Edward C. Hofstra Co. v. Hofstra Mfg. Co.

1926 OK 1015, 251 P. 745, 123 Okla. 3, 1926 Okla. LEXIS 465
CourtSupreme Court of Oklahoma
DecidedDecember 21, 1926
Docket15284
StatusPublished
Cited by3 cases

This text of 1926 OK 1015 (Edward C. Hofstra Co. v. Hofstra Mfg. Co.) is published on Counsel Stack Legal Research, covering Supreme Court of Oklahoma primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Edward C. Hofstra Co. v. Hofstra Mfg. Co., 1926 OK 1015, 251 P. 745, 123 Okla. 3, 1926 Okla. LEXIS 465 (Okla. 1926).

Opinion

Opinion by

RAY, C.

In 1915 Edward O. Hofstra and others organized the Hofstra Fly and Insect De-troying Company, a corporation, for the manufacture and sale of insecticide. Certificates of 55 shares of the capital stock were issued to Edward C. Hofstra in exchange for the formula for its manufacture owned by him, and he was made general manager. The name was later changed to Hofstra Manufacturing Company and the word “Hofstra” was adopted as the trade name for the insecticide. June 6, 1917, Edward C. Hofstra sold to the company all his interest for $300 per share, and retired from the business. He agreed that he would' not, for a period of two years, manufacture or sell any insecticide ; that he would not use or permit the use of the weird “Hofstra” by any other person, firm, or corporation, manufacturing or dealing in any insecticide or rat or mice destroyer compound during the time that the Hofstra Manufacturing Company was engaged in business. The concluding paragraph of the agreement is as follows:

“It is mutually agreed and understood that should the parties of the second part, or either of them, fail, neglect or refuse to perform or abstain from any of the provisions of this contract, as the case may require, that then and in that case the damages to the party of the first part being incapable of computation or calculation are hereby liquidated at the sum of $10,000 which sum said second parties hereby agreed and bind themselves to pay to the party of the first part.”

Although plaintiff company has engaged in the manufacture and sale of the insecticide only, it was understood at the time the company was organized that ultimately it would manufacture and sell a complete line of remedies and medicines of the same general class as the insecticide. At the' time it commenced business it adopted the name “Hof-stra” as a name to designate its products. It made the word “Hofstra” the dominant feature of its advertisements for the purpose of impressing it upon the minds of the public as a distinctive trade-name for its products, and for that purpose expended from $35,000 to $50,000 annually in advertising in leading newspapers and farm journals througnout the country, and in window trims, window strips, display cards, etc. For its cartons, boxes, and containers it adopted and used a color scheme of red, yellow, and black, and on all of them the word “Hofstra” was made prominent and conspicuous. By these methods, aided by its traveling men in 28 states, it built up a business in the name of Hofstra Insecticide of approximately $400,000 annually.

In all of its newspaper and display advertisements the corporate name of the company was made subordinate to the word “Hofstra,” which was always printed in larger type for the purpose of identifying the word “Hofstra” with its products in the mind of the general public. The word “Hof-stra” had no value, other than as the surname of Edward O. Hofstra, prior to the incorporation of the plaintiff company. Its only value was given to it by the manufacture, sale.| and advertisement of the plaintiff company’s products. In order to familiarize the public with the name of its product the word “Hofstra” was always used on its containers in connection with its color scheme of red, yellow, and black.

In 1919 Edward O. Hofstra, joined with the defendant J. W. Sanders and others, organized the Edward C. Hofstra Company with its place of business in the 40.0 block on Main street of Tulsa, being two blocks from the place of business of the plaintiff company. The name “Edward C. Hofstra Co.” was placed on its window1 in small let *5 ters and running across the transom in large letters the words ‘’Hofstra Co.” It began the manufacture and advertisement and sale of an insecticide and other products. As a trade-mark for its insecticide, it registered with the patent office the name “El Dorado.” It entered upon a course of advertising, the extent of which is not made clear by the evidence, and in its advertisements and on the labels upon its boxes and containers for its products, the word “Hofstra” was always printed in large type. In the newspapers they referred to their product as “new Hof-stra products,” “Hofstra El Dorado Insecticide,” “Hofstra Egg Preserver,” “Hofstra Foot Ease,” etc. It adopted a color scheme for its containers not like, but so nearly similar to, that of the plaintiff company as to mislead the casual observer. This resulted in great confusion among those having business with the two concerns. Mail, express . and freight intended for one was often delivered to the other. Orders for goods, checks in payment, and' communications of different kinds intended for one reached the other. In a large number of cases the plaintiff company received complaints of the quality of its products delivered, and, on investigation, it was found that it was the product of the defendant company. In more than one instance the plaintiff company’s check was refused payment upon the belief that it was the defendant company’s check. Credit reports were made upon one as for the other. The defendant company finally filed a voluntary petition in bankruptcy and attorneys reported the bankruptcy proceeding as that of the plaintiff company. The trade having become so familiar with the word “Hofstra” by plaintiff’s extensive advertisement of that word, letters containing orders or checks in payment were often addressed to the “Hofstra” Company.

While the trial court made extensive finding of fact, we think the foregoing is sufficient to show the confusion in trade caused by the common use of the word “Hofstra.” The trial court found1 that the method adopted by the defendant company in the use of the word “Hofstra” as shown by its advertisements, and in connection with the color scheme used by it and the similarity of wording used on its ootatainers and labels, so misled the public as to the source and identity of the product that the trade and public were confused' and mistook the goods of the defendant company for the goods of the plaintiff company. We think that finding is fully sustained by the evidence.

It is contended that plaintiff’s remedy !s one at law to recover the liquidated damages provided in the contract between plaintiff company and Edward 0. Hofstra and, therefore, injunction will not lie. No authorities are cited to support this contention. But we think the question is'not involved here. The Edward G. Hofstra Company, whose business practices are complained of as unfair competition, was not a paííy- to that contract. No contractual relations exist between the plaintiff company and the defendant company, Edward 0. Hofstra Company, a corporation,, is in law a distinct person from Edward 0. Hofstra, one of its incor-porators and officers. The defendant company, as to the question involved here, stands in the same .position as if Edward 0. Hofstra had never been a stockholder, incorporator, or otherwise interested. Chas. S. Higgins Co. v. Higgins Soap Co. (N. Y.) 39 N. E. 490.

As to the question of unfair competition, we have concluded, after a careful examination of many authorities cited, that the rule laid down and applied by this court in O K Bus & Baggage Co. v.

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Bluebook (online)
1926 OK 1015, 251 P. 745, 123 Okla. 3, 1926 Okla. LEXIS 465, Counsel Stack Legal Research, https://law.counselstack.com/opinion/edward-c-hofstra-co-v-hofstra-mfg-co-okla-1926.