Farazi v. Caffey

22 Mass. L. Rptr. 497
CourtMassachusetts Superior Court
DecidedMay 2, 2007
DocketNo. 030834C
StatusPublished
Cited by1 cases

This text of 22 Mass. L. Rptr. 497 (Farazi v. Caffey) is published on Counsel Stack Legal Research, covering Massachusetts Superior Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Farazi v. Caffey, 22 Mass. L. Rptr. 497 (Mass. Ct. App. 2007).

Opinion

Locke, Jeffrey A., J.

INTRODUCTION

Plaintiffs, Edriss Farazi (“Farazi”) and Afareen Model Management, Inc. (“Afareen, Inc.,” collectively “the plaintiffs”), filed this complaint alleging: (1) breach of contract; (2) fraud; (3) negligent misrepresentation; (4) tortious interference with contract; (5) interference with advantageous relations; (6) violation of chapter 93A; and (7) intentional infliction of emotional distress against the defendants, Andrew A. Caffey (“Caffey”), Terri Bears (“Bears”), Alex DeFrawey (“DeFrawey”), eModel.com, Inc. (“eModel.com”), Options Talent, Inc. (“Options, Inc.”), Trans Continental Talent, Inc., a/k/a Wilhemina Scouting Network (“TCN”), Trans Continental Entertainment Group (“TCEG’j, John Esposito (“Esposito”), and Blue Moon Model Network, Inc. (“Blue Moon, Inc.,” collectively “the defendants”) based on a dispute over a modeling talent franchise agreement. Presently before this court is Caffey’s Motion to Dismiss pursuant to M.R.C.P. 12(b)(2), for lack of personal jurisdiction. For the reasons set forth below, the Defendant’s Motion to Dismiss is DENIED.

BACKGROUND

Defendant Caffey is a resident of Maryland and an attorney licensed to practice in Maryland and the District of Columbia. eModel.com is a Delaware corporation with a principal place of business in Orlando, Florida. During the course of its existence, eModel.com underwent several name changes. In its first incarnation, eModel.com was renamed Options, Inc. TCN, also known as the Wilhemina Scouting Network, later succeeded Options, Inc. TCEG, is a Nevada corporation and a publicly traded holding company, which allegedly controls and owns the corporate defendants. Caffey served as legal counsel for TCN and its predecessors starting in September 2000. Also, from September 2000 to January 31, 2002, Caffey served on the board of directors for eModel.com. Plaintiff Farazi is a Massachusetts resident who owns and controls Afareen, Inc., a professional Massachusetts corporation with a usual place of business in Worcester.

In February 2001, Farazi responded to an online advertisement for eModel.com, a modeling talent franchise. Shortly after, Farazi received a telephone call from an individual named Terri Bears, eModel.com’s Vice President for Franchise Operations, in Orlando, Florida regarding business opportunities with the company. Farazi expressed interest, asked Bears for the names of franchise owners that he could contact and also inquired about available franchise markets in the areas of Worcester, Lowell, Nashua, Brockton, and Providence. In response, Bears provided Farazi with a list of names and invited him to come and visit eModel.com’s corporate headquarters in Orlando. Bears also informed Farazi that she would be sending him a Uniform Offering Circular (“U.F.O.C.”) and franchise agreement in the mail for him to review. Based on the list of names provided, Farazi contacted John Esposito (“Esposito”), a franchise owner in Quincy, Massachusetts. According to Farazi, he observed that Esposito’s business was operating on the “old system” wherein models were enrolled in person at the franchise center, the same system described in the U.F.O.C. that he received in the mail. The U.F.O.C. listed a $195 fee for each recruited model and a $9.95 monthly maintenance fee for each recruited model’s portfolio.

In March 2001, Farazi traveled to Orlando to meet with Beans, who gave him and other prospective franchisees a presentation about eModel.com’s franchise system. During that meeting, Farazi received an eModel.com booklet containing information about the inner workings of the modeling industiy, the model referral policies, the responsibilities of franchisees, as well as a description of services and support offered to franchisees. The booklet contained descriptions of earnings that franchisees would make based on certain fees.2

Based upon the presentation and materials given to him, Farazi decided to purchase an eModel.com franchise in Worcester upon his return to Massachusetts. Prior to his purchase, Farazi negotiated with Caffey, acting as eModel.com’s legal counsel, to include a territorial provision in the franchise agree[498]*498ment. The territorial provision provides, in relevant part:

Territory Not Exclusive: You acknowledge and agree that the territory is not exclusively reserved for your business. We may locate another model promotion business using the eModel system in your designated territory where we may reasonably determine that the market will support one more additional eModel system offices. Notwithstanding, we shall not locate another such model business if your territory had a population of less than 250,000 and we shall not locate said model business within fifty (50) mües in any direction of the location of your offices. We retain the right to offer and sell eM-odel.com services or branded products through any channel of distribution, including the Internet, using the Marks and the eModel system anywhere inside or outside your territory.

3 C, Territorial Provision, Franchise Agreement (emphasis supplied).

On June 4, 2001, Farazi entered into a franchise agreement with eModel.com and paid a franchise fee of $20,000. On October 11, 2001, Farazi opened his eModel.com franchise in Worcester after expending approximately $27,000 in setup costs. Shortly after, Farazi alleges that eModel implemented its bait-and-switch scheme on him by moving away from the “old system” of fees and towards a new system that charged higher fees for model enrollment, thereby reducing the profitability of his business. By that point, Farazi claims he had already invested nearly $50,000 in setting up his franchise and felt compelled to pursue his investment rather than abandon it.

In June 2001, e.Model.com notified Farazi that it was changing its name to Options Talent, Inc. (“Options”), but did not provide a reason for its name change. On June 4, 2001, Options provided Farazi with a new franchise agreement as part of the corporation’s new name change. Sometime later, on March 5, 2002, Farazi signed and executed another franchise agreement, which changed his eModel.com franchise to an Options franchise.

In September 2002, Options informed Farazi that it was changing its name again, this time to Trans Continental Talent, Inc. (“TCN”). In the fall of 2002, TCN sold a franchise to Esposito in Rhode Island which led to another dispute between Farazi and TCN. Farazi alleged that Esposito’s franchise fell within 50 miles of his own franchise, thereby violating the territorial provision of his franchise agreement and causing a loss of revenues to his own franchise. Farazi complained and protested the sale in a letter dated November 18, 2002 to Bears. On November 22, 2002, Farazi informed Bears of his intent to move back to the “old system.” Subsequently, Bears and Nikki Borreggine, Director of Franchise Operations, and Farazi engaged in a series of email correspondence concerning Farazi’s efforts to move back to the “old system.”

Soon after, Caffey sent Farazi two letters dated December 5, 2002. In the first letter, Caffey asserted that the territorial provision did not apply to Esposito’s Rhode Island franchise because the population in Farazi’s territory exceeded 250,000 people. In the second letter, Caffey stated TCN’s opposition to Farazi’s attempt to revert back to the “old system” and urged him against doing so. The second letter, states, in relevant part:

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Bluebook (online)
22 Mass. L. Rptr. 497, Counsel Stack Legal Research, https://law.counselstack.com/opinion/farazi-v-caffey-masssuperct-2007.