ED Schmidt Pontiac-GMC Truck, Inc. v. Daimlerchrysler Motors Co.

503 F. Supp. 2d 894, 2007 U.S. Dist. LEXIS 52295, 2007 WL 2084344
CourtDistrict Court, N.D. Ohio
DecidedJuly 19, 2007
Docket3:04CV7621
StatusPublished
Cited by1 cases

This text of 503 F. Supp. 2d 894 (ED Schmidt Pontiac-GMC Truck, Inc. v. Daimlerchrysler Motors Co.) is published on Counsel Stack Legal Research, covering District Court, N.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
ED Schmidt Pontiac-GMC Truck, Inc. v. Daimlerchrysler Motors Co., 503 F. Supp. 2d 894, 2007 U.S. Dist. LEXIS 52295, 2007 WL 2084344 (N.D. Ohio 2007).

Opinion

ORDER

CARR, Chief Judge.

This is a suit by an automobile dealership, Ed Schmidt Pontiac-GMC Truck, Inc. [Schmidt], against DaimlerChrysler Motors Company [DaimlerChrysler]. Pending is Schmidt’s motion for a preliminary injunction. For the reasons that follow, the motion shall be granted.

*896 Background

Schmidt, which is located on Dixie Highway in Perrysburg, Ohio, has what is known as a “dualed” dealership, in that he sells both General Motors vehicles and Jeeps, which are produced by Daimler-Chrysler. Schmidt obtained the Jeep franchise in 2003 by the purchase of Sou-thwyck Jeep, which had operated in south Toledo.

Schmidt’s ability to consummate the purchase required approval from Daimler-Chrysler. DaimlerChrysler did not give the requisite approval. This led to a suit by Schmidt against DaimlerChrysler. That suit was resolved by a 1993 settlement agreement, whereby the Southwyck Jeep franchise was transferred to Schmidt.

In 1994, Schmidt sought to consolidate the Southwyck Jeep outlet with Schmidt’s main facility in Perrysburg. Another Toledo-area Jeep dealer, Yark Oldsmobile-Jeep [Yark] protested such relocation under O.R.C. § 4517.50(A). 1 Yark anticipated that, as a result of implementation of that reorganization, Schmidt might obtain a Chrysler franchise. Were that to occur, Yark, which, like Schmidt, was a dualed dealer, selling Oldsmobiles as well as Jeeps, may have been at a competitive disadvantage vis-a-vis Schmidt. '

Moreover, if Schmidt obtained a Chrysler franchise, Schmidt would be able to pursue a § 4517.50(A) protest against a subsequent grant by DaimlerChrysler of a Chrysler franchise to Yark, as that franchise would be within Schmidt’s ten-mile zone of protection under that section.

Yark had informed DaimlerChrysler in December, 1993, that it might be interested in purchasing Valiton Chrysler-Plymouth, also located in west Toledo about three miles from Yark’s premises. To consummate that purchase, Yark would have needed DaimlerChrysler’s approval, just as Schmidt required DaimlerChrysler’s permission to purchase Southwyck Jeep.

In this context, Yark’s § 4517.50(A) protest of the move of Schmidt’s Jeep franchise to its Perrysburg location resembled an opening gambit in a chess game. By this point, Schmidt had purchased Sou-thwyck Jeep-Eagle [and had received approval of the purchase via the 1993 settlement with DaimlerChrysler], wanted to relocate the Jeep franchise, and desired a Chrysler franchise. At the same time, Yark was eyeing the Valiton Chrysler franchise, which Yark would, at some point, want to relocate to Yark’s main facility.

In making this move, Yark was pursing another, and more important objective: namely, to ensure that, if DaimlerChrysler gave Schmidt a Chrysler franchise, Daim-lerChrysler also would approve Yark’s acquisition and relocation of Valiton. Yark also wanted to avoid a protest by Schmidt of the relocation of the Valiton Chrysler franchise.

Were all that to occur, both Yark and Schmidt would be selling Chryslers, Jeeps, and GM vehicles. Thus, parity between Yark and Schmidt would exist: neither dealer would have the competitive advan *897 tage that results from offering more vehicle lines than the other. 2

But for these longer range objectives, Yark probably would have been pleased to see Schmidt take the Southwyck Jeep franchise across the Maumee River and farther away from its own operations in west Toledo. That short-term benefit was, though, insignificant compared to the prospect of securing and moving the Valiton Chrysler franchise.

Yark’s protest ultimately laid the groundwork for a three-way understanding about the process by which Yark and Schmidt would obtain Chrysler franchises in the future.

That understanding was reached on March 30, 1994, in a Settlement Agreement between DaimlerChrysler, Schmidt and Yark. The agreement stated:

1. Yark will immediately dismiss with prejudice [its] Protests....
2. The parties agree that [Daimler-Chrysler] will not award Chrysler-Plymouth Sales and Service Agreements (“C-P SSA’s”) to either Yark or Schmidt unless and until C-P SSA’s [sic] can be awarded to both without protest or litigation by any dealer.
3. The parties agree that prior to being granted C-P SSA’s, Yark and Schmidt will have met all usual and customary requirements for the appointment as a Chrysler-Plymouth dealer.
4.Yark and Schmidt agree that neither will protest the other’s award of a Chrysler-Plymouth SSA.

Exh. 1 [emphasis supplied].

Yark dismissed its protest. Schmidt moved its Jeep operation to Perrysburg. Then nothing happened for about nine years, until Yark finally purchased Valiton. On learning that Yark was doing so, Schmidt, anticipating that DaimlerChrys-ler would approve both the sale of that franchise to Yark and its relocation, demanded that DaimlerChrysler grant Schmidt a Chrysler franchise pursuant to the 1994 Settlement Agreement. 3

In response, DaimlerChrysler told Schmidt that the Agreement did not apply to this situation because DaimlerChrysler was not “awarding” a Chrysler franchise to Yark. Yark, rather, was merely acquiring an existing franchise through a buy/sell agreement. Acquisition of a franchise in that manner, DaimlerChrysler asserted, was not the same as an “award,” as that term was used in the Settlement Agreement.

Disagreeing with this interpretation of the Agreement, Schmidt filed this lawsuit.

As all this was occurring, another dealer, A1 Smith Chrysler Dodge [Smith], located on Dixie Highway in Bowling Green, Ohio, was an attentive bystander.

*898 Smith has a smaller operation than either Yark or Schmidt. This is caused, in part, by the fact that "its premises are not large enough to build a bigger showroom and service facility. It is, in effect, landlocked.

In response to this circumstance, Smith purchased in 1978 a forty-acre parcel north of Bowling Green. Smith has periodically contemplated moving its Chrysler franchise to that location. In 2001, Chrysler approved Smith’s doing so. 4 But Smith has remained at its present location.

Though Smith presently is more than ten miles from Schmidt’s Perrysburg location, its forty-acre parcel is within the ten-mile zone protected by § 4517.50(A). Smith has recently decided that it now wants to develop that parcel and expand, upgrade, and update its operations. Thus, it has been negotiating with Daimler-Chrysler for approval to relocate its franchise to that location. If that approval were forthcoming, Smith would be able to assert § 4517.50(A) protest rights were Schmidt to obtain a Chrysler franchise.

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503 F. Supp. 2d 894, 2007 U.S. Dist. LEXIS 52295, 2007 WL 2084344, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ed-schmidt-pontiac-gmc-truck-inc-v-daimlerchrysler-motors-co-ohnd-2007.