FOUR S SHELL LIMITED LIABILITY COMPANY v. PMG LIMITED LIABILITY COMPANY

CourtDistrict Court, D. New Jersey
DecidedSeptember 14, 2020
Docket3:16-cv-05701
StatusUnknown

This text of FOUR S SHELL LIMITED LIABILITY COMPANY v. PMG LIMITED LIABILITY COMPANY (FOUR S SHELL LIMITED LIABILITY COMPANY v. PMG LIMITED LIABILITY COMPANY) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
FOUR S SHELL LIMITED LIABILITY COMPANY v. PMG LIMITED LIABILITY COMPANY, (D.N.J. 2020).

Opinion

NOT FOR PUBLICATION UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW JERSEY

FOUR S SHELL LIMITED LIABILITY COMPANY, Civil Action No.: 16-cv-5701 (PGS)(TJB) Plaintiff, MEMORANDUM V. PMG LIMITED LIABILITY COMPANY, Defendant.

This trial arises out of the non-renewal or termination of a dealer (Plaintiff Four S Shell Limited Liability Company (“Four S Shell”)) from a franchise to operate a gasoline station owned by Defendant PMG New Jersey, LLC (“PMG”), which is a motor fuel distributor. Four S Shell’s sole claim was brought under the Petroleum Marketing Practices Act (‘PMPA”), 15 U.S.C. § 2801, et seg.' A three-day bench trial was conducted. The Court has subject matter jurisdiction over this action pursuant to PMPA. In this action, Four S Shell alleges that PMG failed to renew and/or terminate a franchise agreement in good faith and in the normal course of business, contrary to § 2802(b) of PMPA. Under § 2802(b)(3), a gas station franchisor (PMG) may amend, non-renew, or terminate a franchise agreement with a franchisee (Four S Shell) as long as it does so in good faith and in the normal course of business. Jd. § 2802(b)(3)(A)(i).

The parties do not dispute that PMPA applies. Moreover, the Dealer Lease and Supply agreement dated September 30, 2013 provides that “each party . . . reserves all rights under [PMPA];” and defendant acknowledged that “the only remaining issue is PMG’s subjective good faith.” (Joint Ex. 1 $26, ECF No. 88 at 2282).

In an action under PMPA, a burden-shifting framework applies. Initially, a dealer (franchisee) must prove that it was terminated or non-renewed by the franchise owner (franchisor) and, if a dealer so proves, then the franchisor must show it complied with Sections 2802(b) or 2803 of PMPA.” The statute provides that: In any action under subsection (a), the franchisee shall have the burden of proving the termination of the franchise or the nonrenewal of the franchise relationship. The franchisor shall bear the burden of going forward with evidence to establish as an affirmative defense that such termination or nonrenewal was permitted under section 2802(b) or 2803 of this title, and, if applicable, that such franchisor complied with the requirements of section 2802(d) of the title. Id. § 2805(c); see also Glenside W. Corp. v. Exxon Co., U.S.A. 761 F. Supp. 1100, 1109 (D.N.J. 1991); Duff Marathon Petroleum Co., 51 F. 3d 741, 744 (7th Cir. 1995). At a bench trial, the Court has three roles. First, as trier of fact, the Court’s duty is to decide the facts from the evidence that was presented during the trial, and to assess the credibility of the witnesses. The second duty is to apply the law to the facts. Lastly, the Court must clearly explain the facts and the legal principles underpinning its decision. Like a jury, the Court performed these duties fairly and impartially. It considered all of the evidence presented and used common sense, in light of everyday experience with people and events. As such, the Court gave the evidence whatever weight it believed it deserved. See Third Circuit Model Jury Charge 1.5. The crux of this case revolves around the non-renewal of a franchise agreement to operate a gas station. Four S Shell contends that PMG’s proposal to increase rent eighty-three percent (i.e., from $5,466.67 to $10,000 per month) in order to renew the franchise agreement

? In the testimony, the witnesses referred to PMG as the distributor and Four S Shell as the dealer; however, the PMPA refers to the distributor as franchisor and dealer as franchisee. Herein, both references are utilized.

