Floyd Fox v. Mazda Corporation Of America

868 F.2d 1190, 1989 U.S. App. LEXIS 2313
CourtCourt of Appeals for the Tenth Circuit
DecidedMarch 1, 1989
Docket87-2609
StatusPublished

This text of 868 F.2d 1190 (Floyd Fox v. Mazda Corporation Of America) is published on Counsel Stack Legal Research, covering Court of Appeals for the Tenth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Floyd Fox v. Mazda Corporation Of America, 868 F.2d 1190, 1989 U.S. App. LEXIS 2313 (10th Cir. 1989).

Opinion

868 F.2d 1190

Floyd FOX, d/b/a Mazda of Weatherford, Kae Myers, d/b/a Kae
Myers Mazda; Floyd Fox; Floyd Fox Mazda, Inc., Plaintiffs,
and
Fox Motors, Inc.; Kae Myers Motors, Inc., d/b/a Kae Myers
Mazda, Plaintiffs-Appellants,
v.
MAZDA CORPORATION OF AMERICA; Mazda Motors of America;
Mazda Distributors (Pacific), Inc.; Mazda Motors
of America (Central), Inc., Defendants,
Mazda Distributors (Gulf), Inc., Defendant-Appellee.

No. 87-2609.

United States Court of Appeals,
Tenth Circuit.

March 1, 1989.

Jack N. Price, Austin Tex., for plaintiffs-appellants.

Charles T. Newton, Jr. (Richard D. Milvenan, Vinson & Elkins, of counsel, with him on the brief), Houston, Tex., Murray E. Abowitz, Noma D. Gurich, Abowitz & Welch, Oklahoma City, Okl., of counsel, with him on the brief), for defendant-appellee.

Before HOLLOWAY, Chief Judge, and BARRETT and EBEL, Circuit Judges.

BARRETT, Senior Circuit Judge.

Fox Motors, Inc. (Fox) and Kae Myers Motors, Inc. (Myers), hereinafter collectively referred to as appellants, appeal from a stipulated judgment of $75,000 entered against Mazda Distributor (Gulf), Inc. for the purpose of challenging rulings of the trial court limiting appellants' proof of damages.

This case is before us for the second time. The relevant facts were detailed in our prior opinion, Fox Motors, Inc. v. Mazda Distributors (Gulf), 806 F.2d 953 (10th Cir.1986) (Fox I ). In Fox I, we observed:

Mazda automobiles are manufactured in Japan and imported into the United States. As of May 1978, Central handled Mazda imports bound for thirty-one western and midwestern states. Central provided vehicles to Gulf, an independently owned company which in turn distributed vehicles to individual dealerships in eleven states near the Gulf of Mexico. Fox and Myers, Mazda dealers since 1972, are dealerships established and supplied by Gulf. Neither dealer carried the vehicles of competing manufacturers along with those of Mazda, although after 1973 they were free to do so.

Mazda experienced poor sales between 1974 and 1977. By 1978, the only Mazda vehicle available from distributors was a new subcompact, the GLC. Many of these cars accumulated in Gulf's inventory. A number of dealers, including Fox and Myers, became financially weakened. Nonetheless, both were initially encouraged to remain with Mazda in anticipation of new, better selling models. Mazda's sales began improving in 1978 with the introduction of a highly successful sports car, the RX-7.

RX-7s were popular but scarce. Consequently, Central was required to allocate its supply among distributors, who were required to do the same among dealers. Gulf implemented an allocation system which provided dealers with RX-7s in proportion to the number of GLCs which each dealer had sold during previous three-month intervals. In other words, the better dealers, those who had been more successful at moving GLCs, received a greater number of RX-7s. Notably, a dealer could not obtain additional RX-7s by increasing its purchases of GLCs from Gulf; it could only get more RX-7s by selling GLCs. Thus, those who continued to sell more GLCs were able to purchase more of the scarce RX-7s than the less successful Mazda dealers. Under this system, Gulf was able to shift its inventory of GLCs to dealers, who were selling them at a discount.

During this period of increased sales, Gulf added a significant number of new dealers. These dealers received an initial allotment of RX-7s without regard for any initial success in marketing GLCs. This allocation system remained in effect from March 1978 until April 1979, when RX-7 sales were included in the formula for obtaining additional cars.

* * *

Fox and Myers brought this action for damages. The district court ultimately submitted the case to the jury on the anti-trust claims: (1) that Gulf's allocation method constituted a presumptively illegal tying arrangements, and (2) that Central had conspired with Gulf to implement the system. This court also submitted the contention that Gulf's conduct with respect to Fox and Myers violated the Dealers' Act. In accordance with the jury verdict in favor of Fox and Myers on these claims, the court entered a treble damage judgment of approximately $1 million for Fox and $1.4 million for Myers, plus attorney's fees and interest. The district court denied defendants' post-trial motions for judgment notwithstanding the verdict and for new trial (footnote omitted).

806 F.2d at p. 956.

Thereafter, we reversed the judgment of the district court imposing liability upon Central and Gulf under the antitrust laws and set aside the damages awarded thereon. However, we affirmed Gulf's liability under the Automobile Dealers' Day in Court Act, 15 U.S.C. Secs. 1221, et seq., (Dealers' Act), and accordingly remanded for a new trial on the issue of damages only. In so doing, we said:

Fox and Myers presented a damage model based upon lost profits, which purported to represent their damages under both the antitrust laws and the Dealers' Act.... Because it is impossible to determine on what basis the jury computed the damages, a new trial is required to assess damages under the Dealers' Act.

Any damage model submitted on remand may include only those losses attributable to Gulf's discriminatory allocation of vehicles. Central's actions are not at issue. Similarly, the effect of Gulf's policies and practices which are not directly related to the allocation system may not be included. Fox and Myers otherwise remain free to establish the number of RX-7s which they would have received were it not for the discrimination against established dealers.

806 F.2d at p. 961.

Fox and Myers subsequently filed a motion for rehearing in which they requested that the judgment of the district court be affirmed, or, alternatively, that the judgment of the district court be affirmed as to the actual damages awarded under the Dealers' Act or "remanded for retrial on damages with the maldistribution between sales areas to be considered in awarding damages subject to a determination of the legal responsibility of Gulf and Central for such maldistribution." Gulf also filed a petition for rehearing requesting that we vacate that portion of our opinion relative to the Dealers' Act issue or, alternatively, that we grant a new trial on all issues relative to the Dealers' Act.

On January 22, 1987, we entered an order denying both petitions for rehearing. Thereafter, the parties proceeded in accordance with our remand for a new trial on the issue of Dealers' Act damages only. On April 10, 1987, the district court entered the following minute order:

At the status/scheduling conference held in this matter, the parties advised the Court that they were unable to agree on the parameters of the damage model the plaintiffs were in process of devising....

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