Dumbo Moving & Storage, Inc. v. Piece of Cake Moving & Storage LLC

CourtDistrict Court, S.D. New York
DecidedJanuary 16, 2025
Docket1:22-cv-05138
StatusUnknown

This text of Dumbo Moving & Storage, Inc. v. Piece of Cake Moving & Storage LLC (Dumbo Moving & Storage, Inc. v. Piece of Cake Moving & Storage LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Dumbo Moving & Storage, Inc. v. Piece of Cake Moving & Storage LLC, (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK DUMBO MOVING & STORAGE, INC., Plaintiff, – against – OPINION & ORDER PIECE OF CAKE MOVING & STORAGE 22 Civ. 5138 (ER) LLC, SIMPLY MOVING LLC, SIMPLY MOVING STORAGE LLC, STEFAN MARCALI, VOJIN POPOVIC, and VOLODYMYR PLOKHYKH, Defendants.

RAMOS, D.J.: Dumbo Moving & Storage, Inc. (“Dumbo”) brought this action against three other moving companies, Piece of Cake Moving & Storage LLC (“POC”), Simply Moving LLC (“Simply Moving”), and Simply Moving Storage LLC (“Simply Storage”), their owners, and a former employee1 (collectively, “Defendants”). In short, Dumbo alleges that Defendants improperly reproduced and misappropriated its trade secrets. Doc. 11 ¶¶ 1–60. Pending before the Court is Defendants’ motion to compel Dumbo to identify its trade secrets, or in the alternative, for partial Summary Judgment, Doc. 133. For the reasons set forth below, the motion is DENIED. I. BACKGROUND �e Court assumes familiarity with the factual allegations and procedural history, which have been discussed in previous opinions. See Dumbo Moving & Storage, Inc. v.

1 The individual defendants are Stefan Marcali, Vojin Popovic, and Volodymyr Plokhykh. Marcali is the owner of Simply Moving and Simply Storage. Doc. 11 ¶ 7. Popovic is the owner of POC. Id. ¶ 6. Plokhykh is a former employee of Dumbo. Id. ¶ 17. Piece of Cake Moving & Storage LLC, No. 22 Civ. 5138 (ER), 2023 WL 5352477, at *1– 4 (S.D.N.Y. Aug. 21, 2023) (“Dumbo I”); Dumbo Moving & Storage, Inc. v. Piece of Cake Moving & Storage LLC, No. 22 Civ. 5138 (ER), 2024 WL 3085052, at *1–2 (S.D.N.Y. June 20, 2024) (“Dumbo II”). �e relevant details are reproduced here for convenience, and they are supplemented by additional evidence produced through discovery. A. Factual Overview Dumbo is a Brooklyn-based moving company that started its business in 2006. Dumbo I, at *1. Since 2006, Dumbo grew from a small business with one truck to a large moving company with over fifty-five trucks. Id. Today, it is one of the largest moving companies in the tri-state area, and it also provides long-distance moving services throughout the United States. Id. In 2016, Dumbo began developing a digital management system to coordinate customer orders and fulfillment. Id. at *2. The system was designed to assign trucks and crews, track job performance with real time updates, and provide customers with instant price quotes based on a “proprietary algorithm.” Id. Because Dumbo could not find existing software that it could use for these purposes, Lior Rachmany, the owner of Dumbo, pitched his idea for the system to Volodymyr Plokhykh, one of his then- employees. Id. After hearing the idea, Plokhykh introduced Rachmany to IT Dev Group, Inc., a software development company that develops “custom software in collaboration with companies in various industries.” Id. Dumbo ultimately retained IT Dev Group, to “collaborate on the development of an exclusive and proprietary software system referred to as the ‘Moving Company Automated Central Management System’ . . . , for Dumbo’s proprietary and exclusive benefit.”2 Id. Dumbo has alleged this software includes numerous features that were not

