Evergreen East Cooperative v. Whole Foods, Inc.

CourtCourt of Appeals for the Second Circuit
DecidedJanuary 27, 2023
Docket21-2827-cv
StatusUnpublished

This text of Evergreen East Cooperative v. Whole Foods, Inc. (Evergreen East Cooperative v. Whole Foods, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Second Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Evergreen East Cooperative v. Whole Foods, Inc., (2d Cir. 2023).

Opinion

21-2827-cv Evergreen East Cooperative v. Whole Foods, Inc.

UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT

SUMMARY ORDER

RULINGS BY SUMMARY ORDER DO NOT HAVE PRECEDENTIAL EFFECT. CITATION TO A SUMMARY ORDER FILED ON OR AFTER JANUARY 1, 2007, IS PERMITTED AND IS GOVERNED BY FEDERAL RULE OF APPELLATE PROCEDURE 32.1 AND THIS COURT=S LOCAL RULE 32.1.1. WHEN CITING A SUMMARY ORDER IN A DOCUMENT FILED WITH THIS COURT, A PARTY MUST CITE EITHER THE FEDERAL APPENDIX OR AN ELECTRONIC DATABASE (WITH THE NOTATION “SUMMARY ORDER”). A PARTY CITING A SUMMARY ORDER MUST SERVE A COPY OF IT ON ANY PARTY NOT REPRESENTED BY COUNSEL.

1 At a stated term of the United States Court of Appeals for the Second Circuit, held at the 2 Thurgood Marshall United States Courthouse, 40 Foley Square, in the City of New York, on the 3 27th day of January, two thousand twenty-three. 4 5 Present: 6 JOHN M. WALKER, JR., 7 REENA RAGGI, 8 EUNICE C. LEE, 9 Circuit Judges. 10 _____________________________________ 11 12 EVERGREEN EAST COOPERATIVE, 13 14 Plaintiff-Appellant, 15 16 v. 21-2827-cv 17 18 WHOLE FOODS MARKET, INC., 19 20 Defendant-Appellee, 21 22 THE HOME DEPOT, INC., BOTTOMLEY EVERGREENS 23 & FARMS, INC., 24 25 Defendants. 26 _____________________________________ 27 28 For Plaintiff-Appellant: Ross M. Babbitt, Ross M. Babbitt Co., LPA, 29 Cleveland, OH. 30 31 For Defendant-Appellee: Mitchell B. Levine, Fishman McIntyre Levine 32 Samansky P.C., New York, NY.

1 1 Appeal from a judgment of the United States District Court for the Southern District of

2 New York (Alison J. Nathan, J.).

3 UPON DUE CONSIDERATION, IT IS HEREBY ORDERED, ADJUDGED, AND

4 DECREED that the October 22, 2021 judgment of the district court is AFFIRMED.

5 Plaintiff-Appellant Evergreen East Cooperative (“Evergreen”) appeals from an order

6 dismissing its false advertising claims against Defendant-Appellee Whole Foods Market, Inc.

7 (“Whole Foods”) pursuant to Fed. R. Civ. P. 12(b)(6). We assume the parties’ familiarity with

8 the underlying facts, the procedural history of this case, and the issues on appeal, which we address

9 only as necessary to explain our decision to affirm.

10 In the operative First Amended Complaint (“FAC”), Evergreen sued Defendants

11 Bottomley Evergreens & Farms, Inc. (“Bottomley”), The Home Depot, Inc. (“Home Depot”), and

12 Whole Foods for false advertising in the sale of Christmas trees in violation of § 43 of the Lanham

13 Act, 17 U.S.C. § 1125, and New York General Business Law (“GBL”) § 349. As against

14 Bottomley and Home Depot, Evergreen pleaded specific facts based on personal knowledge, i.e.,

15 that it purchased two “Balsam Fir trees . . . advertised and labeled as Fraser Fir” trees, App’x 38,

16 from “a New York City Home Depot store on December 11, 2019,” and that the receipts for these

17 purchases “clearly indicate[d] that” the trees were “identified by Home Depot as . . . Bottomley

18 Fraser Fir[s],” id. Indeed, Evergreen attached as Exhibit A to the FAC images of both Bottomley

19 and Home Depot labels identifying the trees in question as Fraser firs, even though the trees were

20 allegedly less-desirable balsam firs.

