Flynn v. Marriott Ownership Resorts, Inc.

165 F. Supp. 3d 955, 2016 U.S. Dist. LEXIS 24787, 2016 WL 843251
CourtDistrict Court, D. Hawaii
DecidedFebruary 29, 2016
DocketCIVIL 15-00394 LEK-BMK
StatusPublished
Cited by6 cases

This text of 165 F. Supp. 3d 955 (Flynn v. Marriott Ownership Resorts, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Hawaii primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Flynn v. Marriott Ownership Resorts, Inc., 165 F. Supp. 3d 955, 2016 U.S. Dist. LEXIS 24787, 2016 WL 843251 (D. Haw. 2016).

Opinion

ORDER GRANTING IN PART AND DENYING IN PART DEFENDANTS’ MOTION TO DISMISS THE COMPLAINT

Leslie E. Kobayashi, United States District Judge

On December 24, 2015, Defendants Marriott Ownership Resorts, Inc. (“MORI”); Marriott Vacations Worldwide Corporation, doing business as Marriott Vacations Club (“MVC”); Marriott Resorts, Travel Company, Inc., doing business as MVC Exchange Company (“MVC Exchange”); Marriott Resorts Hospitality Corporation (“Marriott Hospitality”); First American Trust, FSB (“the Trustee”); MVC Trust; Kauai Lagoons LLC (“Kauai Lagoons”); and Marriott Kauai Ownership Resorts, Inc., doing business as Marriott Vacation Club International (“MKORI,” all collectively, “Defendants”), filed their Motion to Dismiss the Complaint (“Motion”). [Dkt. no. 24.] Plaintiffs Michael Kevin Flynn and Marla Kay Flynn; and Plaintiffs Patrick R. Flynn and Mary Kay Flynn, Trustees of the Flynn Family Trust, (all collectively, “Plaintiffs”) filed their memorandum in opposition on January 22, 2016, and Defendants filed their reply on February 5, 2016. [Dkt. nos. 26, 27.] This matter came on for hearing on February 16, 2016. After careful consideration of the Motion, supporting and opposing memoranda, and the arguments of counsel, Defendants’ Motion is HEREBY GRANTED IN PART AND [959]*959DENIED IN PART for the reasons set forth below.

BACKGROUND

I. The Complaint

Plaintiffs filed their Class Action Complaint (“Complaint”) on October 2, 2015.1 According to the Complaint, in 2004, Michael and Marla Flynn purchased from MORI “a week ownership interest in an Ocean View Two Bedroom Makai Unit” at Marriott’s Ko Olina Beach Club (“Ko Oli-na”), and, in 2005, they purchased from MORI “a week ownership interest in an Ocean View Two Bedroom Unit” at Ko Olina. [Complaint at ¶ 19.] In 2013, they purchased from a third party an odd-year week ownership interest at Ko Olina. [Id.] In 2006, they upgraded a week ownership interest at Marriott’s Maui Ocean Club (“Maui Ocean”) to “a Two Bedroom Ocean View Unit” in a newer phase of the resort. In 2007, they purchased from MORI “a Three Bedroom Ocean Front Unit” at the Maui Ocean. [Id. at ¶ 20.]

In 2004, Plaintiffs Patrick R. Flynn and Mary Kay Flynn, Trustees of the Flynn Family Trust (“Patrick and Mary Flynn”), purchased from MORI “a week ownership interest in an Ocean View Two Bedroom Unit” at Ko Olina. In 2006, they purchased from MORI “a week ownership interest in an Ocean View Two Bedroom Unit” at Maui Ocean. In 2007, they purchased “a Platinum season timeshare interest in Marriott’s Newport Coast Villas” (“Newport Coast”). [Id. at ¶ 23.]

