Federal Trade Commission v. Noland, Jr.

District Court, D. Arizona·Decided April 2, 2021·No. 2:20-cv-00047·Unknown

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 Federal Trade Commission, No. CV-20-00047-PHX-DWL

10 Plaintiff, ORDER

11 v.

12 James D Noland, Jr., et al.,

13 Defendants. 14 15 Pending before the Court is a Rule 24 motion to intervene filed by a group of 710 16 individuals (“Proposed Intervenors”) (Docs. 274, 312), as well as the Proposed 17 Intervenors’ motion to expedite disposition (Doc. 307). For the reasons stated below, the 18 motion to intervene is denied and the motion to expedite disposition is granted. 19 BACKGROUND 20 I. Overview Of Parties, Claims, And Proposed Parties 21 This case concerns the business activities of Success By Health (“SBH”), which is 22 “an affiliate-marketing program that sells coffee products and other nutraceuticals through 23 its online platform and network of affiliates.” (Doc. 106 at 1-2.) Plaintiff Federal Trade 24 Commission (the “FTC”) asserts, among other things, that SBH is an illegal pyramid 25 scheme and that James Noland, Lina Noland, Thomas Sacca, and Scott Harris (together, 26 the “Individual Defendants”) have made false statements to SBH’s affiliates. (Doc. 3.) 27 The Proposed Intervenors are SBH affiliates. (Doc. 274 at 1, 16-23 ¶¶ 1-101; Doc. 28 312.) As discussed below, a great deal of litigation activity has already occurred in this 1 case, much of it with the involvement of SBH affiliates, including the Proposed 2 Intervenors. 3 II. Relevant Procedural History 4 On January 8, 2020, the FTC initiated this action. (Doc. 3.) That same day, the 5 FTC moved for an ex parte temporary restraining order (“TRO”) (Docs. 7, 8), which the 6 Court substantially granted (Docs. 19, 38).1 In the TRO, the Court appointed Kimberly 7 Friday (the “Receiver”) to serve as the receiver of SBH and affiliated entities. (Doc. 38 at 8 16.) 9 On January 17, 2020, the FTC filed an amended complaint. (Doc. 35.) 10 On February 6, 2020, the Individual Defendants filed their answer to the FTC’s 11 amended complaint. (Doc. 70.) 12 On February 10, 2020, the Receiver issued an initial report concluding that she 13 “does not believe that the business can be operated without violating the TRO. The 14 inaccurate marketing statements, the organization of the commission system, and the 15 movement of large amounts of cash to the insiders strongly suggests that the business is 16 structured in such a fashion that prevents Affiliates from realizing the promoted business 17 opportunities.” (Doc. 82-1 at 19.) 18 On February 12, 2020, the preliminary injunction hearing took place. (Doc. 86.) 19 After the hearing, the Court took the matter under advisement. (Id.) 20 On February 18, 2020, the Individual Defendants filed an amended answer to the 21 FTC’s amended complaint. (Doc. 93-1.) 22 On February 27, 2020, the Court issued an order granting the FTC’s motion for a 23 preliminary injunction. (Doc. 106.) Among other things, this order authorized the 24 Receiver to resume selling SBH’s existing inventory of products. (Id. at 28.) 25 On May 12, 2020, the Receiver issued her second report. (Doc. 139-1.) Among 26 other things, she reported that her efforts to resume selling SBH’s existing inventory had 27

