Eastern of Maine, Inc. v. Vintners Group Ltd.

455 A.2d 936, 1983 Me. LEXIS 604
CourtSupreme Judicial Court of Maine
DecidedFebruary 1, 1983
StatusPublished
Cited by14 cases

This text of 455 A.2d 936 (Eastern of Maine, Inc. v. Vintners Group Ltd.) is published on Counsel Stack Legal Research, covering Supreme Judicial Court of Maine primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Eastern of Maine, Inc. v. Vintners Group Ltd., 455 A.2d 936, 1983 Me. LEXIS 604 (Me. 1983).

Opinion

CARTER, Justice.

The plaintiffs in these consolidated actions appeal from a judgment of the Superi- or Court (Androscoggin County) finding that Vintners did not unlawfully refuse to permit its franchisee, Eastern of Maine, to assign its franchise rights to three other entities and that Vintners did not unlawful *938 ly terminate its franchise relationship with Eastern of Maine. This case presents this Court, for the first time, with issues requiring the construction of the Certificate of Approval Holder and Maine Wholesale Licensee Agreement Act, 28 M.R.S.A. §§ 665-679 (Supp.1982) (Act).

I. Facts

Vintners Group Ltd. (Vintners) is a New England supplier of Sebastiani wines, as well as five other brands of wine and one brand of beer. Its warehouse is located in Danvers, Massachusetts. Sebastiani and the other producers serviced by Vintners ship their products to Vintners’s facility, and local wholesaler and distributors there take delivery of the goods to be sold to retailers. Testimony at trial established that Vintners was a certificate of approval holder within the meaning of section 665(2) of the Act. Title 28 M.R.S.A. § 604 requires “foreign” wholesalers of table wine to acquire a certificate of approval before transporting wine or causing it to be transported into the State of Maine.

Pursuant to the terms of section 667 of the Act, a certificate of approval holder may engage only one wholesaler to distribute the product of a single brand or label within any sales territory. For the five years preceding trial in these actions, Eastern of Maine, Inc. (Eastern) served as Vintners’s exclusive wholesaler of Sebastiani wines for a sales territory in Maine described as that area south of a line running approximately from Point Jackman on the Canadian border to Stockton Springs and Searsport. Eastern’s operational headquarters were in Lewiston and its three warehouses were in Augusta, Portland, and Lewiston.

In the fall of 1979, Eastern engaged in negotiations with United Distributors of Maine, Inc. (United) for the transfer of Eastern’s entire franchise to United. Before executing a purchase and sale agreement, the president of United contacted Vintners and Vintners gave approval to the transfer. Prior to expressing this approval, Vintners surveyed those wholesalers and distributors, including Pine State Beverage (Pine State), which conducted operations in the sales territory covered by Eastern, and United was apparently found to be acceptable. That transfer, however, was never consummated.

On July 22, 1980, Eastern entered into a purchase and sale agreement with Dirigo Distributors (Dirigo), in which Eastern assigned to Dirigo Eastern’s franchise rights to distribute Sebastiani wine in Cumberland and York counties. Robert LaBrie, president of Eastern, testified that because Eastern was unable to transfer the rights to the entire sales territory to a single wholesaler, Eastern attempted to fragment that area and to transfer segments to separate wholesalers. Vintners was not notified of the negotiations prior to the execution of the agreement.

Further, the evidence indicates that Vintners did not receive formal notice of the consummated transfer until Vintners received a copy of a letter dated August 26, 1980, sent by Eastern to the Maine Bureau of Alcoholic Beverages. 1 LaBrie testified to his understanding that he was not required to so inform Vintners. He said that he had informed Vintners of the 1979 negotiations with United simply to ensure a smooth transition from Eastern to United of operations under the franchise. LaBrie also testified that he inquired into Dirigo’s capacity to manage the distribution of Se-bastianas products in York and Cumberland counties and, although he was satisfied that such a capacity existed, he did not inform Vintners of the nature of Dirigo’s finances and operations.

Before the Eastern-Dirigo agreement was executed, Joseph Mozarkel, one of the two partners of Dirigo, notified Jerry Shanahan, an employee of Sebastiani who was apparently charged as liaison between his em *939 ployer and Vintners. Similarly, LaBrie of Eastern testified that he contacted Shana-han immediately upon the execution of the transfer. Shanahan reportedly gave his blessing to the arrangement. Although the parties make much of the relationship between Shanahan and Vintners, there was evidently no confusion in 1980 that Shana-han was employed by Sebastiani and not by Vintners. LaBrie testified, however, that except when ordering and paying for the wine itself, Shanahan had been Eastern’s “sole contact” in matters involving the Se-bastiani product, particularly in promotional work. Further, Vintners had never rejected Shanahan’s decisions respecting the product. This led to LaBrie’s understanding that “Shanahan was the agent with whom you [LaBrie] were to deal in regard to the handling of the Sebastiani wine line.”

In any event, after MaeArthur of Vintners learned of the Eastern-Dirigo transfer, he met several times with LaBrie of Eastern and requested that Eastern surrender the Sebastiani franchise. The parties held these meetings, MaeArthur testified, not to identify and correct deficiencies in Eastern’s operations, but solely to effect Eastern’s termination of the franchise relationship with Vintners. Indeed, LaBrie stated that Vintners never expressed dissatisfaction with Eastern’s performance. MacArthur subsequently sent a letter dated September 12, 1980, to LaBrie requesting that Eastern not transfer distribution rights to Dirigo and that Eastern resign as the distributor for the Sebastiani line. MaeArthur assigned three reasons for these requests: notice of the Eastern-Dirigo transfer was not provided to Vintners until after it was consummated; division of Eastern’s sales territory would multiply the burdens of processing “orders, billings, sales plans, etc.”; and Dirigo’s physical facilities, notably its warehouse, were deficient.

MaeArthur sent LaBrie a second letter, dated September 25, 1980. This was intended to be a notice of immediate termination of the franchise arrangement between Vintners and Eastern, rather than the ninety day notice facially required by section 669 of the Act. At some point during the fall of 1980, Vintners stopped supplying Eastern with Sebastiani wine, despite Eastern’s request for more product.

Mozarkel of Dirigo testified that MacArthur visited him sometime in September 1980 to discuss the reasons why Dirigo was unacceptable as a transferee of part of the Eastern franchise. Both Mozarkel and MaeArthur agreed that no inquiry was actually made into Dirigo’s warehouse capacity. MaeArthur, however, had prior dealings, involving another product, with Dirigo in 1978; as a result, he had records of Dirigo’s physical plant as it existed at that time. No effort was made to investigate concerning whether improvements had been made or were anticipated. Indeed, when Dirigo entered into the transfer agreement with Eastern, it made provision to lease warehouse facilities which would increase its storage capacity by fifty percent and to add on to its own warehouse structure.

After the Eastern-Dirigo transfer, Dirigo assumed Eastern’s function of distributing the Sebastiani product in York and Cumberland counties. 2

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455 A.2d 936, 1983 Me. LEXIS 604, Counsel Stack Legal Research, https://law.counselstack.com/opinion/eastern-of-maine-inc-v-vintners-group-ltd-me-1983.