21 With respect to Whole Foods, however, Evergreen relied almost entirely on information

22 and belief. Thus, Evergreen alleged, “[o]n information and belief, labels identical or substantially

23 identical to Exhibit A were affixed to the Counterfeit Trees [balsam firs] sold by Defendants Home

2 1 Depot and Whole Foods in 2019.” Id. at 38. It also alleged, “[o]n information and belief, Whole

2 Foods sold Fraser Fir and Balsam Fir trees intermixed with each other with signage that indicated

3 all of the trees offered for sale were Fraser Fir[s].” Id. at 39. Elsewhere, Evergreen alleged that

4 “Whole Foods . . . sells . . . Bottomley Christmas trees to consumers throughout the New York

5 City and surrounding regions,” id. at 36, and that, “[o]n information and belief, Whole Foods

6 deliberately or negligently . . . s[old] [mislabeled trees] in 2019,” id. at 38.

7 On March 26, 2021, the district court granted Whole Foods’ motion to dismiss the FAC,

8 correctly stating that, “while a plaintiff may make allegations on information and belief, those

9 allegations will be sufficient to support a claim for relief only when the factual matter pled supports

10 a plausible inference of culpability.” App’x 95–96 (citing Arista Records, LLC v. Doe 3, 604

11 F.3d 110, 120 (2d Cir. 2010)). Applying that standard, the district court observed that “Evergreen

12 does not identify any false labels on trees sold at Whole Foods” and “makes nearly all its

13 allegations on Whole Foods on information and belief, and those allegations appear to rest on

14 nothing more than the business relationship between Whole Foods and Bottomley. Moreover,

15 Evergreen alleges that Bottomley grows at least some Fraser firs, and so the fact that Whole Foods

16 sells Bottomley trees does not support a plausible inference that it necessarily sold mislabeled

17 balsam firs.” Id. at 96.

18 “We review a district court’s grant of a motion to dismiss de novo, ‘accepting as true all

19 factual claims in the complaint and drawing all reasonable inferences in the plaintiff’s favor.’”

20 Henry v. County of Nassau, 6 F.4th 324, 328 (2d Cir. 2021) (quoting Fink v. Time Warner Cable,

21 714 F.3d 739, 740–41 (2d Cir. 2013)). To survive a motion to dismiss, a complaint must allege

22 “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly,

23 550 U.S. 544, 570 (2007). “A claim is plausibly alleged ‘when the plaintiff pleads factual content

3 1 that allows the court to draw the reasonable inference that the defendant is liable for the misconduct

2 alleged.’” Nat’l Rifle Ass’n of Am. v. Vullo, 49 F.4th 700, 713 (2d Cir. 2022) (quoting Ashcroft

3 v. Iqbal, 556 U.S. 662, 678 (2009)). A plaintiff may satisfy the plausibility standard by pleading

4 facts upon information and belief, but a plaintiff “cannot merely plop ‘upon information and belief’

5 in front of a conclusory allegation and thereby render it non-conclusory. Those magic words will

6 only make otherwise unsupported claims plausible when ‘the facts are peculiarly within the

7 possession and control of the defendant or where the belief is based on factual information that

8 makes the inference of culpability plausible.’” Citizens United v. Schneiderman, 882 F.3d 374,

9 384–85 (2d Cir. 2018) (quoting Arista Records, 604 F.3d at 120).

10 Evergreen’s allegations against Whole Foods, made almost entirely “on information and

11 belief,” are neither based on facts “peculiarly within the possession and control of” Whole Foods

12 nor “based on factual information that makes” them plausible. Id.

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