Duracell Inc. v. SW Consultants, Inc.

126 F.R.D. 576, 15 Fed. R. Serv. 3d 93, 1989 U.S. Dist. LEXIS 7535, 1989 WL 74854
District Court, N.D. Georgia·Decided May 17, 1989·No. No. 1:88-CV-2786-RHH·Published·Cited by 7 cases

Opinion

ORDER

ROBERT H. HALL, District Judge.

This case is before the court on four motions representing the parties’ inability to settle disputes regarding discovery. Plaintiff has filed a motion to compel and defendants have filed a motion for a protective order both involving certain interrogatories and requests for production of documents. Two nonparties, Amcel Corporation (“Amcel”) and Activ Industries (“Activ”) have also filed motions for protective orders in response to subpoenas duces tecum served upon them by plaintiff.

This case was brought by a large manufacturer of alkaline batteries, Duracell, Inc. (“Duracell”), who has approximately 45% of the market share of domestic battery sales, against a small competitor, Power Plus of America (“Power Plus”), and a battery consulting firm, SW Consultants, which were started by former employees of Duracell.1 The plaintiff has alleged patent [578] infringement, theft of trade secrets and confidential information, and state and federal RICO violations. The disputes that bring this case before the court now center around the plaintiffs requests for information and documents regarding defendants' financial strategy, sources of supplies and marketing information.

The complaint in this case sets forth very broad allegations of misconduct.2 And Duracell’s discovery requests broadly touch upon almost all aspects of its competitor’s business dealings.

DISCUSSION

1. Defendants’ Motion for a Protective Order

Pursuant to Rule 26(c) of the Federal Rules of Civil Procedure, this court may issue a protective order from discovery when justice so requires to protect a party from annoyance, embarrassment, oppression or undue burden or expense. The Federal Rules specifically recognize that “trade secret[s] or other confidential research, development or commercial information” are an appropriate subject for a protective order. Fed.R.Civ.P. 26(c)(7). In a competitive market, an entity’s commercial information, its strategies, techniques, goals and plans can be its life blood. The discovery rules are not intended to forfeit a party’s ability to compete effectively in the market by opening up tangentially relevant financial and marketing information to competitors.

In an attempt to balance the divergent interests of one party who seeks discovery and the opposite party trying to protect its commercially sensitive and confidential information, the courts have developed a three part test. Empire of Carolina, Inc. v. Mackle, 108 F.R.D. 323 (S.D.Fla.1985). A party seeking a protective order must establish: (1) that the information sought to be protected is “confidential”, and (2) that its disclosure might be harmful. The burden then shifts to the party seeking the information to show: (3) that the information sought is relevant and necessary at this point in the litigation. Id. at 326.

Basically there are three categories of information that the defendants are trying to protect: marketing information, financial information and sources of supplies.3 The court must consider whether each of these categories of questions meet the three prong test for a protective order—if they are aimed at confidential information, if disclosure of that information might be harmful to defendants and if the information sought is relevant and necessary at this point in the litigation.

Marketing Information

Plaintiff has attempted to discover Power Plus’s marketing strategy, battery sales (present and projected), customer lists, and other information about defendants’ marketing approaches. Courts have consistently held that marketing information is confidential commercial information and have afforded it some protection from discovery. American Standard v. Pfizer, Inc., 828 F.2d 734 (Fed.Cir.1987). It is obvious that a small company trying to break into a market dominated by a few large corporations would have a cognizable interest in keeping information regarding its marketing strategy, projected sales and customer lists confidential. See, e.g. Zenith Radio Corp. v. Matsushita Elec. Indus. Co., 529 F.Supp. 866 (D.Pa.1981).

Disclosure of Power Plus’s marketing information to a large competitor could put Power Plus at a serious competitive disadvantage. For example, if a company as large and powerful as Duracell knew that Power Plus had plans to commence its market entry by focusing on certain market niches, it could sell aggressively to those niches and prevent Power Plus a successful entry. Defendant’s Reply Brief, p. 13. If [579] Duracell were able to identify Power Plus’s present and future customers and the markets they are trying to enter, it could place Power Plus’s future in the battery industry in jeopardy.

Defendants have shown that their marketing information is confidential and that its disclosure is potentially harmful. The burden now shifts to the plaintiff to show that this information is relevant and necessary in the prosecution of the litigation at this time. Empire of Carolina, 108 F.R.D. at 327. Plaintiff’s response to this burden is unsatisfactory. Duracell’s only justification for intrusion into defendants’ marketing information is that it needs to uncover the entire parameters of defendants’ “scheme”. The court finds it inconsistent that plaintiff asserts that it needs defendant’s confidential marketing and financial information to discover the scope of defendants’ scheme to misappropriate trade secrets, and yet so little discovery is aimed at uncovering what trade secrets or confidential information was stolen by whom, how and when. It would be to the plaintiff’s advantage to inform the court of the details of the misappropriation as early as possible so that any use of plaintiff’s trade secrets could be enjoined. These discovery requests seem overly concerned with the internal financial affairs and marketing strategies of an emerging competitor.

Plaintiff asserts that it must discover the marketing strategy of Power Plus in order to completely assess the damages it has suffered. The court finds that at this stage of the litigation, plaintiff’s argument that it must discover into damages is not compelling. Plaintiff has not shown any evidence linking defendants to any wrongdoing. The court must balance the potential harm to the defendants from disclosure against the need plaintiff has shown. Empire of Carolina, 108 F.R.D. at 326; Cutler v. Lewiston Daily Sun, 105 F.R.D. 137 (D.Me.1985). Determination of whether the need outweighs the harm falls within the sound discretion of the trial court. Id. The court finds that this balance tips decidedly in favor of protecting Power Plus’s marketing data until plaintiff shows it is necessary for the litigation. If at a later point in the discovery process plaintiff can submit evidence supporting its claims which would make inquiry into the scope of damages appropriate, the court will, of course, consider modifying the protective order issued today.

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Duracell Inc. v. SW Consultants, Inc., 126 F.R.D. 576, 15 Fed. R. Serv. 3d 93, 1989 U.S. Dist. LEXIS 7535, 1989 WL 74854 (N.D. Ga. 1989).

126 F.R.D. 576 (Duracell Inc. v. SW Consultants, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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