Emergency Recovery, Inc. and Bobbie Celler v. Government Employees Insurance Company et al.

CourtDistrict Court, M.D. Florida
DecidedDecember 29, 2025
Docket8:23-cv-00957
StatusUnknown

This text of Emergency Recovery, Inc. and Bobbie Celler v. Government Employees Insurance Company et al. (Emergency Recovery, Inc. and Bobbie Celler v. Government Employees Insurance Company et al.) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Emergency Recovery, Inc. and Bobbie Celler v. Government Employees Insurance Company et al., (M.D. Fla. 2025).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA TAMPA DIVISION EMERGENCY RECOVERY, INC. and BOBBIE CELLER, Plaintiffs, v. Case No. 8:23-cv-957-KKM-AEP GOVERNMENT EMPLOYEES INSURANCE COMPANY et al., Defendants. ___________________________________ ORDER Emergency Recovery, Inc., (ERI) and ERI’s owner, Bobbie Celler, sue Government Employees Insurance Company and related entities (collectively, GEICO) for defamation and tortious interference with a business relationship allegedly caused by a GEICO press release. 2d Am. Compl. (Doc. 80). GEICO moves for summary judgment. Mot. (Doc. 132). Because Celler lacks standing and no reasonable jury could conclude that the press release caused the harm that ERI claims, I dismiss Celler’s claim without prejudice and grant GEICO’s

motion as to ERI’s claims. I. BACKGROUND ERI is a Florida corporation that “identif[ies] insurance information on behalf of its clients” and “submit[s] bills and demand letters to insurance

companies to seek payment of motor vehicle accident-related insurance proceeds.” Joint Statement of Undisputed Facts (JSUF) (Doc. 130) ¶¶ 3, 8. At all times relevant to this litigation, Celler was ERI’s President and CEO. Id.

¶ 6. In 2018 and 2019, ERI submitted thousands of demand letters and bills to GEICO to recover Personal Injury Protection (PIP) benefits allegedly due to ERI’s clients. See id. ¶ 12; (Doc. 129-34) ¶ 2. GEICO and ERI disagreed about the amount owed on some of these claims, leading to a series of settlements

between the two and, eventually, to GEICO suing ERI, Celler, and two medical facilities that were clients of ERI’s. JSUF ¶¶ 14–18. In that state-court lawsuit, which GEICO filed on February 28, 2020, GEICO asserted that ERI sent deceptive or misleading bills and demand

letters and submitted the bills in bulk to deceive GEICO into believing the claims were legitimate when they were not. Id. ¶¶ 18–21. On March 2, 2020, GEICO issued a press release announcing the lawsuit: In a continuing effort to combat insurance fraud and other deceptive and abusive practices being committed in Florida, GEICO has filed a lawsuit against Bobbie Celler, his collection company and two for-profit Florida hospitals seeking to terminate a scheme it alleges violates Florida law and aimed to mislead the insurer. In its lawsuit, GEICO seeks permanent injunctive and declaratory relief, as well as damages under Florida law, including Florida’s Deceptive and Unfair Trade Practices Act. GEICO says that the Florida action is a preview of similar lawsuits that will be filed in the future.

GEICO alleges that the Defendants engaged in a deceptive and misleading scheme in which bills for payment of hospital and professional services were presented in a volume and manner designed to mislead and/or deceive GEICO into believing that the claims were legitimate and that the amounts demanded were actually due and owing, when in fact that was not the case. In addition, GEICO alleges that the deceptive/misleading manner in which the claims were presented was designed to deprive GEICO from determining whether payment was legitimately owed so as to be able to exercise its statutory right to accurately consider and cure disputed payments.

“GEICO has a zero tolerance policy when it comes to insurance fraud and abusive/misleading practices that attempt to advance that fraud,” said Tara Carthew, assistant vice president of claims in GEICO’s Lakeland, Florida, office. “These incidents of fraud and related practices hurt consumers because they cause premiums to increase.” Carthew went on to say that GEICO has a long history of seeking out individuals willing to commit fraud. “GEICO intends to file future lawsuits to continue making every effort to protect its customers and the public from fraudulent practices such as those set forth in the Complaint.”

