Fendelander v. Walt Disney Company

CourtDistrict Court, N.D. California
DecidedSeptember 29, 2023
Docket5:22-cv-07533
StatusUnknown

This text of Fendelander v. Walt Disney Company (Fendelander v. Walt Disney Company) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Fendelander v. Walt Disney Company, (N.D. Cal. 2023).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 SAN JOSE DIVISION 7 8 MICHELLE FENDELANDER, et al., Case No. 5:22-cv-07533-EJD

9 Plaintiffs, ORDER GRANTING IN PART AND DENYING IN PART MOTION TO 10 v. DISMISS; TERMINATING AS MOOT MOTION TO STAY DISCOVERY 11 WALT DISNEY COMPANY, 12 Defendant. Re: ECF Nos. 13, 43

13 Plaintiffs Michelle Fendelander, Ronda Lee Haines, Michael Hughes, John Manso, and 14 Jasmine McCormick bring this antitrust putative class action lawsuit against Defendant The Walt 15 Disney Company (“Disney”) on behalf of all monthly subscribers of DirecTV Stream or its 16 predecessors DirecTV Now, AT&T Now, and/or AT&T TV Now, from the period beginning 17 April 1, 2019, through the present (hereinafter “Plaintiffs”). Class Action Compl. (“CAC”), ECF 18 No. 1 ¶¶ 1, 345. 19 Pending before the Court are Defendant’s motions to dismiss at ECF No. 13 and stay 20 discovery at ECF No. 43. The Court heard oral argument on Defendant’s motion to dismiss on 21 July 13, 2023. The Court took Defendant’s motion to stay under submission without oral 22 argument pursuant to Civil Local Rule 7-1(b). For the reasons discussed herein, Defendant’s 23 motion to dismiss is GRANTED IN PART and DENIED IN PART and Defendant’s motion to 24 stay is TERMINATED AS MOOT. 25 I. BACKGROUND 26 Plaintiffs are five individuals who reside in Nevada, Massachusetts, Iowa, Washington, 27 Case No.: 5:22-cv-07533-EJD 1 and Illinois, and are current subscribers of DirecTV Stream. CAC ¶¶ 9–13. Plaintiffs allege that 2 Disney, through its subsidiaries ESPN and Hulu (collectively, the “Disney Entities”), entered into 3 anticompetitive carriage agreements. Id. ¶ 366. The Disney Entities allegedly conspired with 4 DirecTV to inflate prices of monthly subscriptions of the Streaming Live Pay TV market 5 (“SLPTV”), set a price floor for the SLPTV market in violation of the Sherman Act § 1, and 6 reduce consumer choice. Id. ¶¶ 8, 345, 359. Plaintiffs seek injunctive relief, treble damages, 7 attorneys’ fees and costs, and compensation for overpayment for SLPTV services. Id. ¶¶ 376–78. 8 A. ESPN Affiliate Fees and Carriage Agreements 9 Disney controls certain network channels such as ABC Television Network, the Disney 10 Channel, ESPN, and FX. Id. ¶¶ 17, 311. Disney owns an 80% interest share of ESPN with the 11 remaining 20% owned by the Hearst Corporation. Id. ¶ 17. ESPN provides sports coverage as a 12 part of cable packages. Id. ¶ 30. Since its inception in 1978, ESPN has gained significant 13 popularity. Id. ¶¶ 30, 36–37. In 2012, ESPN expanded into several sister channels, including 14 ESPN2, ESPNews, ESPN Classic, and ESPNU. Id. ¶ 36. Over the years, ESPN has brought in 15 billions of dollars per year in fees to Disney from cable television networks in the United States. 16 Id. ¶¶ 45–46. 17 ESPN generates “affiliate fees,” or fees charged to cable companies to broadcast a cable 18 TV channel as part of a cable package or bundle. Id. ¶ 48. ESPN’s affiliate fees are the most 19 expensive affiliate fees charged to cable providers in the country. Id. ¶¶ 51, 326. For example, in 20 2012, ESPN fees were $5.13 per subscriber per month and, by 2016, the price climbed to $6.55, 21 and over $9 per month in 2017. Id. ¶¶ 48, 50, 54. Comparatively, most channels in 2017 charged 22 $1 per month in affiliate fees. Id. ¶¶ 51, 54. These costs are passed onto consumers via the cost of 23 the bundle. Id. ¶ 326. Plaintiffs allege that through inflated affiliate fees for ESPN and its sister 24 networks—which have steadily ballooned in price each year—Disney has direct input into TV 25 bundle prices offered by its direct competitors. Id. ¶¶ 49, 54. 26 Central to the CAC are the “web of carriage agreements” the Disney Entities maintain with 27 Case No.: 5:22-cv-07533-EJD 1 all SLPTV market participants, including its leading competitors DirecTV Stream and YouTube 2 TV. Id. ¶¶ 5, 306. The carriage agreements each contain an ESPN base term requirement and a 3 most favored nation (“MFN”) clause. Id. ¶ 309. 