Enlightened Armadillo Incorporated, et al. v. Lance Freeman

District Court, D. Arizona·Decided May 29, 2026·No. 2:25-cv-02663·Unknown

Opinion

WO

Enlightened Armadillo Incorporated, et al., No. CV-25-02663-PHX-JJT

Plaintiffs, ORDER

v.

Lance Freeman,

Defendant. At issue is Defendant Lance Freeman’s second Motion to Dismiss (Doc. 22, Mot.), to which Plaintiffs Enlightened Armadillo, Inc., Mark and Ella Hrubant, and Snug Holding Company LLC (“Plaintiffs”) responded (Doc. 24, Resp.), and Defendant replied (Doc. 26, Reply). For the reasons below, the Court will grant in part and deny in part Defendant’s Motion. I. BACKGROUND1 The following facts are drawn from Plaintiffs’ First Amended Complaint (Doc. 19, FAC), taken as true, and construed in the light most favorable to the Plaintiffs as the nonmoving party. Cousins v. Lockyer, 568 F.3d 1063, 1067 (9th Cir. 2009). Enlightened Armadillo, Inc., and its owners Mark and Ella Hrubant are residents of Texas (“Texas Plaintiffs”) and Snug Holding Company, LLC is a Georgia company (“Georgia Plaintiff”). (FAC ¶¶ 25–28.) Defendant is an Arizona resident. (FAC ¶ 29.) He served as the President of Franchise Development for Xponential, which owned Yoga Six

1 When referring to papers submitted by the parties, the Court cites to the page number as generated by the Electronic Court Filing system, not the parties’ own page demarcation. Franchise, LLC (“Yoga Six”). (FAC ¶ 4.) Defendant “and his team” told Plaintiffs that Yoga Six franchises retained sufficient membership, were profitable, and were “turn-key.” (FAC ¶¶ 10, 15-16, 45–63.) These communications were done by phone and video in the time leading up to Plaintiffs entering their respective franchise agreements. (FAC ¶¶ 15– 16, 45–63.) Defendant distributed and discussed franchise disclosure documents that, according to Plaintiffs, failed to disclose individuals with management responsibility of Yoga Six, litigation and settlements involving those individuals, and the actual initial investment cost and financial performance of franchises. (FAC ¶¶ 112–13, 142–43, 150, 152–56, 173, 187, 203, 219, 233.) Georgia Plaintiff entered a franchise agreement with Yoga Six on June 7, 2021, and Texas Plaintiffs did the same on November 24, 2021 (“Agreements”). (FAC ¶¶ 9, 64.) Plaintiffs experienced delays in opening the franchise studios, membership attrition, and significant monthly losses after opening. (FAC ¶¶ 65– 83.) Plaintiffs have since closed their franchises. (FAC ¶¶ 11, 21.) On November 22, 2023, Plaintiffs sued Defendant and other individuals and entities related to Yoga Six in California state court.2 (Mot. at 3–4; Resp. at 2.) Plaintiffs brought several causes of action arising under the California Franchise Investment Law (“CFIL”), Cal. Corp. Code § 31001 et seq., that regulates and governs the sale of franchises in that state. The CFIL also “prohibit[s] the sale of franchises where the sale would lead to fraud or a likelihood that the franchisor’s promises would not be fulfilled,” and provides remedies for injured franchisees. Cal. Corp. Code § 31001. On April 22, 2025, Defendant was dismissed from the California state court action for lack of personal jurisdiction. (Resp. at 1–2.) On July 28, 2025, Plaintiffs commenced the instant action against Defendant here in his home state, bringing seven claims arising under the CFIL and one claim of common law fraudulent misrepresentation. (See Doc. 1.) Later, Plaintiffs amended their pleading3 to add one claim arising under the Arizona 2 According to the parties’ briefing, this action is ongoing. See Enlightened Armadillo, Inc., et al. v. Yoga Six Franchise, LLC, Case No. 30-2023-01367265-CU-AT-CJC. 3 As an administrative matter, the Court will deny as moot Defendant’s first Motion to Dismiss (Doc. 16), which they filed prior to Plaintiffs amending their pleading as a matter of course. Consumer Fraud Act (“ACFA”). (FAC ¶¶ 239–45.) Defendant now moves to dismiss all claims against him under various theories. Upon review of the parties’ briefing, the Court was unpersuaded that California state law applied to Plaintiffs’ claims against Defendant. The Court ordered the parties to submit additional briefing on which state’s law controls each of Plaintiffs’ claims or issues raised in the First Amended Complaint (Doc. 27), and they did (Doc. 28, Def. Br.; Doc. 29). A. Motion to Dismiss Rule 12(b)(6) is designed to “test[] the legal sufficiency of a claim.” Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001). A dismissal under Rule 12(b)(6) for failure to state a claim can be based on either: (1) the lack of a cognizable legal theory; or (2) the absence of sufficient factual allegations to support a cognizable legal theory. Balistreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1990). When analyzing a complaint for failure to state a claim, the well-pled factual allegations are taken as true and construed in the light most favorable to the nonmoving party. Cousins, 568 F.3d at 1067. A plaintiff must allege “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (citing Twombly, 550 U.S. at 556). “The plausibility standard is not akin to a ‘probability requirement,’ but it asks for more than a sheer possibility that a defendant has acted unlawfully.” Id. “While a complaint attacked by a Rule 12(b)(6) motion does not need detailed factual allegations, a plaintiff’s obligation to provide the grounds of his entitlement to relief requires more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do.” Twombly, 550 U.S. at 555 (citation modified). Legal conclusions couched as factual allegations are not entitled to the assumption of truth and therefore are insufficient to defeat a motion to dismiss for failure to state a claim. Iqbal, 556 U.S. at 679–80. However, “a well-pleaded complaint may proceed even if it strikes a savvy judge that actual proof of those facts is improbable, and that recovery is very remote and unlikely.” Twombly, 550 U.S. at 556 (citation modified). B. Judicial Notice In ruling upon a motion to dismiss, the court may consider only the complaint, any exhibits thereto, and matters which may be judicially noticed pursuant to Federal Rule of Evidence 201. See Mir v. Little Co. of Mary Hospital, 844 F.2d 646, 649 (9th Cir. 1988). The court may take judicial notice of facts “not subject to reasonable dispute” because they are either: “(1) generally known within the territorial jurisdiction of the trial court or (2) capable of accurate and ready determination by resort to sources whose accuracy cannot reasonably be questioned.” Fed. R. Evid. 201; see also Lee v. City of Los Angeles, 250 F.3d 668, 689 (9th Cir. 2001) (noting that the court may take judicial notice of undisputed “matters of public record”). The court may disregard allegations i

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Enlightened Armadillo Incorporated, et al. v. Lance Freeman, (D. Ariz. 2026).

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