Fauley v. Heska Corp.

112 F. Supp. 3d 775, 2015 U.S. Dist. LEXIS 87060, 2015 WL 4079189
CourtDistrict Court, N.D. Illinois
DecidedJuly 6, 2015
DocketNo. 15 C 2171
StatusPublished
Cited by3 cases

This text of 112 F. Supp. 3d 775 (Fauley v. Heska Corp.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Fauley v. Heska Corp., 112 F. Supp. 3d 775, 2015 U.S. Dist. LEXIS 87060, 2015 WL 4079189 (N.D. Ill. 2015).

Opinion

MEMORANDUM OPINION AND ORDER

HON. JORGE L. ALONSO, United States District Judge

Plaintiff alleges that defendants violated the Telephone Consumer Protection Act (“TCPA”) by sending him a fax advertisement, which did not contain an opt-out notice, without his permission or invitation. The case is before the Court on defendant Heska’s motion to stay. For the reasons set forth below, the Court denies the motion.

Background

“In 2006, Congress enacted the Junk Fax Prevention Act, which amended the fax advertising provisions of the TCPA.” In re Rules & Regulations Implementing the Tel. Consumer Prot. Act of 1991, 29 F.C.C. Rcd 13998, 14000 (Oct. 30, 2014) (“Opt-Out Order”) (footnote omitted). In relevant part, the amendments state that it is unlawful:

(C) to use any telephone facsimile machine, computer, or other device to send, to a telephone facsimile machine, an unsolicited advertisement, unless—
(i) the unsolicited advertisement is from a sender with an established business relationship with the recipient;
(ii) the sender obtained the number of the telephone facsimile machine through' — ■
(I) the voluntary communication of such number, within the context of such established business relationship, from the recipient of the unsolicited advertisement, or
(II) a directory, advertisement, or site on the Internet to which the recipient voluntarily agreed to make available its facsimile number for public distribution, except that this clause shall not apply in the case of an unsolicited advertisement that is sent based on an established business relationship with the recipient that was in existence before the date of enactment of the Junk Fax Prevention Act of 2005 if the sender possessed the facsimile machine number of the recipient before such date of enactment; and
(iii) the unsolicited advertisement contains [an opt-out] notice meeting the requirements under pai'agraph (2)(D).

See Junk Fax Prevention Act of 2005, Pub.L. No. 109-21, § 2, 119 Stat. 359 (2005); 47 U.S.C. § 227(b)(1)(C).

Subsequently, the Federal Communications Commission (“FCC”) promulgated regulations implementing the Junk Fax Prevention Act, which make it unlawful to:

(4) Use a telephone facsimile machine, computer, or other device to send an unsolicited advertisement to a telephone facsimile machine, unless -
[777]*777(i) The unsolicited advertisement is from a sender with an established business relationship ... with the- recipient; and
(ii) The sender obtained the number of the telephone facsimile machine through -
(A) The voluntary communication of such number - by the recipient directly to the sender, within the context of such established business relationship;
(C) This clause shall not apply in the case of an unsolicited advertisement that is sent based on an established business relationship with the recipient that was in existence before July 9, 2005 if the sender also possessed the facsimile machine number of the recipient before July 9, 2005 ...; and
(iii) The advertisement contains a notice that informs the recipient of the ability and means to avoid future unsolicited advertisements....
(iv) A facsimile advertisement that is sent to a recipient that has provided prior express invitation or permission to the sender must include an opt-out notice that complies with the requirements in paragraph (a)(4)(iii) of this section.

47 C.F.R. § 64.1200(a)(4).

Thereafter, a number of entities petitioned the FCC for a declaratory ruling that the requirement that opt-out notices be included in faxes sent with recipients’ express prior consent was invalid. See Opt-Out Order at 14001. In response to these petitions, the FCC issued the Opt-Out Order, which “affirm[ed] that the [FCC’s] rules require that an opt-out notice must be contained on all fax ads,” even those sent to consumers who “previously agreed to receive fax ads from such senders.” Id. at 13998, 14005. However, the Opt-Out Order also stated that there was:

[An] inconsistency between a footnote contained in the Junk Fax Order and the rule [that] caused confusion or misplaced confidence regarding the applicability of th[e] [opt out] requirement to faxes sent to.those recipients who provided prior express permission. Specifically, the footnote stated that “the opt-out notice requirement only applies to communications that constitute unsolicited advertisements.” The use of the word “unsolicited” in this one instance may have caused some parties to misconstrue the Commission’s intent to apply the opt-out notice to fax ads sent with the prior express permission of the recipient.

Id. at 14009 (footnotes omitted) (emphasis in original). As a result, the FCC retroactively waived application of the opt-out requirement to the petitioners and gave similarly-situated parties six months to seek retroactive waivers as well. Three appeals from the Opt-Out Order have been consolidated and are pending before the United States Court of Appeals for the District of Columbia Circuit. (See Def.’s Mot. Stay, Ex. 3, Consol. Order.)

On March 12, 2015, plaintiff filed this suit alleging that defendants violated the TCPA by faxing an advertisement to him and putative class, members “without the required opt out language ... [and] without first .receiving [plaintiffs] express permission or invitation.” (Compl. ¶ 16; see id. ¶ 19 (defining putative.class as all people to whom defendants faxed ads without “prior express permission or invitation”).)

On April 14, 2015, Heska filed a petition with the FCC for- a retroactive waiver of the opt-out rule.. (Def.’s Mot.- Stay, Ex. 1, Pet. Waiver.) Heska now asks the Court to stay these proceedings pending the FCC’s resolution of the waiver petition.

[778]*778 Discussion

In its motion to stay, Heska invokes the primary jurisdiction doctrine, which applies when:

“[Ejnforcement of [a] claim requires the resolution of issues which, under a regulatory scheme, have been placed within the special competence of an administrative body; in such a case the judicial process is suspended pending referral of such issues' to the administrative body fór its views. No fixed formula exists for applying the doctrine of primary jurisdiction. In every case the question is whether the reasons for the existence of the doctrine are present and whether the purposes it serves will be aided by its ¿pplication in the 'particular litigation.”

Ryan v. Chemlawn, 935 F.2d 129, 131 (7th Cir.1991) (quoting United States v. W. Pac. R.R. Co., 352 U.S. 59, 64, 77 S.Ct. 161, 1 L.Ed.2d 126 (1956)).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
112 F. Supp. 3d 775, 2015 U.S. Dist. LEXIS 87060, 2015 WL 4079189, Counsel Stack Legal Research, https://law.counselstack.com/opinion/fauley-v-heska-corp-ilnd-2015.