was a bad faith effort to terminate or non-renew Four S Shell from the gas station, in violation of PMPA. PMG disagrees and argues that the proposed rent was offered in good faith and calculated in the ordinary course of business by determining the rent through PMG’s guideline rent formula. In sum, this case boils down to one question: did PMG offer to renew Four S Shell’s franchise agreement in good faith and in the ordinary course of business? As noted above, Four S Shell must prove its agreement was terminated or non-renewed by PMG, and PMG bears the burden of demonstrating that its rent increase proposal was made in good faith and in the ordinary course of business. 15 U.S.C. § 2805(c); see also Coast Vill., Inc. v. Equilon Enters., 163 F. Supp. 2d 1136, 1176 (C.D. Cal. 2001), aff'd, 64 F. App’x 36 (9th Cir. 2003); Ferriola v. Gulf Oil Corp., 496 F. Supp. 158, 162 (E.D. Pa. 1980), aff'd, 649 F.2d 859 (3d Cir. 1981). With this background, the findings of fact and conclusions of law follow. Fed. R. Civ. P. 52. FINDINGS OF FACT Three witnesses testified: James Deakin, Vice President of Business of PMG; Steve McGee, a former District Development Manager (“DDM”) of PMG; and Shilpa Sathu, sole owner of Four S Shell. In addition, a number of exhibits and stipulations were admitted into evidence. PMG and Four S Shell were subject to a Dealer Lease and Supply Agreement dated September 30, 2013 (Joint Ex. 1)? for a gas station (designated within the Supply Agreement as Station 9538) located at the intersection of Route 1 South and Finnegan’s Lane in South Brunswick, New Jersey (hereinafter, “Station 9538” or “Station’”). That site is in a high traffic

3 “Joint Ex.” refers to the parties’ Joint Trial Exhibits.

area between New Brunswick and Princeton, New Jersey. Route 1 is a major roadway that connects the metropolitan areas of New York City, Newark and Philadelphia. Four S Shell is a New Jersey limited liability company. (Stipulations of Fact (“Stip.”) ] 1, ECF No. 87; Bench Trial Transcript (“T.”’”) 367:3-6). Shilpa Sathu is Four S Shell’s owner and sole member. (Stip. 3). Sathu is highly educated — she earned a bachelor’s degree in electrical engineering and a postgraduate degree in information technology at an educational institution in India. (T. 367:17-21). Prior to her interest in Four S Shell, Sathu was employed part-time at a New Jersey law firm in an administrative capacity. (T. 367:22-368:13). When Sathu acquired Station 9538, she had no experience managing and operating a gas station. (See id.). After her franchise agreement was non-renewed or terminated, she became employed as a business analyst at Head First in New York City. (T. 366:22-25). PMG is a Virginia limited liability company with its principal place of business located in Woodbridge, Virginia. (Stip. □ 4). PMG distributes branded motor fuels to fuel service stations for retail sale.* (/d. 45). Some of the stations to which PMG distributes fuels are operated as franchises, with PMG serving as the franchisor and a station operator serving as the franchisee. (Id. 46). Overall, PMG conducts business at sites from Florida to Maine; it operates seventy- eight fuel stations in New Jersey and supplies fuel to an additional ninety-eight stations within the state. (/d. Jf 7, 8). HISTORY OF STATION 9538 In 2011, PMG purchased approximately forty to fifty gas stations from Shell Oil, including Station 9538. (dd. 11, 128; T. 62:12-23, T. 63:5-9). Because Station 9538 was

* Although this was a stipulated fact, at trial PMG employee James Deakin disagreed with the characterization of PMG’s business as solely a distributor of branded motor fuel. He viewed PMG as “a real estate company first[,]” but “[m Jost of our real estate is tied up in asset . . . we’re in real estate business and we manage real estate to the best of our ability... .” (T. 186:1-16).

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FOUR S SHELL LIMITED LIABILITY COMPANY v. PMG LIMITED LIABILITY COMPANY, Counsel Stack Legal Research, https://law.counselstack.com/opinion/four-s-shell-limited-liability-company-v-pmg-limited-liability-company-njd-2020.