Escano v. Supermarket, Inc.

CourtDistrict Court, D. New Mexico
DecidedDecember 29, 2023
Docket2:23-cv-00793
StatusUnknown

This text of Escano v. Supermarket, Inc. (Escano v. Supermarket, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. New Mexico primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Escano v. Supermarket, Inc., (D.N.M. 2023).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW MEXICO

RUBEN J. ESCANO,

Plaintiff,

v. No. 2:23-cv-0793 MIS/DLM

INSURANCE SUPERMARKET INC., a Delaware Corporation; ALEXANDR DUDAREV, an individual; GUARANTEE TRUST LIFE INSURANCE COMPANY, an Illinois Corporation; and John Does 1–10,

Defendants.

PROPOSED FINDINGS AND RECOMMENDED DISPOSITION

Plaintiff Ruben Escano alleges that Defendants Insurance Supermarket Inc. (ISI), Guarantee Trust Life Insurance Company (GTL), Alexandr Dudarev, and/or Defendants’ employees made unsolicited telemarketing calls to his personal cell phone in violation of the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227, and the New Mexico Unfair Practices Act (NMUPA), N.M. Stat. Ann. § 57-12-22. He seeks statutory and common law damages and to enjoin future telemarketing calls. Defendants move to dismiss and argue that Escano fails to plausibly allege Defendants are liable for the calls or that they utilized an “automatic telephone dialing system.” (Doc. 13.) Having considered the parties’ arguments and the relevant law, the undersigned finds that Escano plausibly alleges facts to support his vicarious liability claims against ISI and GTL and recommends denying in part the motion with respect to these claims. The undersigned finds Escano fails to support the vicarious and direct liability claims against Dudarev and the direct liability claim against GTL and thus recommends granting in part the motion and dismissing these claims.1

I. Factual Background The Court recites the facts relevant to this motion as alleged in the Second Amended Complaint (Doc. 9) and accepts as true all well-pleaded factual allegations, viewing them in a light most favorable to Escano. See Schrock v. Wyeth, Inc., 727 F.3d 1273, 1280 (10th Cir. 2013). GTL is a corporation that offers life and health insurance plans. (See Doc. 9 ¶¶ 7, 28, 55.) ISI is a corporation that “operated on behalf of GTL . . . to sell GTL’s insurance plans.” (Id. ¶¶ 5, 55.) “GTL authorized ISI salespersons to represent themselves as agents of GTL to potential customers” and “paid ISI sales commissions for the insurance enrollments produced by ISI.” (Id. ¶¶ 58, 60, 62.) Dudarev is the principal officer and an employee of ISI. (Id. ¶ 52.) Escano asserts

Dudarev “entered into agreements on behalf of ISI that led to the telephone calls at issue.” (Id. ¶¶ 6, 53.) He further alleges that ISI acted under Dudarev’s direction and control. (Id. ¶ 53.) Escano registered his cell phone number on the Federal Communications Commission’s (FCC) National Do Not Call Registry over a decade ago. (Id. ¶ 24.) Between August 11, 2021, and January 14, 2022, Escano received at least 20 unsolicited telemarketing calls to his personal cell phone number. (Id. ¶¶ 21, 39.) Of the 20 calls, 13 began “with a prerecorded or artificial message[,]” and all but two calls began with “more than two seconds of silence before” the representative responded to Escano’s greeting. (See Doc. 9 ¶¶ 66–85, 96.) Escano alleges that the content of the calls “was substantially similar” in that they were all “made to sell, among other things, GTL’s life and health insurance plans . . . .” (Id. ¶¶ 25, 29.) He

1 United States District Judge Margaret I. Strickland referred this case to the undersigned Magistrate Judge “to conduct hearings, if warranted, including evidentiary hearings, and to perform any legal analysis required to recommend to the Court an ultimate disposition of the case.” (Doc. 19.) further asserts that “the sales pitches and intonations of the live phone representatives were

