Energizer, LLC v. MTA Trading, Inc.

CourtDistrict Court, E.D. New York
DecidedJune 16, 2021
Docket1:20-cv-01583
StatusUnknown

This text of Energizer, LLC v. MTA Trading, Inc. (Energizer, LLC v. MTA Trading, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Energizer, LLC v. MTA Trading, Inc., (E.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK --------------------------------------------------------------- ENERGIZER, LLC,

Plaintiff, MEMORANDUM & ORDER 20-CV-1583 (MKB) v.

MTA TRADING, INC., and BEST DEAL SUPPLY, INC.,

Defendants. --------------------------------------------------------------- MARGO K. BRODIE, United States District Judge: Plaintiff Energizer, LLC commenced the above-captioned action on March 27, 2020, against Defendants MTA Trading, Inc. (“MTA”) and Best Deal Supply, Inc. (“Best Deal”), alleging that (1) MTA breached its contract with Plaintiff and (2) Best Deal committed tortious interference with the contractual and business relationship between MTA and Plaintiff. (Compl., Docket Entry No. 1.) On August 28, 2020, Plaintiff amended the Complaint, adding a claim for false advertising in violation of the Lanham Act, 15 U.S.C. § 1125(a). (Am. Compl., Docket Entry No. 16.) Plaintiff alleges that (1) MTA purchased batteries from Plaintiff and sold them to reseller Best Deal in violation of MTA’s purchase agreement with Plaintiff, which only allowed sales to consumers, and that Best Deal sold batteries to consumers while advertising the batteries using Plaintiff’s mark, (id. ¶¶ 40–73); and (2) Defendants damaged the goodwill associated with Plaintiff’s mark and diluted Plaintiff’s trade name by fulfilling orders with products different from those advertised and shipping batteries to consumers that were “used, aged, or tampered- with,” (id. ¶¶ 69–70, 75–77). Defendants move to dismiss the Amended Complaint, arguing that (1) Plaintiff fails to state a false advertising claim under the Lanham Act because it relies on isolated bad reviews taken out of context, and (2) if the Court dismisses Plaintiff’s federal claim, the Court then lacks jurisdiction over the remaining state-law claims. (Defs.’ Mot. to Dismiss (“Defs.’ Mot.”),

Docket Entry No. 27; Defs.’ Mem. in Support of Defs.’ Mot. (“Defs.’ Mem.”), Docket Entry No. 27-3; Pl.’s Mem. in Opp’n to Defs.’ Mot. (“Pl.’s Opp’n”), Docket Entry No. 29.) For the reasons set forth below, the Court denies the motion. I. Background The Court assumes the truth of the factual allegations in the Amended Complaint for purposes of this Memorandum and Order. Plaintiff is a Delaware limited liability corporation with headquarters in Missouri, and Energizer Investment Company is “a Delaware corporation” and the sole member of Plaintiff. (Am. Compl. ¶ 23.) Plaintiff “markets and sells a variety of products, including[,] but not limited to, household and specialty batteries, headlamps, and portable lights, for residential and

consumer applications” (the “Energizer Products”). (Id.) MTA is a New York corporation with its principal place of business in New York. (Id. ¶ 24.) It sells products to resellers and consumers through various websites. (Id.) Best Deal is a New York corporation with its principal place of business in New York. (Id. ¶ 25.) It purchases products from sellers such as MTA, then resells them to consumers on websites such as Amazon.com, where it uses the account “BD Supply.” (Id.) Plaintiff holds registered trademarks for marks including “Energizer” and “advertises, distributes, and sells its products to consumers” under those marks.1 (Id. ¶¶ 26, 29.) Plaintiff’s terms and conditions of sale, which apply to every sale of Plaintiff’s products, prohibit resale (the “Terms and Conditions”). (Id. ¶¶ 37–38.) The Terms and Conditions prohibit buyers from

