Enlightened Armadillo Incorporated, et al. v. Lance Freeman

District Court, D. Arizona·Decided May 29, 2026·No. 2:25-cv-02663·Unknown

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 Enlightened Armadillo Incorporated, et al., No. CV-25-02663-PHX-JJT

10 Plaintiffs, ORDER

11 v.

12 Lance Freeman,

13 Defendant. 14 15 At issue is Defendant Lance Freeman’s second Motion to Dismiss (Doc. 22, Mot.), 16 to which Plaintiffs Enlightened Armadillo, Inc., Mark and Ella Hrubant, and Snug Holding 17 Company LLC (“Plaintiffs”) responded (Doc. 24, Resp.), and Defendant replied (Doc. 26, 18 Reply). For the reasons below, the Court will grant in part and deny in part Defendant’s 19 Motion. 20 I. BACKGROUND1 21 The following facts are drawn from Plaintiffs’ First Amended Complaint (Doc. 19, 22 FAC), taken as true, and construed in the light most favorable to the Plaintiffs as the 23 nonmoving party. Cousins v. Lockyer, 568 F.3d 1063, 1067 (9th Cir. 2009). 24 Enlightened Armadillo, Inc., and its owners Mark and Ella Hrubant are residents of 25 Texas (“Texas Plaintiffs”) and Snug Holding Company, LLC is a Georgia company 26 (“Georgia Plaintiff”). (FAC ¶¶ 25–28.) Defendant is an Arizona resident. (FAC ¶ 29.) He 27 served as the President of Franchise Development for Xponential, which owned Yoga Six

28 1 When referring to papers submitted by the parties, the Court cites to the page number as generated by the Electronic Court Filing system, not the parties’ own page demarcation. 1 Franchise, LLC (“Yoga Six”). (FAC ¶ 4.) Defendant “and his team” told Plaintiffs that 2 Yoga Six franchises retained sufficient membership, were profitable, and were “turn-key.” 3 (FAC ¶¶ 10, 15-16, 45–63.) These communications were done by phone and video in the 4 time leading up to Plaintiffs entering their respective franchise agreements. (FAC ¶¶ 15– 5 16, 45–63.) Defendant distributed and discussed franchise disclosure documents that, 6 according to Plaintiffs, failed to disclose individuals with management responsibility of 7 Yoga Six, litigation and settlements involving those individuals, and the actual initial 8 investment cost and financial performance of franchises. (FAC ¶¶ 112–13, 142–43, 150, 9 152–56, 173, 187, 203, 219, 233.) Georgia Plaintiff entered a franchise agreement with 10 Yoga Six on June 7, 2021, and Texas Plaintiffs did the same on November 24, 2021 11 (“Agreements”). (FAC ¶¶ 9, 64.) Plaintiffs experienced delays in opening the franchise 12 studios, membership attrition, and significant monthly losses after opening. (FAC ¶¶ 65– 13 83.) Plaintiffs have since closed their franchises. (FAC ¶¶ 11, 21.) 14 On November 22, 2023, Plaintiffs sued Defendant and other individuals and entities 15 related to Yoga Six in California state court.2 (Mot. at 3–4; Resp. at 2.) Plaintiffs brought 16 several causes of action arising under the California Franchise Investment Law (“CFIL”), 17 Cal. Corp. Code § 31001 et seq., that regulates and governs the sale of franchises in that 18 state. The CFIL also “prohibit[s] the sale of franchises where the sale would lead to fraud 19 or a likelihood that the franchisor’s promises would not be fulfilled,” and provides 20 remedies for injured franchisees. Cal. Corp. Code § 31001. 21 On April 22, 2025, Defendant was dismissed from the California state court action 22 for lack of personal jurisdiction. (Resp. at 1–2.) On July 28, 2025, Plaintiffs commenced 23 the instant action against Defendant here in his home state, bringing seven claims arising 24 under the CFIL and one claim of common law fraudulent misrepresentation. (See Doc. 1.) 25 Later, Plaintiffs amended their pleading3 to add one claim arising under the Arizona 26 2 According to the parties’ briefing, this action is ongoing. See Enlightened Armadillo, Inc., 27 et al. v. Yoga Six Franchise, LLC, Case No. 30-2023-01367265-CU-AT-CJC. 3 As an administrative matter, the Court will deny as moot Defendant’s first Motion to 28 Dismiss (Doc. 16), which they filed prior to Plaintiffs amending their pleading as a matter of course. 1 Consumer Fraud Act (“ACFA”). (FAC ¶¶ 239–45.) Defendant now moves to dismiss all 2 claims against him under various theories. 3 Upon review of the parties’ briefing, the Court was unpersuaded that California state 4 law applied to Plaintiffs’ claims against Defendant. The Court ordered the parties to submit 5 additional briefing on which state’s law controls each of Plaintiffs’ claims or issues raised 6 in the First Amended Complaint (Doc. 27), and they did (Doc. 28, Def. Br.; Doc. 29). 7 II. LEGAL STANDARD 8 A. Motion to Dismiss 9 Rule 12(b)(6) is designed to “test[] the legal sufficiency of a claim.” Navarro v. 10 Block, 250 F.3d 729, 732 (9th Cir. 2001). A dismissal under Rule 12(b)(6) for failure to 11 state a claim can be based on either: (1) the lack of a cognizable legal theory; or (2) the 12 absence of sufficient factual allegations to support a cognizable legal theory. Balistreri v. 13 Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1990). When analyzing a complaint for 14 failure to state a claim, the well-pled factual allegations are taken as true and construed in 15 the light most favorable to the nonmoving party. Cousins, 568 F.3d at 1067. A plaintiff 16 must allege “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. 17 Corp. v. Twombly, 550 U.S. 544, 570 (2007). “A claim has facial plausibility when the 18 plaintiff pleads factual content that allows the court to draw the reasonable inference that 19 the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 20 (2009) (citing Twombly, 550 U.S. at 556). “The plausibility standard is not akin to a 21 ‘probability requirement,’ but it asks for more than a sheer possibility that a defendant has 22 acted unlawfully.” Id. 23 “While a complaint attacked by a Rule 12(b)(6) motion does not need detailed 24 factual allegations, a plaintiff’s obligation to provide the grounds of his entitlement to relief 25 requires more than labels and conclusions, and a formulaic recitation of the elements of a 26 cause of action will not do.” Twombly, 550 U.S. at 555 (citation modified). Legal 27 conclusions couched as factual allegations are not entitled to the assumption of truth and 28 therefore are insufficient to defeat a motion to dismiss for failure to state a claim. Iqbal, 1 556 U.S. at 679–80. However, “a well-pleaded complaint may proceed even if it strikes a 2 savvy judge that actual proof of those facts is improbable, and that recovery is very remote 3 and unlikely.” Twombly, 550 U.S. at 556 (citation modified). 4 B. Judicial Notice 5 In ruling upon a motion to dismiss, the court may consider only the complaint, any 6 exhibits thereto, and matters which may be judicially noticed pursuant to Federal Rule of 7 Evidence 201. See Mir v. Little Co. of Mary Hospital, 844 F.2d 646, 649 (9th Cir. 1988). 8 The court may take judicial notice of facts “not subject to reasonable dispute” because they 9 are either: “(1) generally known within the territorial jurisdiction of the trial court or (2) 10 capable of accurate and ready determination by resort to sources whose accuracy cannot 11 reasonably be questioned.” Fed. R. Evid.

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Enlightened Armadillo Incorporated, et al. v. Lance Freeman, (D. Ariz. 2026).

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