Expressions Hair Design v. Schneiderman

32 N.Y.3d 382, 2018 NY Slip Op 07037
CourtNew York Court of Appeals
DecidedOctober 23, 2018
StatusPublished
Cited by1 cases

This text of 32 N.Y.3d 382 (Expressions Hair Design v. Schneiderman) is published on Counsel Stack Legal Research, covering New York Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Expressions Hair Design v. Schneiderman, 32 N.Y.3d 382, 2018 NY Slip Op 07037 (N.Y. 2018).

Opinion

Expressions Hair Design v Schneiderman (2018 NY Slip Op 07037)

Expressions Hair Design v Schneiderman
2018 NY Slip Op 07037 [32 NY3d 382]
October 23, 2018
Fahey, J.
Court of Appeals
Published by New York State Law Reporting Bureau pursuant to Judiciary Law § 431.
As corrected through Wednesday, March 6, 2019


[*1]Argued September 12, 2018; decided October 23, 2018
{**32 NY3d at 384} OPINION OF THE COURT
Fahey, J.

General Business Law § 518 states: "No seller in any sales transaction may impose a surcharge on a holder who elects to use a credit card in lieu of payment by cash, check, or similar means." Few statutes have provoked such diverse interpretations. Our task is to answer a certified question from the United States Court of Appeals for the Second Circuit concerning the meaning of the statute: "Does a merchant comply with New York's General Business Law § 518 so long as the merchant posts the total-dollars-and-cents price charged to credit card users?" (877 F3d 99, 107 [2017].) The parties agree that General Business Law § 518 permits differential pricing, in which a merchant offers discounts to customers who pay by cash, so that customers pay a higher price, for the same item, if they use a credit card, than they would if they paid cash. What the statute prohibits is a more difficult inquiry. For the reasons explained below, we answer the Second Circuit's question in the affirmative.

I.

Credit card companies charge merchants transaction fees or "swipe fees" for customer payments made by credit card. Merchants may pass those fees onto customers, in different ways. A merchant may distribute the cost to all customers, regardless of the means by which they pay, or a merchant may charge those using credit cards more than those who pay by cash, check, or the like. The latter is called "differential pricing."

[*2]

Plaintiffs are five merchants who allege that they wish to engage in differential pricing and to inform customers of their practice by stating the cash price in dollars and cents and the credit card price as a percentage or dollars-and-cents amount, reflecting only the additional charge for credit card purchases and not the total dollars-and-cents price for such purchases. The point is best illustrated by examples. Plaintiffs wish to tell their customers, for example, that "a haircut costs $10.00, and {**32 NY3d at 385}if you pay with a credit card you will pay 3% extra" or "a haircut costs $10.00, and if you pay with a credit card you will pay an additional 30 cents."[FN1] This practice, "listing one price and a separate surcharge amount," has been described as "a single-sticker regime" (Expressions Hair Design v Schneiderman, 581 US —, —, 137 S Ct 1144, 1151 [2017]) or a "single-sticker-price scheme" (Expressions Hair Design v Schneiderman, 877 F3d 99, 101 [2d Cir 2017]), and we refer to it similarly. The merchants have challenged General Business Law § 518 as a violation of their First Amendment rights, to the extent that it allows them to charge credit card users higher prices but prohibits them from describing the price difference as they wish.[FN2]

II.

In 2013, plaintiffs Expressions Hair Design, Five Points Academy, Brooklyn Farmacy & Soda Fountain, Brite Buy Wines & Spirits, and Patio.com commenced a lawsuit in federal court against the Attorney General of New York and three District Attorneys, challenging General Business Law § 518. Plaintiffs seek to enjoin the enforcement of the statute on the grounds that it violates the First Amendment and is unconstitutionally vague.

The United States District Court for the Southern District of New York, after noting that "Alice in Wonderland has nothing on section 518 of the New York General Business Law" (Expressions Hair Design v Schneiderman, 975 F Supp 2d 430, 435 [SD NY 2013]), ruled that General Business Law § 518 violates the First Amendment (see id. at 444). The District Court also held that the statute is void for vagueness (see id. at 448). The court duly enjoined the defendants from enforcing the statute.

The United States Court of Appeals for the Second Circuit vacated the District Court's judgment (see Expressions Hair Design v Schneiderman, 808 F3d 118 [2d Cir 2015]), interpreting the statute to prohibit the plaintiffs' desired single-sticker pricing scheme but reasoning that the statute is merely a price regulation that does not implicate First Amendment concerns{**32 NY3d at 386} (see id. at 130-135). The Second Circuit also rejected plaintiffs' vagueness challenge (see id. at 142-144).[FN3]

In 2017, the United States Supreme Court in turn vacated the Second Circuit's judgment (see Expressions Hair Design, 581 US at &mdash, 137 S Ct at 1151). Limiting its review to plaintiffs' proposed single-sticker regime, the Supreme Court accorded deference to, and followed, the Second Circuit's interpretation that "signs of the kind that the merchants wish to post . . . violate § 518 because they identify one sticker price—$10—and indicate that credit card users are charged more than that amount" (581 US at &mdash, 137 S Ct at 1149). However, the Supreme Court held that the prohibition of this practice does implicate the First Amendment (see 581 US at &mdash, 137 S Ct at 1150-1151).

As the Supreme Court understood General Business Law § 518, that law

"regulate[s] . . . how sellers may communicate their prices. A merchant who wants to charge $10 for cash and $10.30 for credit may not convey that price any way he pleases. He is not free to say '$10, with a 3% credit card surcharge' or '$10, plus $0.30 for credit' because both of those displays identify a single sticker price—$10—that is less than the amount credit card users will be charged. Instead, if the merchant wishes to post a single sticker price, he must display $10.30 as his sticker price. . . . In regulating the communication of prices rather than prices themselves, § 518 regulates speech" (581 US at &mdash, 137 S Ct at 1151).

The Supreme Court remanded the case to the Second Circuit for evaluation of General Business Law § 518 as a restraint on speech (see id.), leaving it to the Second Circuit to determine on remand which of two standards should be used to evaluate whether the statute violates the First Amendment: the{**32 NY3d at 387} conventional commercial speech standard of Central Hudson Gas & Elec. Corp. v Public Serv. Comm'n of N. Y., 447 US 557 [1980]) or instead the standard announced in Zauderer v Office of Disciplinary Counsel of Supreme Court of Ohio (471 US 626 [1985]), applicable to commercial disclosure statutes. Finally, the High Court rejected plaintiffs' vagueness challenge (see Expressions Hair Design, 581 US at —, 137 S Ct at 1151-1152).

On remand, the Second Circuit determined that certification was appropriate and asked us "whether a merchant complies with Section 518 so long as the merchant posts the total dollars-and-cents price charged to credit card users" (Expressions Hair Design, 877 F3d at 102; see also id. at 100, 107).

The Second Circuit noted that it would "apply a more lenient standard of review when adjudicating a First Amendment challenge to a law that forces a commercial entity to make purely factual and uncontroversial disclosures regarding the product it is offering for sale" (id.

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