Foodmark, Inc. v. Alasko Foods, Inc.

768 F.3d 42, 2014 U.S. App. LEXIS 18779, 2014 WL 4920405
CourtCourt of Appeals for the First Circuit
DecidedOctober 1, 2014
Docket13-2188
StatusPublished
Cited by4 cases

This text of 768 F.3d 42 (Foodmark, Inc. v. Alasko Foods, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Foodmark, Inc. v. Alasko Foods, Inc., 768 F.3d 42, 2014 U.S. App. LEXIS 18779, 2014 WL 4920405 (1st Cir. 2014).

Opinion

THOMPSON, Circuit Judge.

Appellant Alasko Foods, Inc. (“Alasko”) and appellee Foodmark, Inc. (“Foodmark”) wage a pitched battle over the meaning of certain provisions in their “U.S. Representation Agreement [and] Sales Management Agreement,” which governed their nearly five-year relationship. The district court found that, in accordance with its contractual obligations, Alasko owed Foodmark a “Non-Renewal Termination Fee” when it decided to part ways with Foodmark. Having so concluded, the district court granted Foodmark’s motion for summary judgment, and Alasko appealed. At stake is approximately $1.1 million. Although Alasko attacks the district court’s decision on a multitude of fronts, Alasko’s contractual obligations are clear, and the record reveals no genuine issue of fact for trial. Accordingly, we affirm.

I. BACKGROUND

The underlying facts are generally undisputed. We set them forth in the light most favorable to Alasko as the non-moving party, Rivera-Colón v. Mills, 635 F.3d 9, 10 (1st Cir.2011), reserving some for our discussion of the parties’ specific legal arguments.

Foodmark is a Massachusetts corporation that assists food manufacturers in marketing “branded-label” and “private-label” products to retailers. 1 Alasko is a Canadian corporation headquartered in Montreal, Québec that sells frozen fruit and vegetables to retail outfits. Sometime in 2006, Foodmark approached Alasko to discuss the possibility of marketing Alasko’s products in the United States, a market Alasko had yet to tap into. After a period of negotiation, on July 20, 2007, the parties signed a “U.S. Representation Agreement [and] Sales Management Agreement” (“Agreement”).

1. Terms of the Agreement

Alasko retained Foodmark to provide “private label sales management” and act as its “exclusive private label sales management team” with respect to “Target Accounts,” which consisted of supermarkets and so-called “club stores” in the United States. See Agreement §§ 1-4. Foodmark was to manage sales of Alasko’s frozen fruit and vegetable products, referred to in the Agreement as “Product Lines.” Agreement § 2. The Agreement *44 sets forth the scope of Foodmark’s duties as follows:

5. [Foodmark’s] Responsibilities and Obligations:
a. To exclusively represent [Alasko] and the designated Product Lines to the Target Accounts within the Territory;
b. To review and to familiarize its staff with all facets of the current product line, production costs and margin requirements;
c. To manage and/or appoint brokers and insure [sic ] that the product line is presented to the specified Target Accounts;
d. If necessary, to process all orders from accounts and brokers, including EDI when applicable;
e. To assume all normal expenses in the performance of its assigned responsibilities (includes entertainment, travel, food and lodging);
f. To hold in strictest confidence all information deemed to be sensitive (includes product composition, manufacturing procedures, distribution methods and customer lists)[.]

Agreement § 5. In exchange, Alasko promised to pay Foodmark a “Management Fee” of 5% of “the net invoice sales of all Products” in the United States. 2 Agreement §§ 6.e, 7.a.

But Foodmark’s compensation was not limited to its management fee. Alasko agreed that, under certain circumstances, it would pay Foodmark a “termination fee” at the end of their business relationship. Although the Agreement provides different mechanisms for ending the parties’ work together, we need only concern ourselves with those few sections applicable here.

The Agreement broke the parties’ relationship into terms of one or three years that would renew automatically unless either party notified the other of its intent not to renew. Section 11, inserted at Alasko’s behest, allowed it to terminate the Agreement during the middle of any term upon ninety-days notice. Agreement § 11. Should it “eleet[ ] not to renew the Agreement for any 3-year term,” Alasko would pay Foodmark a “Non-Renewal Termination Fee.” Agreement § lO.d. This fee was to be calculated “based on the net invoice sales for the last 13-week period of the term, annualized, for accounts managed by [Foodmark].” Agreement § 10.f. As applicable here, the Termination Fee amounted to 10% of Alasko’s sales up to $10 million, 8% of sales between $10 million and $25 million, and 6% of sales over $25 million. Agreement § lO.f.

The Agreement also envisioned a circumstance in which Alasko could end its relationship with Foodmark without owing a termination fee. Section 13, “Breach of Agreement,” provides each party the right to terminate if the “other party defaults in the performance of any material obligation hereunder or materially fails to comply with any provision of this Agreement or materially breaches any representation contained herein.” Agreement § 13. Unlike Section 10, Section 13 makes no provision for a termination fee.

2. The Agreement’s Life and Death

With the Agreement in place, Foodmark started trying to secure United States buyers for Alasko’s products. It began by familiarizing itself with Alasko’s products, capabilities, and strategies. It then “engaged in discussions [with Alasko] about the best course of action for U.S. sales and *45 decided to pursue retail private label sales.” Having charted this course, Food-mark analyzed the relevant market, made appointments with retailers to present Alasko’s products, and obtained feedback from its own preexisting clients to determine whether any of Alasko’s products needed “fme-tun[ing]” before being put on the market. All told, Foodmark peddled Alasko’s products to twenty-two retailers in the United States, all at its own expense.

By December 2007, Foodmark had brought in a broker, TBG, LLC (“TBG”), to assist it in pitching Alasko’s products to Sam’s Club, a major United States retailer. 3 At some point (the record does not disclose exactly when), Foodmark decided it would introduce TBG to Alasko. In July 2009, Sam’s Club committed to purchase private-label frozen food from Alasko. Alasko subsequently entered into a direct Brokerage Agreement with TBG for its new Sam’s Club account. 4

The Brokerage Agreement sets TBG up as Alasko’s “broker” with respect to Alasko’s sales to Sam’s Club. See Brokerage Agreement § 1 and Schedule A. Its specific obligations were spelled out as follows:

[TBG] shall maintain a business organization and workforce adequate in every way to:
A. Regularly contact its Accounts’ buying office;
B. Diligently and with reasonable frequency solicit and promote the sales of all [Alasko] Products.

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Cite This Page — Counsel Stack

Bluebook (online)
768 F.3d 42, 2014 U.S. App. LEXIS 18779, 2014 WL 4920405, Counsel Stack Legal Research, https://law.counselstack.com/opinion/foodmark-inc-v-alasko-foods-inc-ca1-2014.