similar.” (Id. ¶ 25.) He asserts that “a reasonable person would identify the calls as coming from the same entity.” (Id. ¶ 26.) During “each call that [Escano] stayed on the line for, [a representative] asked [him] for his age, zip code, and full name.” (Id. ¶ 25.) During at least one call on September 3, 2021, the representative told Escano that she was calling from “Insurance Supermarket.” (Id. ¶ 27.) She offered Escano “several choices of GTL’s insurance plans” and sent him an email that contained the branding and logo of both GTL and ISI, along with “four options of GTL’s insurance plans with monthly premiums and coverage limits listed.”2 (Id. ¶ 28.) Escano had no prior business relationship with Defendants, nor had he invited them to call him. (Id. ¶¶ 30, 33.) Escano alleges Defendants used an “automatic telephone dialing system” (ATDS) to make

the calls and “spoofed” the phone numbers they called from to show inaccurate caller ID information. (Id. ¶¶ 23, 35–36.) Defendants further “instruct[ed] their employees not to immediately communicate the true name of the company calling . . . .” (Id.) In at least one of the phone calls, the “representative acknowledged that the call was made in violation of the TCPA and demanded that [Escano] retroactively consent to the TCPA violation.” (Id. ¶ 22.) Escano alleges that “GTL knew that the volume of insurance enrollments produced by ISI could not be achieved merely by calling customers who had consented to be called by GTL or ISI” or “by calling customers without using an ATDS.” (Id. ¶¶ 56–57.) II. Legal Standards Escano’s “pro se . . . pleadings are to be construed liberally and held to a less stringent

2 Escano attaches a copy of the email to his response brief (Doc. 17-A); however, the Court need not consider the attachment to decide the motion to dismiss. standard than formal pleadings drafted by lawyers.” Garrett v. Selby Connor Maddux & Janer,

425 F.3d 836, 840 (10th Cir. 2005) (quoting Hall v. Bellmon, 935 F.2d 1106, 1110 (10th Cir. 1991)). Still, the Court may not “serv[e] as the litigant’s attorney in constructing arguments and searching the record.” Id. (citation omitted). “To survive a motion to dismiss, a complaint must contain sufficient factual matter, accepted as true, to state a claim to relief that is plausible on its face.” Emps.’ Ret. Sys. of R.I. v. Williams Cos., 889 F.3d 1153, 1161 (10th Cir. 2018) (quoting Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009)). “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. (quotation omitted). The Court will “accept as true ‘all well-pleaded factual allegations in a complaint and view these allegations in the light most favorable to the plaintiff.’” Schrock v.

Wyeth, Inc., 727 F.3d 1273, 1280 (10th Cir. 2013) (quotation omitted). III. Analysis

Both the TCPA and the NMUPA “generally prohibit[] robocalls to cell phones and home phones.” See Escano v. RCI LLC (“RCI”), No. CV 22-360 DHU/GJF, 2022 WL 17251273, at *13 (D.N.M. Nov. 28, 2022), R&R adopted, 2023 WL 34525 (D.N.M. Jan. 4, 2023) (quoting Barr v. Am. Ass’n of Pol. Consultants, 140 S. Ct. 2335, 2343 (2020)); see also 47 U.S.C. § 227; N.M. Stat. Ann. § 57-12-22. Escano alleges that Defendants violated the TCPA and NMUPA by repeatedly calling his personal cell phone over a period of six months. (See Doc.

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Related

Ashcroft v. Iqbal
556 U.S. 662 (Supreme Court, 2009)
Garrett v. Selby Connor Maddux & Janer
425 F.3d 836 (Tenth Circuit, 2005)
Schrock v. Wyeth, Inc.
727 F.3d 1273 (Tenth Circuit, 2013)
Madsen v. Scott
1999 NMSC 042 (New Mexico Supreme Court, 1999)
Medina v. Graham's Cowboys, Inc.
827 P.2d 859 (New Mexico Court of Appeals, 1992)
Robertson v. Carmel Builders Real Estate
2004 NMCA 056 (New Mexico Court of Appeals, 2003)
Tercero v. ROMAN CATH. DIOCESE OF NORWICH
2002 NMSC 018 (New Mexico Supreme Court, 2002)
Employees' Retirement System v. Williams Companies
889 F.3d 1153 (Tenth Circuit, 2018)
Lessard v. Coronado Paint & Decorating Center, Inc.
2007 NMCA 122 (New Mexico Court of Appeals, 2007)
Gonzalez v. Hosopo Corp.
371 F. Supp. 3d 26 (District of Columbia, 2019)
Hall v. Bellmon
935 F.2d 1106 (Tenth Circuit, 1991)

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Escano v. Supermarket, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/escano-v-supermarket-inc-nmd-2023.