2 In order to “secure and protect” the software and its source code, the complaint alleges that the following measures were taken: (1) IT Dev Group and Dumbo agreed that Dumbo would have exclusive ownership previously incorporated in any software designed specifically for the moving industry. Id. For example, Dumbo asserted in its First Amended Complaint (“FAC”) that the software “incorporates functions to enable Dumbo to develop and track business leads, book customer moves, schedule moves[,] assign trucks and crews [ . . . ,] and track moves in real time.” Id. It also allows Dumbo to “provide paperless invoices and bills of lading to customers,” track business analytics, and provide customer support through instant online communications. Id. Importantly, it also allows Dumbo to generate a “Guaranteed Price” for Dumbo to charge customers for any given job. Id. ¶ 24. “The ability to generate a ‘Guaranteed Price’ was intended to give Dumbo a competitive advantage in the marketplace as a customer’s decision to select Dumbo over a competitor was in large part driven by the certainty of the price quote. After the Exclusive Software launched in late 2018, the ‘Guaranteed Price’ became a key feature in Dumbo’s marketing to customers.” Id. ¶ 25. The FAC adds that the software was created using knowledge about the marketplace that Dumbo acquired through years of experience in the moving business. Doc. 11 ¶ 23. Dumbo invested more than $100,000 to develop the software over a two-year period. Id. The software “made Dumbo’s operation far more efficient and profitable than it had been before its implementation,” which took place in June 2018. Id. at *3. In fact, Dumbo generated more than $36,000,000 in revenue in 2020, more than double the $17,500,000 in revenue that it generated in 2017, before it began using the software. Id.

of all rights and interests in the software; (2) Dumbo did not provide any person or entity with a license or permission to disseminate the software at any time; (3) Dumbo did not share the software with any third parties; (4) Dumbo did not give its employees or independent contractors access to the software or its source code; (5) the software and source code were stored on a “separate secured server maintained for Dumbo’s benefit” by IT Dev Group, “which had an obligation and fiduciary duty to secure and safeguard” the software; (6) IT Dev Group was solely responsible for maintaining and updating the software. Dumbo I at 2 n.4 (citing Doc. 11 ¶ 46). The complaint further alleges that POC, Simply Moving, Marcali, and Popovic “were [] aware the [e]xclusive [s]oftware was solely and exclusively owned by Dumbo.” Id. (citing Doc. 11 ¶¶ 104, 115). Dumbo alleges that several competitors, none of whom had similar digital management systems, noticed the success that Dumbo experienced using its new software. Id. According to Dumbo, Plokhykh made an unauthorized copy of its software around the time that Dumbo implemented it in June 2018. Id. While still employed by Dumbo, Plokhykh allegedly launched a “demonstrator site” to market and sell the software to Dumbo’s regional competitors as well as other moving companies nationwide. Id. The site “purports to be a website for an entity referred to as QQ Moving Companies or Quick Quote Moving,” and is available at https://qqmoving.com. Doc. 11 ¶¶ 54–55. Plokhykh is the Chief Executive Officer of QQ Moving. Id. ¶ 55. Plokhykh allegedly actively marketed and sold the software while continuing to work as a store manager for Dumbo. Dumbo I, at *3. Thereafter, POC and Simply Moving allegedly incorporated the software into their website. Id. According to Dumbo, the only difference in the software was “a change in the ‘Guaranteed Price’ algorithm to ensure that any quote generated by POC and Simply [Moving] would be lower than the quoted price offered by Dumbo.” Id. The defendants allegedly used their unauthorized access to Dumbo’s software to gain an immediate competitive advantage over Dumbo. Id. In August 2020, Dumbo Guaranteed Price’ Plokhykh’s employment and IT Dev Group terminated its relationship with him. Id. As of August 2022, Plokhykh allegedly continued to market and sell the software to competitors, and POC, Simply Moving, Marcali, and Popovic allegedly continued to benefit from the use of the software. Id. B. Procedural History 1. Pre-Discovery Dumbo filed the initial complaint on June 17, 2022, Doc. 1, and amended it for the first time on September 6, 2022, Doc. 11. On January 13, 2023, three separate motions to dismiss were filed by POC, Popovic, Simply Moving and Simply Storage, Plokhykh, and by Marcali, Docs. 40, 43, 46. Dumbo moved for leave to file a second amended complaint (“SAC”) on February 24, 2023, Doc. 53.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
Dumbo Moving & Storage, Inc. v. Piece of Cake Moving & Storage LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/dumbo-moving-storage-inc-v-piece-of-cake-moving-storage-llc-nysd-2025.