendants’ intellectual property rights. Around 2022, Plaintiffs contracted with Primo Entertain- ment LLC, a Florida limited liability company, and Garber IMC as licensees to cobrand, promote, and publish walk-through exhibi- tions titled “Frida Kahlo – The Life of an Icon.” The exhibitions explore Frida Kahlo’s life using collections of historical photo- graphs, original films, digital environments, artistic installations, collector’s items, and music. The exhibitions were scheduled for seven cities across the United States, including Miami, Florida. Plaintiffs also contracted with OEG Latino to have Casely, Inc., a licensee and maker of phone covers, sell Frida Kahlo branded phone covers at the exhibitions. On July 22, 2022, Defendants, through Familia Kahlo’s Gen- eral Manager, Alfonso Durán, sent cease-and-desist letters to Primo, OEG, and Garber IMC requesting that they refrain from participating in any business initiative involving the use of the name or image of Frida Kahlo. On July 25, 2022, Defendants sent USCA11 Case: 24-10293 Document: 37-1 Date Filed: 04/17/2026 Page: 5 of 20

24-10293 Opinion of the Court 5

a similar cease-and-desist letter to Casely. Defendants’ cease-and- desist letters identified Familia Kahlo as the representative of Pinedo in her capacity as the heiress of Frida Kahlo. The letters informed the licensees of pending lawsuits in Panama and Spain and requested that they “refrain from participating, directly or in- directly, in any business initiative that involves the use of the name or image of the painter Frida Kahlo.” Otherwise, the letter stated, “we will hold you jointly and severally liable for any damages.” De- fendants’ letters did not identify any trademark or copyright regis- trations or otherwise identify their intellectual property rights. Because Plaintiffs obtained copyright licenses for the images of Frida Kahlo in the Exhibitions, Plaintiffs contend that Defend- ants do not have any rights of publicity related to Frida Kahlo’s name or likeness in the United States. Indeed, Plaintiffs assert that Defendants have never enforced or defended any trademark rights in the name Frida Kahlo. Plaintiffs claim that they are incurring damages because Defendants continue to intimidate Plaintiffs’ li- censees in various states, including Florida. Defendants assert that this is Plaintiffs’ second attempt to ad- judicate a matter in the United States that should be adjudicated in Mexico City. Defendants argue that the district court lacked subject matter jurisdiction because the assignments contain a mandatory forum selection clause stating that disputes relating to the 2005 Agreement and assignments can be conducted only in Mexico City. Plaintiffs, however, claim that the FKC Trademarks are outside the scope of the 2005 Agreement and assignments. USCA11 Case: 24-10293 Document: 37-1 Date Filed: 04/17/2026 Page: 6 of 20

6 Opinion of the Court 24-10293

On July 29, 2022, Plaintiffs filed this action against Defend- ants for copyright infringement, tortious interference with advan- tageous business relationships, and declaratory relief under 28 U.S.C. § 2201. Later, Plaintiffs dropped their copyright infringe- ment claim.

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