28 1 The TRO was later amended. (Docs. 20, 21.) The final, unsealed version of the TRO was filed on January 17, 2020. (Doc. 38.) 1 been delayed by the COVID-19 pandemic and by her discovery that SBH had been 2 operating without liability insurance, had been neglecting to collect sales tax, and had been 3 using an ingredient that is illegal in the United States. (Id. at 4-6.) She further reported 4 that product sales finally resumed during the week of May 11, 2020, that she had 5 “terminated the multi-level marketing program and the commission structure” that had 6 previously been in place, and that she had informed SBH’s affiliates “that they will not 7 earn commissions or otherwise benefit from their purchases or purchases by individuals 8 formerly in their downline.” (Id. at 7-8.) 9 On July 28, 2020, the Individual Defendants sought to compel the joinder of roughly 10 4,500 additional parties to this action under Federal Rule of Civil Procedure 19. (Docs. 11 167, 167-1.) Most or all of the proposed parties were SBH affiliates, many of whom are 12 now among the 710 Proposed Intervenors. (Doc. 167 at 1-2; Doc. 167-1 at 2, 4; Doc. 167- 13 2 at 2-3, 5, 7, 9, 11; Doc. 284 at 16.) The Court denied the motion because it was filed 14 after the Individual Defendants filed their first responsive pleading. (Doc. 200 at 5-8.) 15 On August 12, 2020, the Receiver filed her third report. (Doc. 179-1.) The Receiver 16 reported that restarting SBH product sales was complicated by difficulties with payment 17 processing companies. (Id. at 4.) This led to a delay in sales until June 19, 2020, at which 18 point sales resumed using a new payment processing company. (Id.) She stated that sales 19 were “steady if not voluminous.” (Id.) She offered products at a ten percent discount to 20 encourage sales, particularly for products that had impending expiration dates. (Id. at 5.) 21 She added that she had received a total of $255,140.83 in refund requests, and $20,976.80 22 in commission payment requests, and that the number of each type of request had declined 23 in the prior three months. (Id. at 10-11.) She also noted her appreciation for James 24 Noland’s “substantial assistance” with technological and sales tax issues. (Id. at 5.) 25 On September 22, 2020, after briefing from the parties, the Court granted leave to 26 the FTC to file a second amended complaint (“SAC”). (Docs. 182, 193, 198, 204.) The 27 next day, the FTC filed the SAC. (Doc. 205.) 28 On October 19, 2020, the corporate defendants, represented by the Receiver, 1 answered the SAC. (Docs. 217, 218.) 2 On October 23, 2020, the Individual Defendants answered the SAC. (Doc. 222.) 3 On November 12, 2020, the Receiver issued her fourth report. (Doc. 229-1.) 4 Among other things, she noted a downward trend in product sales. (Id. at 2-3.) She also 5 determined that, “[g]iven the regulatory uncertainties on the federal level, and the 6 patchwork of state statutes and regulations with varying restrictions and requirements, . . . 7 sale of [SBH’s] dietary supplements containing CBD is not a prudent business decision.” 8 (Id. at 3-4.) She reported that she was in regular contact with SBH affiliates, who generally 9 contacted her about product orders or the status of this case, while requests for refunds and 10 commission payments continued a downward trend. (Id. at 8.) 11 On December 23, 2020, fact discovery in this case closed. (Doc. 211.) 12 On February 5, 2021, the deadlines for expert disclosures for both parties as well as 13 rebuttal experts expired. (Id.) 14 On February 12, 2021, the Receiver filed her fifth report. (Doc. 271-1.) Among 15 other things, she reported a continued overall downward trend in product sales, as well as 16 frequent contact from affiliates, who largely seek information regarding product orders or 17 updates on this action, with only a few seeking refunds or commission payments. (Id. at 18 4-6.) 19 On February 18, 2021, the Proposed Intervenors filed their motion to intervene. 20 (Doc. 274.) The Proposed Intervenors wish to intervene as a class, seek a declaratory 21 judgment that the FTC’s litigation of this action has violated their rights to association, 22 contract, and to receive the benefits of their contracts with SBH, and also seek an injunction 23 preventing the FTC from depriving them of the same. (Doc. 274 at 2-3, 28-31 ¶¶ 133-52.) 24 On March 11, 2021, the Proposed Intervenors’ motion became fully briefed. (Docs. 25 282, 284.) 26 On March 12, 2021, the dispositive motions deadline passed. (Doc. 211.) That day, 27 the FTC filed a motion for summary judgment as to liability. (Docs.

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Federal Trade Commission v. Noland, Jr., (D. Ariz. 2021).

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