selling to anyone other than “the ultimate consumer for whom the [goods are] designed and who does not intend to resell the [goods] to a third party” unless authorized in writing. (Id. ¶ 38 (quoting Terms and Conditions § 13.B).) They also prohibit buyers from using the Energizer mark to “sell or offer for sale any product bearing a trademark, copyright, patent, or name associated with [Plaintiff], which [the buyer] purchased or obtained from a source other than directly from [Plaintiff].” (Id.) In addition, the Terms and Conditions prohibit buyers from advertising Energizer Products for sale on any website unless the parties agree to a separate internet sales addendum. (Id. (quoting Terms and Conditions § 13.A).) Since August 30, 2019, all of Plaintiff’s invoices have contained a warning that: Unless otherwise agreed to in writing by [Plaintiff], this invoice and the sale of goods hereunder is subject to the terms and conditions located at http://www.energizerholdings.com/en/company/ supplierrelations/customers-tac/Pages/default.aspx . . . and acceptance of the goods is expressly limited to such [t]erms. If you do not agree with these Terms [and Conditions], you must reject the

1 Plaintiff includes a copy of its trademark registration with the Amended Complaint. (Trademark Electronic Search System Result, annexed to Am. Compl. as Ex. 1, Docket Entry No. 16-1.) The Court considers Plaintiff’s trademark registration because it is attached to the Amended Complaint. See Nicosia v. Amazon.com, Inc., 834 F.3d 220, 230–31 (2d Cir. 2016) (holding that courts may consider on a motion to dismiss “any written instrument attached to [the complaint] as an exhibit or any statements or documents incorporated in it by reference” and other documents “integral” to the complaint (first quoting Chambers v. Time Warner Inc., 282 F.3d 147, 152 (2d Cir. 2002); and then quoting DiFolco v. MSNBC Cable L.L.C., 622 F.3d 104, 111 (2d Cir. 2010))); L-7 Designs, Inc. v. Old Navy, LLC, 647 F.3d 419, 422 (2d Cir. 2011) (“A complaint is [also] deemed to include any written instrument attached to it as an exhibit, materials incorporated in it by reference, and documents that, although not incorporated by reference, are ‘integral’ to the complaint.” (alteration in original) (quoting Sira v. Morton, 380 F.3d 57, 67 (2d Cir. 2004))). goods. Acceptance of the goods shall be deemed acceptance of the Terms [and Conditions]. (Id. ¶ 39.) Until January of 2020, Plaintiff sold Energizer Products to MTA and consented to MTA’s use of the Energizer mark to sell Energizer Products directly to consumers in accordance with the Terms and Conditions.2 (Id. ¶¶ 33, 40–41.) However, at times after August 30, 2019, MTA repeatedly sold Energizer Products to Best Deal, which then resold them to consumers. (Id. ¶¶ 43, 46.) Plaintiff contends that by selling to a reseller instead of selling directly to consumers, MTA violated the Terms and Conditions. (Id. ¶ 46.) Plaintiff further contends that MTA also violated the Terms and Conditions by purchasing Energizer Products from Montblanc

International Corporation after August 30, 2019, rather than buying directly from Plaintiff. (Id. ¶¶ 49–50.) Plaintiff alleges that MTA sold Energizer Products to Best Deal as part of a deliberate scheme to evade the Terms and Conditions and that Best Deal knew the sale violated the Terms. (Id. ¶ 54.) In furtherance of the scheme, Defendants listed the Energizer Products for resale to consumers on Amazon.com under the account “BD Supply.” (Id. ¶ 55.) In addition, MTA sold to Best Deal Energizer Products that were not purchased from Plaintiff, intending that Best Deal would resell the Energizer Products online. (Id. ¶ 59.) Plaintiff through counsel repeatedly contacted the BD Supply account demanding that it remove its listings of Energizer Products and informed the account’s owner “that, by inducing MTA to breach its [a]greements with [Plaintiff],

[Best Deal] was engaging in tortious interference with contract.” (Id.

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