Elipas Enterprises, Inc. v. Silverstein

612 N.E.2d 9, 243 Ill. App. 3d 230, 183 Ill. Dec. 752, 1993 Ill. App. LEXIS 144
CourtAppellate Court of Illinois
DecidedFebruary 11, 1993
Docket1-91-3259
StatusPublished
Cited by19 cases

This text of 612 N.E.2d 9 (Elipas Enterprises, Inc. v. Silverstein) is published on Counsel Stack Legal Research, covering Appellate Court of Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Elipas Enterprises, Inc. v. Silverstein, 612 N.E.2d 9, 243 Ill. App. 3d 230, 183 Ill. Dec. 752, 1993 Ill. App. LEXIS 144 (Ill. Ct. App. 1993).

Opinion

JUSTICE EGAN

delivered the opinion of the court:

The plaintiffs, Elipas Enterprises, Inc. and James Elipas, filed a four-count complaint against the defendant, Robert Silverstein, based on alleged representations made to the plaintiffs by the defendant. Count III alleged a violation of the Consumer Fraud and Deceptive Business Practices Act (the Act) (Ill. Rev. Stat. 1989, ch. 121V2, par. 261 et seq.). The defendant filed a motion to dismiss pursuant to sections 2 — 615 and 2 — 619 of the Code of Civil Procedure (Ill. Rev. Stat. 1989, ch. 110, pars. 2 — 615, 2 — 619). The trial judge allowed the section 2 — 615 motion and dismissed the entire complaint. The plaintiffs have appealed only the order dismissing count III. Our recitation of the facts is based on the allegations of the complaint which must be taken as true.

The plaintiff, James Elipas (Elipas), is a doctor of podiatry. In 1988, Elipas considered purchasing a franchise for a Love’s Yogurt restaurant. In October 1988, Elipas met with the defendant, Robert Silverstein (Silverstein), who was president and director of Love’s Group, an Illinois corporation in the business of franchising Love’s Yogurt restaurants. After the meeting, Elipas received an offering circular and promotional brochure that detailed the organizational structure and requirements for opening a Love’s Yogurt restaurant.

Both the offering circular and promotional brochure indicated that Love’s Group had experience in selecting restaurant locations and would assist a franchisee in choosing a future site. The promotional brochure enumerated a variety of factors that Love’s Group considered in determining a site selection, including demographic profiles, population densities, growth potential, competitors and traffic counts. The brochure also represented that “Love’s management team has experience in location choice and will help you select the best site possible.” After reviewing the brochure and circular, Elipas applied for a Love’s franchise and paid a $1,000 refundable deposit. Elipas, however, did not execute a full franchise agreement and the $1,000 deposit paid could be fully refunded at any time, “No questions asked.”

Before executing the final agreement, Elipas formed a corporation to operate the prospective franchise under the name of “Elipas Enterprises, Inc.” Also before the agreement was executed, Silver-stein advised Elipas that a lucrative restaurant location was available from Love’s Group at the Buffalo Grove Town Center, a high-traffic shopping center. Specifically, Silverstein made three oral representations: (1) a Pier One Import store was to be the shopping center’s anchor and “it was presently committed to leasing a location in the Buffalo Grove Town Center and would open in the near future”; (2) a movie theatre chain “was presently committed to leasing a location in the Buffalo Grove Town Center and would open in the near future”; and (3) a band shell “would be erected on property adjacent to the Buffalo Grove Town Center where concerts and related activities would be held.”

Based upon the oral representations made by Silverstein, coupled with the representations made in the offering circular and promotional brochure, Elipas signed an agreement on January 23, 1989, and tendered to Love’s Group the required $17,500 franchise fee. The agreement stated that the location of the restaurant would be at the Buffalo Grove Town Center.

The agreement, a 36-page document, contained six separate “Representations and Warranties” including the following:

“Franchisee acknowledges and represents to Company to induce Company to enter this Agreement, as follows:

* * *

C. Franchisee has not received or relied upon any guarantee, express or implied, about the revenues, profits, or success of the business venture contemplated by this Agreement or the desirability of the Location (as defined herein) of the Restaurant ***.”

In addition, the agreement recited that Elipas:

“[h]as conducted an independent investigation of the business ***. Franchisee recognizes that the nature of the business conducted by the restaurant may evolve and change over time, that an investment in the restaurant involves business risks and that the success of the venture depends primarily upon Franchisee’s ability and efforts.”

The agreement provided that Elipas could choose the location of the restaurant, subject to approval by Love’s Group. Love’s Group had chosen the Buffalo Grove Town Center for one of its restaurants and informed Elipas of its availability in December 1988. Love’s Group signed a lease with the lessor of the Buffalo Grove Town Center on February 15, 1989. On February 28, 1989, Love’s Group assigned the lease to Elipas Enterprises, Inc. The plaintiffs’ Love’s Yogurt restaurant opened in the Buffalo Grove Town Center in the spring of 1989.

A Pier One store and a movie chain never moved into the Buffalo Grove Town Center; neither had ever committed to a lease. The band shell turned out to be a gazebo. Over 18 months after opening the restaurant, Elipas incurred substantial losses. The restaurant closed in November 1990. The closing was the “result of the low volume of pedestrian traffic at the Buffalo Grove Town Center due to a lack of tenants.”

The plaintiffs filed this lawsuit on March 7, 1991. They did not name Love’s Group as a defendant due to a mandatory arbitration clause in the franchise agreement.

On September 6, 1991, the judge dismissed all four counts of the complaint with prejudice. The plaintiffs requested time to file an amended complaint. The judge replied, “I think under the facts I doubt any actionable claim could be stated. A better claim would be stated, but I’m not sure an actionable claim could be stated.” The plaintiffs did not move for leave to file an amended complaint; instead, they filed a notice of appeal.

In determining the propriety of dismissal of an action under section 2 — 615, a reviewing court is concerned only with questions of law presented by the pleadings, and the court tests the sufficiency of the complaint by ascertaining whether the essential elements of a cause of action were alleged. (In re Estate of Casey (1991), 222 Ill. App. 3d 12, 583 N.E.2d 83.) To state a cause of action under the Act, a plaintiff must allege (1) a deceptive act or practice, (2) intent on the defendant’s part that the plaintiff rely on the deception, and (3) that the deception occurred in the course of conduct involving trade or commerce. (Ill. Rev. Stat. 1989, ch. 12V-k, par. 262.) The defendant contends that the plaintiffs must also allege and prove that they justifiably or reasonably relied on the representations made by the defendant. The plaintiffs deny that reasonable reliance is an element of any cause of action under the Act.

Both sides have argued extensively on the question of whether a promise of future conduct represents deception under the Act.

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Bluebook (online)
612 N.E.2d 9, 243 Ill. App. 3d 230, 183 Ill. Dec. 752, 1993 Ill. App. LEXIS 144, Counsel Stack Legal Research, https://law.counselstack.com/opinion/elipas-enterprises-inc-v-silverstein-illappct-1993.