Fledderman v. Daiichi Sankyo, Inc.

930 F. Supp. 2d 899, 2013 WL 1090279, 2013 U.S. Dist. LEXIS 36215, 119 Fair Empl. Prac. Cas. (BNA) 1105
CourtDistrict Court, S.D. Ohio
DecidedMarch 15, 2013
DocketCase No. 1:11-cv-530
StatusPublished

This text of 930 F. Supp. 2d 899 (Fledderman v. Daiichi Sankyo, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Fledderman v. Daiichi Sankyo, Inc., 930 F. Supp. 2d 899, 2013 WL 1090279, 2013 U.S. Dist. LEXIS 36215, 119 Fair Empl. Prac. Cas. (BNA) 1105 (S.D. Ohio 2013).

Opinion

OPINION AND ORDER

MICHAEL R. BARRETT, District Judge.

This matter is before the Court on Defendant Daiichi Sankyo, Inc.’s Motion for Summary Judgment. (Doc. 16). Plaintiff Debra Fledderman has filed an opposition (Doc. 21), and Defendant Daiichi Sankyo, Inc. has filed a reply (Doc. 35). This matter is now ripe for review.

I. FACTUAL BACKGROUND

While the facts in this case are extensive, the most relevant facts, as construed in favor of Plaintiff, are as follows:

A. Defendant

Defendant is a corporation that maintains a portfolio of marketed pharmaceuticals for hypertension, hyperlipidemia, and bacterial infections and also focuses on the discovery of novel oncology therapies. (Doc. 16-24 at # 902-03).1 Those pharmaceuticals include Azcor® and Benicar®, which are indicated for the treatment of hypertension, and Welchol®, which is indicated for the reduction of LDL cholesterol. (Id.). Defendant employs pharmaceutical sales representatives (“PSRs”) who educate key physicians about Defendant’s products and influence their prescription writing habits to increase Defendant’s share in the market. (Doc. 29 at # 1326; Doc. 29-1 at # 1380-85).

B. Plaintiff

Plaintiff worked for sixteen years in customer service and sales for Forethought Financial Services, a provider of insurance and bank trusts marketed to funeral homes. (Doc. 29 at # 1322-23). In or about July 2007, Plaintiff was hired by [901]*901Defendant as a Pharmaceutical Sales Representative (“PSR”) for the Cincinnati West territory. (Id. at # 1324). Throughout her employment, she was responsible for the marketing and promotion of Azcor®, Benicar® and Welchol® products. (Id. at # 1324-25).

When Plaintiff first began working for Defendant, her district manager was Andy Fedor. (Id. at # 1324, # 1327-28). Fedor left his role as district manager in or about June 2008. (Id. at # 1324). In or about October 2008, Plaintiff began reporting directly to a new district manager, Jack Dugan (“Dugan”), who lived in Cincinnati, Ohio. (Doc. 33 at # 2317, 2320; Doc. 35-1 at # 3168). Her regional director was Joe Morgan, who was based out of Elgin, Illinois. (Doc. 33 at #2307; Doc. 35-1 at # 3168). The Human Resources representative for the Midwest Region at the relevant times for this action was Lorraine Stoute who was based out of New Jersey. (Doc. 35-1 at # 3166)..

Plaintiff also had multiple co-workers in the Cincinnati West territory. One of those co-workers was Elizabeth Drews. (Doc. 21-3 at # 1059-60). Drews, however, reported to a different manager than Plaintiff while Plaintiff was employed with Defendant. (Id. at # 1061). It was not until a year after Plaintiffs employment with Defendant ended that Drews began reporting to Dugan as her district manager. (Id.)

C. Evaluation of PSRs

As a PSR, Plaintiff was generally assessed under the Primary Care-Specialty Sales Rep Competency Model (the “Competency Model”). (Doc. 29 at # 1350; Doc. 29-2 at # 1469-73; see also Doc. 16-23 at # 862-77). The Competency Model identifies the following six core competencies: (1) selling skills; (2) initiative and accountability; (3) product, disease state and market knowledge; (4) planning and resource management; (5) teamwork and relationship management; and (6) business administration. (Doc. 16-23 at #862-77). The Competency Model is the basic framework Defendant uses for its performance management process, including field coaching, annual performance evaluations and performance improvement plans. (Doc. 16-25 at # 940-41).