According to the Complaint, in 2010, Marriott2 owned tens of thousands of unsold timeshare interests in various resorts. In part to sell this inventory, Marriott created a points-based timeshare program (“Destination Program” or “Points-Based Program”), in which timeshare owners are allotted points that they use to reserve stays at various Marriott timeshare resorts (“Points Owners”). Marriott transferred its unsold inventory of timeshare interests to the MVC Trust, and the Points Owners buy beneficial interests (“Bis”) in the trust. Plaintiffs allege that the Points-Based Program is radically different from Marriott’s traditional timeshare program (“Weeks-Based Program”), in which the timeshare owners (“Week Owners”) buy weeks during a specific period at a specific resort (“Home Resort”). Marriott has attempted to convince the Week Owners to convert their timeshare interests to Bis, and, if a Week Owner declines, Marriott attempts to sell him points as a supplement to his interest in the Weeks-Based Program. [Id. at ¶¶ 2-3.] Michael and Marla Flynn do not own any interest in the Points-Based Program. [Id. at ¶21.] In 2014, during a stay at Newport Coast, Patrick and Mary Flynn purchased from MORI an interest in the Points-Based Program. [Id. at ¶ 24.]

MVC reports that, as of January 2, 2015, it operates fifty-eight properties (“Marriott Timeshare Resorts”) with 12,866 units, and there are approximately 415,000 timeshare owners. There are five Hawai’i timeshare resorts (“Hawai’i Marriott Timeshare Resorts”) — including Maui Ocean and Ko Oli-na — among the fifty-eight. [Id. at ¶ 27.] The Complaint alleges that Marriott Hospitality is a wholly-owned subsidiary of MORI, and it is the managing agent/operator of some of the Marriott Timeshare Resorts, including the Hawai’i Marriott Timeshare Resorts. [Id. at ¶ 33.] MVC Exchange is also a wholly-owned subsidiary of MORI. It “provides exchange and reservation services as the operator of the Mar[960]*960riott Vacation Club Destinations Exchange Program (‘the Exchange Program’).” [Id. at ¶ 31.] The Exchange Program, which was introduced with the Points-B'ased Program, allows Points Owners to exchange their points-based interests. [Id. at ¶ 61.]

I. Allegations Regarding the Ability to Use Timeshare Units

Plaintiffs argue that: Marriott operates the Weeks-Based Program and the Points-Based Program “in a manner that sacrifices the use right of one set of owners for the betterment of another set”; and this practice “is inequitable and unlawful.” [Id. at ¶ 4.] Plaintiffs argue that Marriott “unfairly gives superior reservation and use rights” to the Points Owners, of whom there is “an exponentially growing number.” [Id. at ¶ 5.] The competition from the Points Owners allegedly prevents the Week Owners — particularly those like Plaintiffs who own multiple weekly interests in premier resorts, such as the Ha-wai’i Marriott Timeshare Resorts (“Multi-Week Owners”) — from exercising their stay rights. In addition to the increased competition from the Points Owners in general, Marriott allegedly reserves the best units and weeks for the MVC Trust, thereby depriving the Week Owners of the chance to compete fairly for those units and weeks.3 The Week Owners must compete for the lower quality units and less desirable weeks that remain after the skimming process. [Id.] Plaintiffs argue that Marriott’s practices violate:

(1) [Plaintiffs’] reservation and use rights, (2) [Plaintiffs’] right to compete on an equitable “first-come, first-served” basis with other owners of weekly timeshare interests, and (3) Marriott’s promise to not compete unfairly with its owners by awarding itself greater reservation rights with respect to its ownership interests.

[Id.] In addition, Plaintiffs argue that Marriott’s practices violate: the statutory prohibition against selling a use week to more than one purchaser, i.e. the “one-to-one use-right to use-night requirement” (“One-to-One Rule”); and the consumer protection laws that prohibit unfair and unlawful conduct. [Id. at ¶ 6.]

Plaintiffs state that, when Marriott sells the Bis in the Points-Based Program, it refers to them as “timeshare estates.” Plaintiffs argue that this misleads the Week Owners into believing that, when they purchase points to supplement their week-based interests, they are purchasing real estate interests. Plaintiffs assert that, when the Week Owners purchase supplemental points, “they become liable for a share of maintenance fees for Marriott’s unsold timeshare interests in all resorts Marriott has included in the MVC Trust.” [Id. at ¶ 7.] Patrick and Mary Flynn pay annual maintenance and enrollment fees for their Bis in the MVC Trust. The amount of the fees in 2015 was approximately $927.50. [Id. at ¶ 24.]

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165 F. Supp. 3d 955, 2016 U.S. Dist. LEXIS 24787, 2016 WL 843251, Counsel Stack Legal Research, https://law.counselstack.com/opinion/flynn-v-marriott-ownership-resorts-inc-hid-2016.