Id. ¶¶ 22–23. The state court dismissed GEICO’s initial and amended complaints and GEICO dismissed its lawsuit on April 12, 2021. Id. ¶¶ 24–25; see (Doc. 129-55). On February 25, 2022, ERI and Celler sued GEICO in Florida state court. Notice of Removal (Doc. 1) at 2. GEICO removed the lawsuit to federal court and the Southern District of Florida transferred the action to this Court. JSUF ¶¶ 27–28. On March 13, 2024, I dismissed portions of the amended complaint. Order on Mot. to Dismiss Am. Compl. (Doc. 77). ERI and Celler filed a second amended complaint, and each asserts a defamation claim against GEICO because the allegedly false and defamatory press release suggests that they “conducted their activities in a fraudulent and deceptive manner.” 2d Am.

Compl. ¶ 29, 38–49. ERI also alleges a tortious interference claim based on purported interference with its relationship with Conifer Cycle Solutions, LLC. Id. ¶¶ 50–63; JSUF ¶ 30. Conifer is owned by Tenet Healthcare Corporation, which owns acute

care facilities, hospitals, and other medical centers throughout the United States. JSUF ¶ 31. Conifer seeks to recover money for medical services provided by Tenet’s medical facilities. Id. ¶ 32. ERI’s business relationship with Conifer is the only relationship that ERI and Celler identify as harmed

by the press release. Id. ¶ 33. In 2014, Conifer hired ERI to perform work on its “retrospective” business, which involved identifying insurance coverage for patients that another party, often the medical provider itself, had already attempted to

recover. See id. ¶ 34. On March 2018, Conifer hired ERI and another entity, Change Healthcare, to tackle its “Day 1” business, which involved identifying potential insurance coverage for patients at Tenet facilities beginning immediately upon the start of their treatment. Id. ¶¶ 35, 37–38. ERI preferred

Day 1 work to retrospective work because “it’s a lot more revenue for the client and for [vendors like ERI].” Celler Dep. (Doc. 129-1) 141:13. Day 1 work comes with “a different level of expectation from the customer, and it’s a lot more volume.” Id. 141:11–12. Conifer hired ERI and Change Healthcare to do the Day 1 work for a two-year term ending on March 30, 2020. JSUF ¶¶ 35–36.

Before submitting the joint proposal to Conifer for the Day 1 work, Change Healthcare and ERI formed a strategic partnership assigning Change Healthcare primary responsibility for the Day 1 work and ERI primary responsibility for the retrospective work. Id. ¶ 39. In early 2019, ERI

terminated this strategic partnership with Change Healthcare and began servicing Conifer’s retrospective and Day 1 work on its own. Id. ¶ 40. ERI terminated both its Chief Operating Officer and Senior Vice President of Operations in January 2019. Id. ¶¶ 41–43. After these

terminations, ERI consisted of four persons: Celler, a Director of Finance, a Director of Revenue Cycle, and an independent contractor residing in India. Id. ¶¶ 44–48. Celler also relied on family members to help run ERI at this time. Id. ¶ 48.

On March 20, 2020, Conifer gave ERI notice that it would no longer place Day 1 accounts with ERI and instructed ERI to continue working existing claims in accordance with the wind-down period in the statement of work governing the parties’ relationship. Id. ¶ 49. On May 29, 2020, Conifer

requested that ERI continue working Day 1 accounts for at least twenty-four medical facilities because Conifer was not ready to move those accounts from ERI. Id. ¶ 50. On February 1, 2021, Conifer again gave ERI notice that it would no longer place Day 1 accounts with ERI and instructed ERI to continue working Day 1 accounts through May 17, 2021, according to the parties’ agreed

wind-down period. Id. ¶ 51. ERI continued performing retrospective work for Conifer until ERI terminated its relationship with Conifer on May 17, 2024. Id. ¶¶ 52–53. GEICO moves for summary judgment. ERI and Celler oppose. Resp.

(Doc. 147). II.

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