Much of the PSR coaching occurs during ride-along sessions with the district manager. (Doc. 35-1 at # 2987). The district manager provides verbal feedback as well as miniature performance evaluations known as the Field Contact Report (“FOR”). (Id.) The FCRs track sales performance and reflect ratings given and coaching conducted by the district manager as to the PSR’s competencies based upon the district manager’s observations. (Doc. 35-1 at # 3174-75). When a PSR receives more “needs development” ratings than “competent” or “highly proficient” ratings, her performance may be below expectations. (Doc. 35-1 at # 3204). However, the descriptor chosen by the district manager is based on his observations and is subjective. (Id.)

Area and regional management for Defendant also sets specific performance expectations for their direct reports. In 2009, the written Midwest Area Expectations (the “Area Expectations”) set the basic expectations for PSRs in the area, the additional area-wide goal to finish first in Year to Date (“YTD”) rankings among all other PSRs, the expectation that each PSR in the area be ranked in the top half of the nation, and the expectation that PSRs learn and use Defendant’s selling model as the foundation for developing sales competency. (Doc. 32 at # 2029-30; Doc. 32-1 at # 2090-99). While a failure to meet the sales expectations or goals does not mean that a PSR still could not meet expectations in her competencies, her [902]*902performance of the competencies is supposed to be directly correlated to her sales numbers. (Doc. 82 at #2026, #2029-30; Doc. 33 at #2364-65; Doc. 35-1 at # 3203). Plaintiff understood and agreed to the Area Expectations. (Doc. 32-1 at # 2999).

When coaching of a PSR is unsuccessful, Defendant has a process for administering progressive discipline. (Doc. 16-22 at # 813, # 828-56). The progressive discipline generally focuses on job performance and competencies rather than sales rank. (Id. at # 822). The discipline process begins with a Warning Letter. (Id. at # 828-56). Typically, an employee remains at the Warning Letter stage for up to 90 days. (Id. at # 811, # 837). If an employee does not progress, she may be immediately terminated if it is deemed appropriate. (Id. at # 833) (“DSI reserves the right to take immediate action as it deems appropriate and necessary[.]”); see also (Doc. 16-22 at # 837) (“As a reminder, with HR approval, there may be earlier action [before the 90 day period expires] on either Warning[.]”). An employee also may be put on a Final Warning Letter if she is found not to have sufficiently improved during the Warning Letter period. (Doc. 16-22 at # 833). The Final Warning Letter generally is in place for 90 days. (Id. at # 837). Human Resources and senior sales management are involved in all stages of the performance discipline process. (Doc. 16-22 at # 807). Prior to the administration of Warning Letters or Final Warning Letters, Human Resources is supposed to consult with management and obtain performance documentation along with support for a planned performance discipline. (Id. at # 807, # 834).

D. PSR Sales Rankings

As for keeping track of sales performance, Defendant uses YTD rankings, QTD rankings and Pulse Reports. The sales rankings are calculated based on a mathematical formula using sales data from an outside company. (Doc. 16-23 at #879-80). When a PSR achieves certain QTD sales rankings, she is eligible for Incentive Compensation based on a target, annual programs, and additional product contests with varying timeframes. (Doc. 16-10 at #482; Doc. 31 at #2730-31, #2747). Similarly, eligibility for annual incentive programs is based on fiscal YTD performance. (Doc.

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Bluebook (online)
930 F. Supp. 2d 899, 2013 WL 1090279, 2013 U.S. Dist. LEXIS 36215, 119 Fair Empl. Prac. Cas. (BNA) 1105, Counsel Stack Legal Research, https://law.counselstack.com/opinion/fledderman-v-daiichi-sankyo-inc-ohsd-2013.