4 ESPN Base Term Requirement: Disney’s agreements require cable providers to include 5 ESPN in the “basic” or cheapest cable or satellite packages. Id. ¶¶ 57, 60. A competitor that 6 wishes to carry ESPN must agree to the base term requirement, meaning that if any SLPTV 7 service carries ESPN as a part of any of its bundles, it must also carry ESPN in its base or cheapest 8 bundle. Id. ¶¶ 310, 338. Put another way, to avoid including ESPN in the cheapest bundle, a 9 provider cannot carry ESPN in any of its bundles. The term restricts the ability of Disney’s 10 competitors carrying ESPN to provide an option to its SLPTV-customers that excludes ESPN. 11 CAC ¶ 309. Absent this requirement, a competitor in the SLPTV market carrying ESPN could 12 provide a “skinny” bundle to consumers that excludes ESPN. Id. ¶ 312. All three of the market- 13 leading SLPTV services—YouTube TV, Hulu + Live TV, and DirecTV Stream—offer live 14 television options with ESPN as part of the base bundle. Id. ¶¶ 313, 338. This means that 15 substantially all consumers in the market must pay for ESPN. Id. ¶ 339. 16 MFN Price Term: Disney also imposes MFN clauses in the carriage agreements with cable 17 providers. Id. ¶ 58. Plaintiffs allege the MFN price term “requires Disney to provide the 18 counterparty with the lowest price for ESPN and other channels offered to any other market 19 participant.” Id. ¶¶ 315. In other words, if Disney provides another service a lower price, then 20 that price becomes the applicable price for its counterparty. Id. ¶ 316. 21 B. Disney’s Entry into the SLPTV Market 22 Around 2013, internet streaming platforms like HBO, Amazon Prime, and Netflix were 23 popular platforms for watching premium video content. Id. ¶ 75. However, consumers still 24 needed a cable or satellite TV subscription to stream live television. Id. Some consumers opted 25 not to purchase a cable or satellite package, instead purchasing internet-streaming platform 26 subscriptions—a process referred to as “cord cutting.” Id. ¶ 76. Despite this trend, the majority of 27 Case No.: 5:22-cv-07533-EJD 1 households (approximately 90%) maintained cable or satellite subscriptions. Id. ¶ 78. 2 In 2015, cable-only subscription services began to offer subscriptions to their content 3 entirely over the internet decoupled from cable or satellite TV packages—a process referred to as 4 “de-bundling.” Id. ¶ 84. For example, in 2014 HBO announced that it planned to de-bundle its 5 content from traditional cable and satellite TV plans upon the release of its HBO GO streaming 6 service, which would be available to people without a pay-TV subscription. Id. ¶¶ 85–86. Studies 7 at the time suggest that cord cutting increased in the mid-2010s, meaning fewer consumers 8 purchased cable and satellite TV packages. Id. ¶ 86. However, approximately 76% of Americans 9 still subscribed to cable or satellite TV. Id. 10 The rise of Virtual Multichannel Video Programming Distributors (“vMVPD”) that 11 streamed live TV channels over the internet began around this time. Id. ¶¶ 84, 135. Companies 12 like YouTube, Hulu, and Sling began offering live pay television that rivaled cable and satellite 13 TV offerings. Id. ¶ 131. Live streaming TV provided an alternative to cable at a much lower cost. 14 Id. ¶ 137. With live internet-streaming platforms, consumers no longer needed to purchase 15 satellite or cable to view live channels. Id. ¶ 75. Unlike traditional MVPDs, i.e., cable and 16 satellite TV services, vMVPDs did not use proprietary cable or dish transmission media, instead 17 relying on existing Internet infrastructure to transmit live pay TV channels over the internet. Id. ¶ 18 135. 19 From 2012 to 2017, Disney lost millions of customer-subscribers, from 100M down to 20 88M, due to cord cutting. Id. ¶¶ 99–100.

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Fendelander v. Walt Disney Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/fendelander-v-walt-disney-company-cand-2023.