Dumbo Moving & Storage, Inc. v. Piece of Cake Moving & Storage LLC

District Court, S.D. New York·Decided January 16, 2025·No. 1:22-cv-05138·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK DUMBO MOVING & STORAGE, INC., Plaintiff, – against – OPINION & ORDER PIECE OF CAKE MOVING & STORAGE 22 Civ. 5138 (ER) LLC, SIMPLY MOVING LLC, SIMPLY MOVING STORAGE LLC, STEFAN MARCALI, VOJIN POPOVIC, and VOLODYMYR PLOKHYKH, Defendants.

RAMOS, D.J.: Dumbo Moving & Storage, Inc. (“Dumbo”) brought this action against three other moving companies, Piece of Cake Moving & Storage LLC (“POC”), Simply Moving LLC (“Simply Moving”), and Simply Moving Storage LLC (“Simply Storage”), their owners, and a former employee1 (collectively, “Defendants”). In short, Dumbo alleges that Defendants improperly reproduced and misappropriated its trade secrets. Doc. 11 ¶¶ 1–60. Pending before the Court is Defendants’ motion to compel Dumbo to identify its trade secrets, or in the alternative, for partial Summary Judgment, Doc. 133. For the reasons set forth below, the motion is DENIED. I. BACKGROUND �e Court assumes familiarity with the factual allegations and procedural history, which have been discussed in previous opinions. See Dumbo Moving & Storage, Inc. v.

1 The individual defendants are Stefan Marcali, Vojin Popovic, and Volodymyr Plokhykh. Marcali is the owner of Simply Moving and Simply Storage. Doc. 11 ¶ 7. Popovic is the owner of POC. Id. ¶ 6. Plokhykh is a former employee of Dumbo. Id. ¶ 17. Piece of Cake Moving & Storage LLC, No. 22 Civ. 5138 (ER), 2023 WL 5352477, at *1– 4 (S.D.N.Y. Aug. 21, 2023) (“Dumbo I”); Dumbo Moving & Storage, Inc. v. Piece of Cake Moving & Storage LLC, No. 22 Civ. 5138 (ER), 2024 WL 3085052, at *1–2 (S.D.N.Y. June 20, 2024) (“Dumbo II”). �e relevant details are reproduced here for convenience, and they are supplemented by additional evidence produced through discovery. A. Factual Overview Dumbo is a Brooklyn-based moving company that started its business in 2006. Dumbo I, at *1. Since 2006, Dumbo grew from a small business with one truck to a large moving company with over fifty-five trucks. Id. Today, it is one of the largest moving companies in the tri-state area, and it also provides long-distance moving services throughout the United States. Id. In 2016, Dumbo began developing a digital management system to coordinate customer orders and fulfillment. Id. at *2. The system was designed to assign trucks and crews, track job performance with real time updates, and provide customers with instant price quotes based on a “proprietary algorithm.” Id. Because Dumbo could not find existing software that it could use for these purposes, Lior Rachmany, the owner of Dumbo, pitched his idea for the system to Volodymyr Plokhykh, one of his then- employees. Id. After hearing the idea, Plokhykh introduced Rachmany to IT Dev Group, Inc., a software development company that develops “custom software in collaboration with companies in various industries.” Id. Dumbo ultimately retained IT Dev Group, to “collaborate on the development of an exclusive and proprietary software system referred to as the ‘Moving Company Automated Central Management System’ . . . , for Dumbo’s proprietary and exclusive benefit.”2 Id. Dumbo has alleged this software includes numerous features that were not

2 In order to “secure and protect” the software and its source code, the complaint alleges that the following measures were taken: (1) IT Dev Group and Dumbo agreed that Dumbo would have exclusive ownership previously incorporated in any software designed specifically for the moving industry. Id. For example, Dumbo asserted in its First Amended Complaint (“FAC”) that the software “incorporates functions to enable Dumbo to develop and track business leads, book customer moves, schedule moves[,] assign trucks and crews [ . . . ,] and track moves in real time.” Id. It also allows Dumbo to “provide paperless invoices and bills of lading to customers,” track business analytics, and provide customer support through instant online communications. Id. Importantly, it also allows Dumbo to generate a “Guaranteed Price” for Dumbo to charge customers for any given job. Id. ¶ 24. “The ability to generate a ‘Guaranteed Price’ was intended to give Dumbo a competitive advantage in the marketplace as a customer’s decision to select Dumbo over a competitor was in large part driven by the certainty of the price quote. After the Exclusive Software launched in late 2018, the ‘Guaranteed Price’ became a key feature in Dumbo’s marketing to customers.” Id. ¶ 25. The FAC adds that the software was created using knowledge about the marketplace that Dumbo acquired through years of experience in the moving business. Doc. 11 ¶ 23. Dumbo invested more than $100,000 to develop the software over a two-year period. Id. The software “made Dumbo’s operation far more efficient and profitable than it had been before its implementation,” which took place in June 2018. Id. at *3. In fact, Dumbo generated more than $36,000,000 in revenue in 2020, more than double the $17,500,000 in revenue that it generated in 2017, before it began using the software. Id.

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Dumbo Moving & Storage, Inc. v. Piece of Cake Moving & Storage LLC, (S.D.N.Y. 2025).

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